Items where Author is "Yassin, Kahlil Gibran Ardha"
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Thesis
Yassin, Kahlil Gibran Ardha (2022) Pengaruh kegiatan pemasaran di media sosial terhadap minat beli melalui mediasi customer brand engagement, social brand engagement, dan brand equity pada pelanggan merek retail perlengkapan rumah tangga di Indonesia. Masters thesis, Universitas Pelita Harapan.