Items where Author is "Sheila, Clara Ayu"
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Thesis
Sheila, Clara Ayu (2014) Penerapan premiums sebagai strategi promosi penjualan dalam membangun loyalitas pelanggan : Studi kasus Happy Meal versi Despicable Me 2 di McDonald's Indonesia = Implentation of premiums as sales promotion strategy to build customer loyalty : Case study on Happy Meal of Despicable Me 2 at McDonald's Indonesia. Bachelor thesis, Universitas Pelita Harapan.