Items where Author is "Simangunsong, Elizabeth Christine Carolina"
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Simangunsong, Elizabeth Christine Carolina (2018) Brand jealousy, willingness to pay premium, and brand loyalty: The mediating role of materialism and brand attachment (global brand products). Bachelor thesis, Universitas Pelita Harapan.