Items where Author is "Queen, Felicia Michi"
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Thesis
Queen, Felicia Michi (2024) Pengaruh consumers' attitude of endorser credibility, brand attitude, dan brand credibility terhadap purchase intention pada produk smartphone Samsung = The influence of consumers' attitude of endorser credibility, brand attitude, and brand credibility on purchase intention on Samsung smartphone products. Bachelor thesis, Universitas Pelita Harapan.