Items where Author is "Tandean, Hokky"
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Thesis
Tandean, Hokky (2021) Analisis pengaruh sales promotion, store atmosphere dan word of mouth terhadap hedonic shopping motivation dan impulse buying pada pelanggan Alfamart kota Tangerang = Analysis of the influence of sales promotion, store atmosphere, and word of mouth on hedonic shopping motivation and impulse buying to Alfamart customers in Tangerang city. Bachelor thesis, Universitas Pelita Harapan.