Items where Author is "Santoso, Karmela Christy"

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Santoso, Karmela Christy (2009) Pengaruh program Cause-Related Marketing terhadap respon konsumen, perubahan pada citra perusahaan, dan perubahan pada tingkah laku pembelian yang dimoderasi oleh pentingnya kriteria pembelian tradisional dalam program satu untuk sepuluh yang dilakuk. Bachelor thesis, Universitas Pelita Harapan.

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