Items where Author is "Sing, Michelle Widisya"
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Thesis
Sing, Michelle Widisya (2022) Pengaruh brand trust, brand respect dan brand love, dengan variabel mediasi brand equity terhadap brand loyalty aplikasi streaming musik online Spotify pada generasi Z = The effect of brand trust, brand respect, and brand love, with brand equity mediation variables on brand loyalty spotify music streaming applications in generation z. Bachelor thesis, Universitas Pelita Harapan.