Items where Author is "Thalia, Alvina"
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Thesis
Thalia, Alvina (2021) Pengaruh Social Media Marketing terhadap Brand Loyalty: Efek Mediasi Brand Consciousness, Value Consciousness dan Brand Trust pada Brand Innisfree di Indonesia = The Effect of Social Media Marketing on Brand Loyalty: Mediation Effects of Brand Consciousness, Value Consciousness and Brand Trust on Innisfree Brand in Indonesia. Bachelor thesis, Universitas Pelita Harapan.