Items where Author is "Saputra, Eko Jaya"
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Thesis
Saputra, Eko Jaya (2021) Pengaruh brand experience terhadap brand loyalty yang dimediasi oleh emotional brand attachment smartphone Xiaomi di Indonesia = The Effect of Brand Experience on Brand Loyalty Mediated by Emotional Brand Attachment Smartphone Xiaomi in Indonesia. Bachelor thesis, Universitas Pelita Harapan.