Items where Author is "Samudra, Catherine Vellynia"
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Thesis
Samudra, Catherine Vellynia (2020) Pengaruh perilaku merek, kualitas produk, pembelian tidak terduga, pengaruh sosial, dan harga terhadap perilaku pembelian konsumen generasi Z pada produk fashion di Shopee. Bachelor thesis, Universitas Pelita Harapan.