Items where Author is "Siregar, Immanuel Setiawan"
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Thesis
Siregar, Immanuel Setiawan (2013) Pengaruh advertising, sales promotion, public relation, dan word of mouth terhadap purchase intention melalui brand awareness pada program studi master of management konsentrasi international hospitality management di universitas pelita harapan Surabaya. Masters thesis, Universtitas Pelita Harapan.