Items where Author is "Veronica, Helen"
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Veronica, Helen, Farley, Paula and Suryani, Selly (2019) Pengaruh citra merek, kepercayaan merek, dan manfaat ekonomis terhadap niat pembelian produk asuransi kesehatan PT Prudential Life Assurance = The influence of brand image, brand trust, and economic benefit toward the purchase intentions of health insurance products from pt prudential life assurance. Bachelor thesis, Universitas Pelita Harapan.