Items where Author is "Valerie, Ivana"
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Thesis
Valerie, Ivana (2022) Pengaruh nilai, aktivisme merek, kesadaran merek, dan niat perilaku dalam memprediksi konsumsi merek pakaian olahraga Nike di Indonesia = Influence of values, brand activism, brand consciousness, and behavioral intentions in predicting Nike's sportswear consumption in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
