Items where Author is "Surjana, Gabriel Owen"
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Thesis
Surjana, Gabriel Owen (2024) Pengaruh perceived social media marketing terhadap consumer-based brand equity melalui brand experience dengan co-creation behaviour sebagai variabel moderasi = The influence of perceived social media marketing on consmer-based brand equity through brand experience with co-creation behavior as a moderation variable. Bachelor thesis, Universitas Pelita Harapan.