Items where Author is "Sugita, Bella Natalia"
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Thesis
Sugita, Bella Natalia (2020) Pengaruh perceived influence terhadap intention to purchase yang di mediasi oleh brand engagement in self-concept dan brand expected value pada industri fashion melalui Instagram = The effect of perceived influence on intention to purchase mediated by brand engagement in self-concept and brand expected value in the fashion industry through Instagram. Bachelor thesis, Universitas Pelita Harapan.
