Items where Author is "Tarta, Eras"
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Thesis
Tarta, Eras (2024) Analisis pengaruh perceived quality, advertising effectiveness dan social media presence terhadap repurchase intention melalui brand image sebagai variabel mediasi (studi kasus terhadap Telkomsel di wilayah Jabodetabek). Masters thesis, Universitas Pelita Harapan.