Items where Author is "Purnama, Christian"
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Purnama, Christian (2020) Analisis pengaruh "marketing mix" terhadap loyalitas merek dan keputusan pembelian (studi kasus pada merek kopi Janji Jiwa) = Analysis of marketing mix (4p) effect on brand loyalty and purchase decisions (study case on kopi janji jiwa coffee). Bachelor thesis, Universitas Pelita Harapan.