A

Andina, Sarah (2024) Pengaruh brand ambassador Paula Verhoeven terhadap minat beli produk make over di kalangan generasi milenial = The influence of brand ambassador Paula Verhoeven on the interest in buying make over products among the millennial generation. Bachelor thesis, Universitas Pelita Harapan.

Annabel, Vanessa Deryl and Chehab, Kemila Nadine (2024) Strategi komunikasi dan proses adaptasi antarbudaya mahasiswa Indonesia dalam kota multikultural: studi kasus mahasiswa asal Indonesia di Melbourne, Australia = Communication strategies and intercultural adaptation process of Indonesian students in a multicultural city: a case study of indonesian students in Melbourne, Australia. Bachelor thesis, Universitas Pelita Harapan.

Asmara, Gayuh Juridus Gede (2024) Representasi pitutur luhur dalam film losmen Bu Broto. Bachelor thesis, Universitas Pelita Harapan.

Athaullah, Ahyaa Rizqi (2024) Pengaruh tingkat pendidikan dan tingkat literasi digital terhadap minat menonton konten berdasar thumbnail clickbait di kanal Youtube "Kimi Hime" = The influence of education level and digital literacy on interest in watching content based on thumbnail clickbaits on Youtube channel "Kimi Hime". Bachelor thesis, Universitas Pelita Harapan.

Azzania, Nimitayuki Ariza Kayla (2024) Komunikasi interpersonal perempuan dalam membangun hubungan pada aplikasi Bumble = Women’s interpersonal communication in building relationship on Bumble apps. Bachelor thesis, Universitas Pelita Harapan.

B

Baiin, Jonathan Edgar Friendly (2024) Penerapan strategi komunikasi customer relationship management dalam upaya mempertahankan loyalitas pelanggan Expedia Taap = The implementation of customer relationship management communication strategies to maintain customer loyalty in Expedia Taap. Bachelor thesis, Universitas Pelita Harapan.

Banafsajh, Sahrah (2024) Analisis pola komunikasi interpersonal antara guru dan siswa dalam pembentukan konsep diri anak di Sekolah Madinah = Analysis of interpersonal communication patterns between teachers and students in shaping children's self-concept at Madinah School. Bachelor thesis, Universitas Pelita Harapan.

C

Chandra, Grace (2024) Strategi Komunikasi Melalui Kepemimpinan Melayani oleh Koordinator PDPKK Paroki Kristus Raja Medan. Bachelor thesis, Universitas Pelita Harapan.

Charawista, I Gst Ayu Adisa (2024) Proses komunikasi lintas budaya Mahasiswa LPDP di New York dalam menghadapi fenomena culture shock. Bachelor thesis, Universitas Pelita Harapan.

Christi, Francisca Mifta and Andriana, Lady (2024) Pengaruh efektivitas kolaborasi anime Spy x Family terhadap citra merek Uniqlo = The effect of the Spy x Family anime collaboration on Uniqlo's brand image. Bachelor thesis, Universitas Pelita Harapan.

Christian, Harry (2024) Pengaruh rebranding terhadap brand awareness PT. Telemedia Dinamika Sarana pada media sosial Instagram = The impact of rebranding on brand awareness of PT. Telemedia Dinamika Sarana on Instagram. Bachelor thesis, Universitas Pelita Harapan.

Christy, Florinia Angelica (2024) Pengaruh advertising, sales promotion, dan personal selling terhadap keputusan pembelian produk di Sociolla = Influence of advertising, personal selling, and sales promotion on product purchasing decisions at Sociolla. Bachelor thesis, Universitas Pelita Harapan.

Clarissa, Nesie (2024) Pemaknaan peran caregiver oleh netizen platform X: perspektif diskusi ulasan film “how to make millions before grandma dies” pada akun @annisast. Bachelor thesis, Universitas Pelita Harapan.

D

Dewi, Natasha (2024) Self-disclosure dalam komunikasi interpersonal hingga membangun romantic relationship pengguna online dating apps Bumble = Self- disclosure in interpersonal communication to build romantic relationship users online dating apps Bumble. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.

Djaja, Euodia Patricia Kumala (2024) Pengaruh brand ambassador dan brand image terhadap minat beli brand kerastase di Semarang. Bachelor thesis, Universitas Pelita Harapan.

E

Ekaputra, Jason Nehemiah (2024) Peran media sosial TikTok pada perkembangan kepribadian remaja. Bachelor thesis, Universitas Pelita Harapan.

Ekaputri, Gabriella (2024) Strategi pembentukan personal branding Cinta Laura menggunakan Instagram = Personal branding strategy of Cinta Laura using Instagram. Bachelor thesis, Universitas Pelita Harapan.

Evania, Dinda Maura (2024) Pengaruh electronic word of mouth (ewom) terhadap minat berkunjung dan wom intention wisata kuliner di Jakarta: studi followers TikTok @jktgo. Bachelor thesis, Universitas Pelita Harapan.

F

Farizqy, Farizqy (2024) Strategi marketing komunikasi klikdokter.com dalam membangun brand equity melalui platfrom TikTok. Bachelor thesis, Universitas Pelita Harapan.

Fukita, Tifania (2024) Analisis resepsi gen Z bangka terhadap berita kasus korupsi 271T timah pada media sosial Instagram Bangka Pos = Reception analysis of bangka’s gen z toward the corruption case of 271t tin news on Bangka Pos Instagram social media. Bachelor thesis, Universitas Pelita Harapan.

G

Gusmiar, Alvira (2024) Upaya pegawai milenial untuk memenuhi target kerja pada PT. BNI (persero) TBK kantor cabang Surabaya. Bachelor thesis, Universitas Pelita Harapan.

H

Hadikusuma, Jocelin Felicia (2024) Analisis dramatistik pentad unsur cancel culture dalam film budi pekerti. Bachelor thesis, Universitas Pelita Harapan.

Haloho, Heru Fajar Setiawan (2024) Fanatisme fandom komunitas anak muda indonesia (KAMI) Prabowo studi kasus pemilihan presiden 2024 = Prabowo's (KAMI) Indonesian youth community fandom fanatism: case study of the presidential election 2024. Bachelor thesis, Universitas Pelita Harapan.

Hanifatunnisa, Dianovi (2024) Pengaruh brand ambassador Lee Min Ho terhadap keputusan pembelian produk skincare azarine di kalangan generasi Z. Bachelor thesis, Universitas Pelita Harapan.

Humaira, Hindun (2024) Pengaruh atribut faceless branding terhadap brand image dan purchase intention produk busana muslimah syar’i = The influence of faceless branding attributes on brand image and purchase intention of shari'a muslimah fashion products. Bachelor thesis, Universitas Pelita Harapan.

Hutasoit, Ariel Sharon (2024) Strategi manajemen media btv dalam menghadapi dinamika pasar di era digital = Media management strategies of btv in facing market dynamics in the digital era. Bachelor thesis, Universitas Pelita Harapan.

I

Indra, Annika Fathma (2024) Eksistensi majalah gaya hidup perempuan Indonesia di era digitalisasi. Bachelor thesis, Universitas Pelita Harapan.

Iswanto, Valencia Dina (2024) Pengaruh e-wom terhadap repurchase intention pada brand engagement Gojek. Bachelor thesis, Universitas Pelita Harapan.

K

Karina Wijaya, Michele (2024) Strategi brand campaign Kickyourbutt Project untuk mengedukasi masyarakat dalam mengolah limbah puntung rokok. Bachelor thesis, Universitas Pelita Harapan.

Khardiaz, Christin Eldelyn Ryan (2024) Pengaruh terpaan iklan terhadap keputusan pembelian brand Somethinc = The effect of advertising exposure on purchase desicion of brand Somethinc. Bachelor thesis, Universitas Pelita Harapan.

M

Makasihi, Gloria Theresa (2024) Representasi identitas pada game online: analisis komunikasi dan pemilihan hero dalam game Mobile Legends = Identity representation in online game: an analysis of communication and hero selection in Mobile Legends game. Bachelor thesis, Universitas Pelita Harapan.

Marissa, Cynthia (2024) Pengaruh TWICE sebagai brand ambassador terhadap brand image dan keputusan pembelian produk Scarlett Whitening =. Bachelor thesis, Universitas Pelita Harapan.

Megawati, Megawati (2024) Pengaruh terpaan media sosial terhadap minat berkunjung followers akun Instagram @tangcity mall = The influence of social media exposure on interest in visiting followers of the Instagram account @tangcity mall. Bachelor thesis, Universitas Pelita Harapan.

Mia, Yenita (2024) Penerimaan dan penggunaan chatGPT dalam proses pembelajaran mahasiswa di Indonesia : unified theory of acceptance and use of technology (UTAUT). Bachelor thesis, Universitas Pelita Harapan.

Moblala, Yoscelin Monica (2024) Efektivitas pesan iklan Youtube Gojek jaminan saldo kembali = Effectiveness of Gojek's Youtube advertising message jaminan saldo kembali. Bachelor thesis, Universitas Pelita Harapan.

Muhsen, Rifani Maulida (2024) Strategi layanan full service maskapai Batik Air dalam memberikan kenyamanan penumpang melakukan penerbangan. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.

N

Nugrahani, Okky (2024) Pengaruh citra merek media sosial Instagram terhadap keputusan pembelian tiket maskapai Citilink Indonesia = The influence of Instagram’s social media brand image on the purchase decision of Citilink Indonesia airline tickets. Bachelor thesis, Universitas Pelita Harapan.

P

Pangemanan, Loran (2024) Studi kasus pelanggaran etika: plagiarisme konten di TikTok melalui akun @arnaf.id = Case study on ethical violations: content plagiarism on TikTok through the account @arnaf.id. Bachelor thesis, Universitas Pelita Harapan.

Putri, Cindy Sutrisno (2024) Komunikasi persuasif untuk membangun brand image pada fitur Shopee live online shop Mom Uung. Bachelor thesis, Universitas Pelita Harapan.

Q

Qistina, Fadiah (2024) Humor sebagai strategi kepemimpinan dalam mendukung keterlibatan kerja dan kepuasan kerja pada karyawan Hotel Horison Ultima Bandung = Use of humor as a leadership strategy in supporting work engagement and job satisfaction in Horison Ultima Hotel Bandung employees. Bachelor thesis, Universitas Pelita Harapan.

S

Sabrina, Sabrina (2024) Analisis strategi pemasaran Starbucks Indonesia untuk mendorong pembelian berdasarkan customer experience di social media. Bachelor thesis, Universitas Pelita Harapan.

Salim, Natasha Canaya (2024) Strategi marketing public relations Cannalle Salon dalam membangun citra perusahaan melalui celebrity endorse = Cannalle Salon public relations marketing strategy in building the company’s image through celebrity endorse. Bachelor thesis, Universitas Pelita Harapan.

Sanjaya, Ruth Angelina (2024) Efektifitas e-wom terhadap minat beli produk Skintific melalui brand image di TikTok = The efficacy of e-wom on purchase intention of Skintidic products through brand image on TikTok. Bachelor thesis, Universitas Pelita Harapan.

Saputra, Irwan (2024) Disonansi kognitif identitas orientasi seksual dan identitas spiritual sebagai LGBT Kristen di Indonesia = Cognitive dissonance of sexsual orientation identity and Christian spiritual identity as Christian LGBT in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Sari, Kristin Meta (2024) Pengaruh brand ambassador Kim Soo Hyun terhadap keputusan pembelian produk y.o.u di Kota Tangerang = The influence of brand ambassador Kim Soo Hyun's use on decisions to purchase Y.O.U products in Tangerang City. Bachelor thesis, Universitas Pelita Harapan.

Shaina, Jessica Vanessa and Prunella, Vladine (2024) Pengaruh media exposure dari komunikasi pemasaran Instagram slow move bazaar terhadap minat berkunjung melalui jalur persuasi elaboration likehood model = The influence of media exposure from slow move bazaar’s Instagram marketing communication on visiting interest through the elaboration likelihood model persuasion routes. Bachelor thesis, Universitas Pelita Harapan.

Shandra, Salsabila Ayu (2024) Pengaruh brand ambassador New Jeans terhadap minat beli produk McDonald's = The influence of brand ambassador New Jeans on interest in buying McDonald's products. Bachelor thesis, Universitas Pelita Harapan.

Sigarlaki, Ferdo Jordan (2024) Strategi komunikasi interpersonal barista dengan pelanggan dalam memeperkenalkan budaya ngopi. Bachelor thesis, Universitas Pelita Harapan.

Sihombing, Samuel Fernando (2024) Atraksi interpersonal barista Starbucks reserve metropole = starbucks reserve metropole barista interpersonal attractions. Bachelor thesis, Universitas Pelita Harapan.

Sitanggang, Alyssa Maulina Al Jonak (2024) Strategi komunikasi KPU DKI Jakarta dalam meningkatkan partisipasi pemilih pemula pada pemilu 2024 (penerapan knowledge, attitude, practice) = Communication strategy of KPU DKI Jakarta in increasing the participation of first-time voters in the 2024 election (application of knowledge, attitude, practice). Bachelor thesis, Universitas Pelita Harapan.

Sitorus, Erika Shilvina H. (2024) Makna hustle culture pada lirik lagu “00:00 (Zero O’Clock)” karya BTS = The meaning of hustle culture in song lyrics “00:00 (Zero O’Clock)” by BTS. Bachelor thesis, Universitas Pelita Harapan.

T

Tampanguma, Graciella Maria Jessica (2024) Analisis strategi komunikasi pemasaran melalui media sosial Instagram pada perusahaan PT. Asia Rumah Utama dengan model aisas. Bachelor thesis, Universitas Pelita Harapan.

Tanjung, Vicia Manuela (2024) Strategi rebranding dalam pembentukan identitas baru Gereja Bahtera Indonesia di Jakarta = Rebranding strategy in the formation of a new identity for Gereja Bahtera Indonesia in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Tobing, Joy Stephano Cantona (2024) Studi kasus penelusuran personal branding Calvin Jeremy melalui Instagram dengan pendekatan delapan konsep personal branding. Bachelor thesis, Universitas Pelita Harapan.

W

Wicaksono, Michael Christian (2024) Pengaruh terpaan media kasus Ferdy Sambo terhadap tingkat kepercayaan Polri (studi kasus pada generasi z). Bachelor thesis, Universitas Pelita Harapan.

Wiraguna, Denira Niyar (2024) Konsep kecantikan mature adult dalam konten digital marketing Instagram klinik kecantikan Dermaster Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Y

Yang, Angela Adriyanti (2024) Pengaruh terpaan iklan @skintific_id terhadap keputusan pembelian produk skintific pada generasi z. Bachelor thesis, Universitas Pelita Harapan.

Z

Zega, Putra Selamat (2024) Representasi Pola Komunikasi Keluarga Pada Film Ngeri-Ngeri Sedap. Bachelor thesis, Universitas Pelita Harapan.

Zhulfakar, Zhulfakar (2024) Eksplorasi proses attention span generasi z di era TikTok = Exploring attention span process of generation z in TikTok era. Bachelor thesis, Universitas Pelita Harapan.