Items where Author is "Taner, Eric"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Taner, Eric (2013) The influence of celebrity endorser, brand association, brand personality and product characteristics in creating purchase intentions. Bachelor thesis, Universitas Pelita harapan.