Items where Author is "Prasetyo, William Sugiarto"
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Thesis
Prasetyo, William Sugiarto (2023) Analisis peran review helpfulness, customers' trust in EWOM, dan brand attitude sebagai variabel mediasi antara positive EWOM dan purchase intention pengalaman daring shopping produk kosmetik melalui Sociolla = Analysis of the role of review helpfulness, customers' trust on ewom, and brand attitude as mediating variables between positive ewom and purchase intention in the daring shopping experience for cosmetic products through Sociolla. Bachelor thesis, Universitas Pelita Harapan.