Items where Author is "Yansen, Eddy"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 2.
Thesis
Yansen, Eddy (2022) The Antecedents and consequences of personal brand orientation & brand orchestration in Indonesia social media commerce. Doctoral thesis, Universitas Pelita Harapan.
Yansen, Eddy (2017) Faktor-faktor yang mempengaruhi efektivitas persuasi dari endorser instagram terhadap minat pembeli. Masters thesis, Universitas Pelita Harapan.