Items where Author is "Rayhaan, Muhammad Fathur"
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Thesis
Rayhaan, Muhammad Fathur (2022) Pengaruh viral marketing, celebrity endorser dan brand association terhadap purchase decision produk skincare MS Glow = The effects of viral marketing, celebrity endorser and brand association toward purchase decision of MS Glow skincare products. Masters thesis, Universitas Pelita Harapan.