Simon, Stephen (2023) Efek citra toko terhadap minat beli konsumen pada brastagi supermarket gatot subroto medan melalui persepsi nilai dan kesadaran merek. Masters thesis, Universitas Pelita Harapan.

Simon, Stephen (2021) Analysis factors construed external image, perceived salesperson characteristics, perceived company characteristics on customer extra role behavior through customer company identification on Zeribowl. Bachelor thesis, Universitas Pelita Harapan.