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Abraham, Caroline Hanni (2021) The Joint Effects of Firm Characteristics and Uncertainty on Firm's Capital Structure in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Aden, Arindra Cantona (2021) The Effect of Authentic Leadership Style and Organizational Commitment Towards Employee Performance in Telecommunication Industry in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Adila, Olivia (2021) Analisis pengaruh social media review, brand satisfaction, dan service operations serta promotions sebagai moderating terhadap customer satisfaction di perusahaan online retail perusahaan Jd.id Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Adipratama, Kevin (2021) Pengaruh promosi penjualan dan atmosfer toko terhadap pembelian impulsif dengan emosi positif sebagai variabel mediasi pada pelanggan Starbucks. Bachelor thesis, Universitas Pelita Harapan.
Adzani, Aulya (2021) Pengaruh green brand story dengan anthropomorphism, reversal, symbolism, dan immersion pada perceived brand authenticity dan brand trust: merek The Body Shop. Bachelor thesis, Universitas Pelita Harapan.
Aeriela, Veren (2021) Drivers of brand credibility in consumer evaluation of global fashion brands and domestic fashion brands in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Agata, Adeline Corina (2021) Factors that contribute to the decision of venture capital in giving funds to start-ups. Bachelor thesis, Universitas Pelita Harapan.
Albert, Adriel (2021) The effects of social support toward social commerce intention in instagram: Mediating role of perceived usefulness, trust and subjective norm. Bachelor thesis, Universitas Pelita Harapan.
Aldo, Nathanael (2021) The influence of brand love towards customer well-being mediated by customer engagement of Android OS in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Alex, Anastasia (2021) Pengaruh relational drivers dan customer brand engagement terhadap brand evangelism dan repurchase intention pada Netflix Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Alfian, Florencia Putri (2021) Analisis pengaruh pendidikan kewirausahaan, sikap, norma subjektif, dan persepsi kontrol perilaku terhadap intesi dan perilaku berwirausaha di kota Tangerang Selatan = Analysis of the effect of entrepreneurship education, attitude, subjective normal, and perception of behavior control on entrepreneurship intention and behavior in Tangerang Selatan city. Bachelor thesis, Universitas Pelita Harapan.
Alfred, Steven (2021) Pengaruh green entrepreneurship intention terhadap green entrepreneurship behavior pada mahasiswa universitas: peran moderasi dari university education support dan green consumption commitment = The impact of green entrepreneurship intention towards green entrepreneurship behavior on university students: moderating role of university education support and green consumption commitment. Bachelor thesis, Universitas Pelita Harapan.
Alverina, Clara (2021) Faktor-Faktor yang Mempengaruhi Bertambahnya Wirausahawan Wanita Pada Abad ke-21 di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Amabel, Vanessa (2021) Pengaruh praktik "green hotel" terhadap brand equity, customer satisfaction, trust, dan word-of-mouth generasi z pada hotel di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Amellia, Rizky (2021) Keseimbangan Kehidupan Kerja, Lingkungan Kerja dan Pengaruhnya Terhadap Kepuasan Kerja Karyawan PT. XYZ = Effects of work-life balance, physical work environment, non-physical work environment on job satisfaction at pt. Xyz. Bachelor thesis, Universitas Pelita Harapan.
Andany, Stacia (2021) Pengaruh entrepreneurship extracurricular activities, entrepreneurship inspiration, self efficacy, memediasi entrepreneurial intention mahasiswa di Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Andrew, Andrew (2021) Pengaruh Kualitas Produk, Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Yang Dimediasi Oleh Kepercayaan Konsumen Smartphone Merek Samsung Di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Andrew, Andrew (2021) Pengaruh personalization dan hedonic motivation terhadap customer experience dan loyalty di Alfamart. Bachelor thesis, Universitas Pelita Harapan.
Angela, Angela (2021) Pengaruh kualitas website, harga, kepercayaan, dan keamanan terhadap keputusan pembelian produk fashion online shopping lazada di Tangerang Selatan. Bachelor thesis, Universitas Pelita Harapan.
Angela, Jane (2021) Pengaruh celebrity endorsement, perceived quality, dan brand loyalty terhadap purchase intention (studi kasus : produk kosmetik sulwashoo). Pengaruh celebrity endorsement, perceived quality, dan brand loyalty terhadap purchase intention (studi kasus : produk kosmetik sulwashoo). (Unpublished)
Anggi, Chintia (2021) Pengaruh consumer dissatisfaction, kualitas produk, variety seeking dan harga terhadap brand switching pada Samsung smartphone ke merek lain. Bachelor thesis, Universitas Pelita Harapan.
Anindyati, Raras (2021) Pengaruh Identitas Profesional Terhadap Turnover Intention Dengan Kepuasan Kerja Dan Employee Engagement Sebagai Variabel Mediasi Pada Pt. Matahari Department Store, Tbk. Bachelor thesis, Universitas Pelita Harapan.
Aphrodita, Gita Rose (2021) Pengaruh budaya organisasi dan kepuasan kerja terhadap organizational citizenship behavior dengan komitmen organisasional sebagai variabel intervening pada Pt. Abc, Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Apnovera, Hamdan (2021) Pengaruh e-service quality, food quality, perceived value, dan customer satisfaction terhadap behavioral intention platform Grabfood pada generasi z di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Arfandy, Rebecca Pricillia (2021) The Effect of Entrepreneurial Marketing on the Equality Issue of Gender Difference Which Affect the Firm Performance in PT. Usaha Subur Sejahtera = Pengaruh Pemasaran Entrepreneurial terhadap Isu Kesetaraan Perbedaan Gender yang Mempengaruhi Kinerja Perusahaan pada PT. Usaha Subur Sejahtera. Bachelor thesis, Universitas Pelita Harapan.
Arianti, Mevia Diandra (2021) Pengaruh emotional content dan perceived product quality terhadap purchase decision yang dimoderasi perceived empathy dan perceived cognitive effort pada pelanggan tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Arventa, Ida Bagus Kelvin (2021) Kewirausahaan sosial dalam olahraga profesional: anteseden dan konsekuensi dari perspektif konsumen studi kasus pada komunitas olahraga RIOT Indonesia = Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective Case Study On Sport Community: Riot Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Ashiana, Michella Ellen (2021) Analisis pengaruh kebutuhan konsumen akan atmosfer aplikasi seluler terhadap ritel fashion Zalora Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Astawa, Septiadi Prakasa (2021) Pengaruh social media marketing, brand awareness, brand image terhadap brand loyalty Starbucks. Bachelor thesis, Universitas Pelita Harapan.
Astuti, Dyah Adhi (2021) Pengaruh ketangkasan belajar dalam menentukan pemimpin berpotensi tinggi dimediasi oleh perkembangan karier dan kinerja. Masters thesis, Universitas Pelita Harapan.
Augustin, Venessa (2021) Membentuk Suksesor Perempuan Dalam Bisnis Keluarga Berkebudayaan Tionghua. Bachelor thesis, Universitas Pelita Harapan.
Aurelie, Audrey (2021) Dampak uncertainty terhadap cash holdings dan investment perusahaan di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Bangun, Andreas Petra K. (2021) Pengaruh harga, kualitas produk dan lokasi terhadap loyalitas pelanggan restoran Pagi Sore Alam Sutera Tangerang = The Influence of Price, Product Quality and Location on Customer Loyalty at the Pagi Sore Alam Sutera Restaurant Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Bastyadi, Jalu Fadel (2021) Antecedent and Consequence of Netflix Subscribers' Satisfaction in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Bella, Maria Fransiska (2021) Pengaruh service quality,customer satisfaction, dan customer value terhadap customer loyalty Tiki customer relationship management quality sebagai variabel intervening. Bachelor thesis, Universitas Pelita Harapan.
Bennely, Lawrenzo (2021) Pengaruh Quality of Work Life Terhadap Work Life Balance Dengan Job Stress, Job Satisfaction, dan Job Commitment Sebagai Variabel Dediasi Pada Karyawan PT. Asuransi A. Bachelor thesis, Universitas Pelita Harapan.
Bernadetta, Retta (2021) Pengaruh kompensasi, lingkungan kerja, dan kepuasan kerja terhadap kinerja karyawan pada generasi milenial di kantor konsultan hukum = The Effect of Compensation, Work Environment, and Job Satisfaction towards Employee Performance for Millennial Generation in Law Firms. Bachelor thesis, Universitas Pelita Harapan.
Bunardi, Yento (2021) Pengaruh kepercayaan, kepuasan, nilai, citra merek, dan kualitas produk terhadap loyalitas pada kopi kenangan = The effect of trust, satisfaction, values, brand image, and product quality on loyalty on kopi kenangan. Bachelor thesis, Universitas Pelita Harapan.
Candra, Erwin (2021) Pengaruh e-word of mouth, ease of use, trust terhadap purchase decision Lazada = The influence of e-word of mouth, ease of use, trust on purchase decision Lazada Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Capello, Julio (2021) Pengaruh organizational learning, job satisfaction dan organizational commitment terhadap employee performance pada perusahaan PT. X = The effect of organizational learning, job satisfaction, and organizational commitment on employee performance in pt. X company. Bachelor thesis, Universitas Pelita Harapan.
Carissa, Stella (2021) Analisis pengaruh E-service quality terhadap e-loyalty melalui e-satisfaction dengan website familiarity sebagai variabel pemoderasi pada perusahaan gojek = Analysis of e-service quality effect on e-loyalty through e-satisfaction with familiarity website as a moderating variables in gojek company. Bachelor thesis, Universitas pelita harapan.
Celine, Viyola (2021) Pengaruh Modal Sosial Dalam Bentuk Bridging dan Bonding Terhadap Relational Satisfaction, Job Satisfaction, dan Job Performance pada Karyawan PT.X. Bachelor thesis, Universitas Pelita Harapan.
Cenora, Leni (2021) ANALISIS TRANSFORMATIONAL LEADERSHIP SEBAGAI FAKTOR YANG MENURUNKAN TURNOVER INTENTION DIMEDIASI OLEH WORK STRESS DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA SEKTOR INDUSTRI PERBANKAN JAKARTA. Bachelor thesis, Universitas Pelita Harapan.
Chandra, Christopher Owen (2021) Faktor-faktor yang Berpengaruh Terhadap Green Purchase Intention dan Dampaknya terhadap Green Purchase Behavior pada Green Cosmetic Product di Indonesia = Factors that influence green purchase intention and impact on green purchase products in green cosmetic products in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Chandra, Houman Darius (2021) Customer trust model: Pengaruh satisfaction dan e-service quality terhadap repurchase intention Lazada. Bachelor thesis, Universitas Pelita Harapan.
Chandra, Liang Veren Agatha (2021) Pengaruh social media usage, electronic word of mouth yang di mediasi oleh trust terhadap purchase decision involvement pada tokopedia = the inluence of social media usage, electronic word of mouth mediated by trust to purchase decision involvement in tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Chang, Yonda Windya (2021) Business plan : Tutoria's marketing plan. Bachelor thesis, Universitas Pelita Harapan.
Charmay, Shevilla (2021) Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity on Microsoft as global brand. Bachelor thesis, Universitas Pelita Harapan.
Chiadevin, Vinson (2021) Pengaruh awareness of utility, awareness easy to use, awareness of marketing policy, awareness of price and cost dan affection of society terhadap online shopping intention pada aplikasi Shopee selama pandemi covid-19. Bachelor thesis, Universitas Pelita Harapan.
Cho, Yeong Hun (2021) The impact of service quality, perceived value, customer satisfaction toward repurchase intention of Starbucks in South Korea. Bachelor thesis, Universitas Pelita Harapan.
Chrishanty, Tifany (2021) Faktor-faktor yang mempengaruhi keunggulan kompetitif rumah makan taman kenten di Kota Palembang selama pandemi covid-19. Bachelor thesis, Universitas Pelita Harapan.
Christanto, Andrew (2021) Pengaruh E-service quality terhadap E-loyalty Tokopedia dengan E-satisfaction sebagai variabel mediasi dan website familiarity sebagai variabel moderasi. Bachelor thesis, Universitas Pelita Harapan.
Christian, Gerry (2021) Pengaruh pendidikan inovasi dan kewirausahaan dan pendidikan politik dan ideologi terhadap kualitas psikologis positif yang dimediasi oleh efikasi diri = The effect of innovation and entrepreneurship education and political and ideological education on positive psychological quality mediated by selfefficiency. Bachelor thesis, Universitas Pelita Harapan.
Christian, Kevin (2021) Pengaruh kualitas makanan, kualitas interaksi pribadi, perceived value, kualitas fisik lingkungan yang dimediasi oleh kualitas hubungan terhadap word of mouth intention restoran makanan sehat. Bachelor thesis, Universitas Pelita Harapan.
Christian, William (2021) ANALISIS PENGARUH ENTREPRENEURIAL MARKETING TERHADAP KINERJA UMKM DI KOTA SEMARANG. Bachelor thesis, Universitas Pelita Harapan.
Christiansen, Karenina Ivy (2021) Pengaruh bauran pemasaran, atmosfer toko serta tampilan produk terhadap perilaku pembelian tidak terencana pada minimarket okemart Kota Palembang = The effect of marketing mix, store atmosphere and visual merchandising on impulse buying behavior at okemart minimarket, Palembang City. Bachelor thesis, Universitas Pelita Harapan.
Christianto, Christianto (2021) Rencana strategis memasuki e-commerce dengan lapak bewok. Bachelor thesis, Universitas Pelita Harapan.
Christie, Viani (2021) The effect of country of origin, brand image, and product attributes on customer satisfaction and customer loyalty towards Maybelline New York in Jakarta metropolitan area. Bachelor thesis, Universitas Pelita Harapan.
Christina, Vina (2021) Faktor-faktor yang mempengaruhi keunggulan kompetitif Twoseven. Bachelor thesis, Universitas Pelita Harapan.
Cindy, Cindy (2021) Analisis bauran pemasaran terhadap kepuasan dan loyalitas pelanggan Gojek. Bachelor thesis, Universitas Pelita Harapan.
Clement, Clement (2021) The impact between variables perceived quality, brand experience, and brand personality to perceived value (Adidas sport shoe). Bachelor thesis, Universitas Pelita Harapan.
Cooper, Martin Javier (2021) The Influence of Social Media Marketing Improving Customer Relations Ability and First Media’s Company Performance. Bachelor thesis, Universitas Pelita Harapan.
Darma, Monica Chresna (2021) MASS MARKETING INDEX ANTARA SAMSUNG GALAXY DAN APPLE IPHONE DI INDONESIA. Bachelor thesis, Universitas Pelita Harapan.
Dedy, Ricky (2021) Pengaruh Citra, Kemudahan Penggunaan Aplikasi, Persepsi Harga dan Promosi Terhadap Minat Pengguna Grab di Kota Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Dewi, Metta Kumala (2021) The Effect of Economic Policy Uncertainty to Stock Price Synchronicity in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Dewi, Thania Prameswari (2021) Analisis Advertising, Brand Image, E-Word Mouth dan E-ServQual Terhadap Keputusan Pembelian pada Shopee di Tangerang = Analysis of advertising, brand image, e-word mouth and e-servqual on buying decisionsto shopee in Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Djulianto, Willy (2021) Pengaruh economic uncertainty terhadap leverage perusahaan di Indonesia = The effect of economic uncertainty on the leverage of companies in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Eddy, Helen Florensia (2021) Pengaruh Ekuitas Merek Berbasis Pelanggan dan Kepuasan Pelanggan terhadap Loyalitas Merek Dompet Digital GO-PAY. Bachelor thesis, Universitas Pelita Harapan.
Elain, Elyssia (2021) Analysis on the impact of product quality, price, brand image and brand loyalty towards samsung smartphone purchase intention in millennials. Bachelor thesis, Universitas Pelita Harapan.
Elicia, Evelyn (2021) Dampak etnosentrisme konsumen terhadap kesediaan orang Indonesia untuk membeli produk Cina = The impact of consumer ethnocentrism towards Indonesian's willingness to buy Chinese products. Bachelor thesis, Universitas Pelita Harapan.
Eluzai, Benaya Christo (2021) The effect of web design, brand ambassador and promotion regarding customer purchasing decision on online marketplace Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Emilia, Kristy (2021) Factors that influenced purchase decision mediated by customer trust of luxury fashion brand in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Enrico, Davin (2021) Keunggulan Kompetitif PT Mitra Abadi Kahuripan Selama Masa Pandemi COVID-19. Bachelor thesis, Universities Pelita Harapan.
Erwandi, Farlan Hardian (2021) Pengaruh benefit, trust, dan ease of use terhadap penggunaan digital payment di McDonald's Jabodetabek = The Effect of Benefit, Trust and Ease of Use on Digital Payment Usage at Mcdonald’s Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Erwandi, Farrel Hardian (2021) Analisa kenyamanan, keamanan, promosi, kualitas layanan, dan fitur layanan dari digital payment di Apotek K24 Kota Yogyakarta. Bachelor thesis, Universitas Pelita Harapan.
Fabian, Ryo (2021) Analisis pengaruh pencarian informasi di media terhadap kebutuhan informasi konsumen pengguna iphone. Bachelor thesis, Universitas Pelita Harapan.
Fabio, Devin Andrian (2021) The relationship of service quality on customer loyalty mediated by overall service quality and satisfaction of UNIQLO online store in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Fania, Fania (2021) Pengaruh konten media sosial terhadap niat beli ulang melalui citra merek pada produk kecantikan innisfree = The effect of social media content on repurchase intention through brand image on innisfree beauty products. Bachelor thesis, Universitas Pelita Harapan.
Febrianto, Febrianto (2021) Pengaruh uncertainty terhadap trade credit dan nilai perusahaan. Bachelor thesis, Universitas Pelita Harapan.
Fedora, Kevin (2021) Analisis rasio keuangan perusahaan sebelum dan sesudah initial public offering (IPO). Bachelor thesis, Universitas Pelita Harapan.
Ferdinan, Elbert (2021) Pengaruh teori difusi inovasi terhadap niat merekomendasikan mobile wallet pada generasi Z = The effect of innovation diffusion theory on the intention of mobile wallet recommendations in generation z. Bachelor thesis, Universitas Pelita Harapan.
Fernanda, Natalia Herty (2021) Pengaruh efektivitas kepemimpinan dan lingkungan kerja terhdap kinerja karyawan dengan kepuasan kerja sebagai variael mediasi pada Bank XYZ = The effect of leadership effectiveness and work environment on employee performance with job satisfaction as a mediation variable in bank XYZ. Bachelor thesis, Universitas Pelita Harapan.
Fernando, Adrian (2021) Analisis pengaruh peranan kewirausahaan transformasional, kesiapan untuk berubah, perilaku kerja kontraproduktif dalam meningkatkan kinerja karyawan PT. XYZ. Bachelor thesis, Universitas Pelita Harapan.
Fitrialika, Feli (2021) Efek moderasi dari Long Term Orientation Dan Cafe Involvement terhadap Reward Timing serta Reward Type pada cafe di Jabodetabek = Efek moderasi dari Long Term Orientation Dan Cafe Involvement terhadap Reward Timing serta Reward Type pada cafe di JABODETABEK Moderating effect of long term orientation and cafe involvement on reward timing and reward type in cafes in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Fitrianti, Asih (2021) Pengaruh economic, legal, ethical dan philanthropic responsibility terhadap corporate image studi Martha Tilaar Group di toko Pondok Indah Mall 2. Bachelor thesis, Universitas Pelita Harapan.
Fujiarto, Della Claresta (2021) The role of customer hope and brand innovativeness towards online brand repurchase intentions in Indonesia = Peran customer hope dan brand innovativeness terhadap brand repurchase intentions online di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Gandharmawan, Ryan (2021) The effects of social media influencer on brand awareness, brand image and brand loyalty in the perspective of James Charles X Morphe. Bachelor thesis, Universitas Pelita Harapan.
Gani, William Rafel (2021) The Impact of Perceived Functional, Experiential, Financial, and Psychosocial Benefit Towards Perceived Instrumental Value and Terminal Value (Case: Netflix customers in Indonesia). Bachelor thesis, Universitas Pelita Harapan.
Gedalia, Zefanya Hisqia (2021) Faktor-faktor yang mempengaruhi online purchase intention: studi empiris pada e-commerce JD.ID = The Effect of Perceived Ease of Use, Perceived Usefulness, Social Influences, Price Perception, and Perceived Risk on Online Purchase Intention on JD.ID E-Commerce. Bachelor thesis, Universitas Pelita Harapan.
Giovanni, Jessica (2021) Pengaruh sales promotion dan store atmosphere terhadap hedonic shopping motivation dan impulse buying pada Indomaret = The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying in Indomaret. Bachelor thesis, Universitas Pelita Harapan.
Goritman, Jenifer Ronald (2021) Keunggulan kompetitif kafe artikopi selama masa pandemi covid-19. Bachelor thesis, Universitas Pelita Harapan.
Gozali, Russel (2021) Antecendents of purchase intention at Starbucks Balikpapan the context of Covid-19 pandemic. Bachelor thesis, Universitas Pelita Harapan.
Grady, Ericko (2021) Faktor Kognitif, Afektif, dan Keinginan Dalam Memprediksi Niat Berwisata Domestik: Aplikasi Dari Model of Goal-Directed Behavior = Cognitive, affective, and desire factors in predicting domestic travel intention: application of the model of goal-directed behavior. Bachelor thesis, Universitas Pelita Harapan.
Gunardi, Christian (2021) Pengaruh citra merek, kualitas produk, dan kualitas layanan terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan pada Zara di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Gunawan, Bryan (2021) Pengaruh modal kognitif, struktural dan relasional, interaksi sosial, kepercayaan dan manfaat terhadap berbagi pengetahuan serta pengaruhnya terhadap niat membeli = The influence of cognitive, structural and relational capital, social interaction, trust and benefits on knowledge sharing and their effect on buying intention. Bachelor thesis, Universitas Pelita Harapan.
Gunawan, Federico Armadeus (2021) The impact of firm size, firm age, and environmental management on the relationship between operational performance and corporate performance on Unilever Indonesia case. Bachelor thesis, Universitas Pelita Harapan.
Gunawan, Gloria Herliana (2021) The influence of brand experiences on consumer-based brand equity of luxury brand Apple in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Gunawan, Jeremy (2021) Kepemilikan managerial dan nilai perusahaan. Bachelor thesis, Universitas Pelita Harapan.
Gunawan, Jeremy Loventius (2021) Pengaruh marketing mix pada tisu merek private label brand equity Indomaret pada toko pengecer di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Haliem, Richardo Giovanni (2021) Anteseden dan konsekuensi dari brand trust yang dimoderasi oleh brand commitment pada pengguna Harley Davidson di Indonesia = Antecedents and Consequences of Brand Trust Moderated By Brand Commitment on Harley Davidson Users in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Halim, Andrew Timothy (2021) Hubungan antara kepercayaan kepada pemerintah dengan kesejahteraan finansial dan kesejahteraan umum selama COVID-19 di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Halim, Calvin Pratama (2021) Kelelahan Emosional : Antaseden dan Dampaknya Terhadap Kepuasan Kerja dan Komitmen Organisasi di Universitas Swasta Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Halim, Samuel (2021) Pengaruh brand image, advertisement, Dan e-wom terhadap purchase intention konsumen toko online Blibli = Influence of brand image advertisement and e-wom on consumer purchase intention on Blibli online store. In: UNSPECIFIED UNSPECIFIED. (Unpublished)
Hanafi, Muhamad Hibnu (2021) Pengaruh Ketidakamanan Kerja, Kecemasan, dan Depresi Akibat Pandemi Covid-19 Pada Kinerja Tugas Pekerja di Industri Industri Restoran dengan Moderasi Resiliensi Pegawai. Bachelor thesis, Universitas Pelita Harapan.
Handojo, Sion (2021) Pengaruh social media marketing activities terhadap brand awareness, brand image dan brand loyalty tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Handoko, Josua K. (2021) An analysis of factors affecting global brand awareness of e-sports in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Hans, Vanessa (2021) Rencana pengembangan bisnis MAPAO.ID (Financial Plan). Bachelor thesis, Universitas Pelita Harapan.
Harahap, Sarah Fauziah (2021) Dampak kualitas kehidupan kerja dan motivasi prososial terhadap komitmen organisasi dan turnover intention pada generasi milenial di industri digital. Bachelor thesis, Universitas Pelita Harapan.
Harianja, Ruth H. N. (2021) Pengaruh kedisiplinan, kemampuan kerja, dan profesionalisme terhadap prestasi kerja karyawan Akulaku Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Harianto, Jason (2021) Pengaruh Kinerja Bisnis Perempuan yang Dimoderasi oleh Budaya Nasional di Daerah Tapanuli = The Effect of Women's Business Performance Moderated by National Culture in Tapanuli Region. Bachelor thesis, Universitas Pelita Harapan.
Harianto, Tasya Indah (2021) Pengukuran source credibility endorser dan e-wom terhadap purchase intention produk somethinc di kota Palembang. Bachelor thesis, Universitas Pelita Harapan.
Hariono, Felicia Ivana (2021) Hubungan konten iklan media sosial, konten promosi penjualan, positive word of mouth dan citra merek terhadap niat berperilaku konsumen otomotif di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Hartantio, Thasya Gracella (2021) Keunggulan kompetitif restoran Lezat Baru di Banjarmasin selama pandemi covid-19. Bachelor thesis, Universitas Pelita Harapan.
Hartanto, Brian Try (2021) Rencana Strategi Bisnis CV. Stokind Makmur Persada. Bachelor thesis, Universitas Pelita Harapan.
Hartanto, Shania Jusan Dini (2021) Pengaruh social capital, human capital, reputational capital terhadap business growth pengusaha wanita di Tangerang dan Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Harysandi, Vincent (2021) PENGARUH KEMAMPUAN KEWIRAUSAHAAN, SIKAP KEWIRAUSAHAAN, EFIKASI DIRI, SERTA NORMA SUBYEKTIF TERHADAP NIAT BERWIRAUSAHA PADA MAHASISWA PELITA HARAPAN = THE INFLUENCE OF ENTERPRISE ABILITY,ENTERPRISE ATTITUDES,SELF EFFICIENCY, AND SUBJECTIVE NORMS ON ENTERPRISE INTENTION IN PELITA STUDENTS. Bachelor thesis, Universitas Pelita Harapan.
Hashel, Willy (2021) Analisis pengaruh information quality, privacy, security, product variety, dan delivery terhadap customer satisfaction pada customer loyalty dalam melakukan pembelian di Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Havid, Prayoga Dhasyahputera (2021) Hubungan Consumer Ethnocentrism, Product Necessity dan Lack of Availibility of Domestic Procuct terhadap Purchase Intention dalam Perspektif Konsumen Indonesia untuk Produk China di Shopee = The Relationship between Consumer Ethnocentrism, Product Necessity and Lack of Availability of Domestic Product on Purchasing Intentions in the Perspective of Indonesian Consumers for Foreign Products on Shopee. Bachelor thesis, Universitas Pelita Harapan.
Hendri, Jony (2021) Analisis penelitian pengaruh social media, peer influence dan ewom terhadap keputusan pembelian pelanggan Uniqlo, JABODETABEK = Analysis research of the effect of social media, peer influence and ewom on customer purchase decisions uniqlo, Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Herlim, Ryan Angelo (2021) Pengaruh citra merk, kepercayaan merk, dan informasi pada kemasan terhadap keputusan pembelian produk tolak angin. Bachelor thesis, Universitas Pelita Harapan.
Herman, Varell (2021) Pengalaman Merek dan Peran Mediasi dari Kecintaan Merek, Merek Prestise dan Kepercayaan Merek pada Louis Vuitton. Bachelor thesis, Universitas Pelita Harapan.
Hikaru, Dimitrius (2021) Pengaruh brand image, price, promotion, ease of use dan satisfaction terhadap customer loyalty pada grab bike di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Husada, Michael (2021) Pengaruh pendidikan kewirausahaan terhadap pola pikir kewirausahaan yang dimediasi oleh efikasi diri dan perilaku kewirausahaan pada mahasiswa/i manajemen konsentrasi kewirausahaan Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.
Hutabarat, Afrasausan Herlina Parulian (2021) Pengaruh layanan pasca pembelian dalam belanja online dan dampaknya terhadap kepuasna pelanggan, studi empiris Fashion Today. Bachelor thesis, Universitas Pelita Harapan.
Hutama, Kevin (2021) Analisis Pengaruh Environmental and Sustainable Policies terhadap Abnormal Return dan Volatilitas Return Saham Selama Pandemi Covid 19. Bachelor thesis, Universitas Pelita Harapan.
Hutasoit, Evawaty (2021) Pengaruh kepuasan kerja, lingkungan kerja, motivasi kerja terhadap kinerja karyawan PT.ABC. Bachelor thesis, Universitas Pelita Harapan.
Ignasius, Jonathan (2021) Pengaruh Aktivitas Pemasaran Media Sosial Melalui Kredibilitas Selebriti Instagram Terhadap Pembelian Impulsif Online = The Impact of Social Media Marketing Activities through Instagram Celebrity Credibility on Online Impulse Buying. Bachelor thesis, Universitas Pelita Harapan.
Ilham, Ahmad Oktaviawan (2021) Rencana strategi bisnis Metro Barberia. Bachelor thesis, Universitas Pelita Harapan.
Indra, Thalia Margaret (2021) How moral obligation, green trust, self-identity, health, social value, and satisfaction affect Indonesian women repurchase intention towards The Body Shop green cosmetics. Bachelor thesis, Universitas Pelita Harapan.
Irianto, Sandy Pradana (2021) Pengaruh attitude, subjective norms, perceived behavior, entrepreneurship education dan self-ffficacy terhadap entrepreneurial intention mahasiswa manajemen di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Irwantoro, Berlyno Julian (2021) The impact of employee contentment affected by motivation and organization context towards performance, job satisfaction, and intention to stay within the developer industry in the Jabodetabek area of Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Jacob, Michael Rusiviro (2021) The influence of country image, brand familiarity, product quality, and social influence towards purchase intention: the case study of Samsung smartphones in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
James, James (2021) Pengaruh entrepreneurship education method terhadap entrepreneurial intention siswa Smk dengan perilaku dan sikap kewirausahaan sebagai variabel mediasi = The effect of entrepreneurship education method on the entrepreneurial intention of vocational school students with entrepreneurship behavior and attitude as mediation variables. Bachelor thesis, Universitas Pelita Harapan.
Jameson, Jonathan (2021) The effects of brand attachment and brand experience towards brand trust and repurchase intention of Shopee in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Japardi, Michael (2021) BUSINESS PLAN: TUTORIA’S OPERATIONS PLAN. Bachelor thesis, Universitas Pelita Harapan.
Jevry, Keven (2021) Analisis hubungan role stressor dan employee orientation terhadap job outcomes dengan relationship conflict sebagai variabel mediasi pada karyawan hotel kota Bitung provinsi Sulawesi Utara. Bachelor thesis, Universitas Pelita Harapan.
Johanes, Winty (2021) Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap minat mahasiswa untuk berwirausaha = The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control Factors on Student's Interest in Entrepreneurship. Bachelor thesis, Universitas Pelita Harapan.
Jonathan, Calvin Patrick (2021) Pengaruh dukungan organisasi, kualitas kehidupan kerja dan keterikatan karyawan terhadap kinerja karyawan pada PT. ABC. Bachelor thesis, Universitas Pelita Harapan.
Jonathan, Devincent (2021) Crowdfunding online di Indonesia dan faktor-faktor yang memengaruhinya. Bachelor thesis, Universitas Pelita Harapan.
Jonathan, Sharon (2021) Faktor-faktor yang mempengaruhi kinerja wirausahawan perempuan dalam menjalankan usaha mikro kecik menengah Di Jakarta dan Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Jonathan, Steven (2021) Rencana strategi bisnis jamu mak'e. Bachelor thesis, Universitas Pelita Harapan.
Jones, Priscilia Jessica (2021) Global economic policy uncertainty exposure and market value in the Indonesian firms. Bachelor thesis, Universitas Pelita Harapan.
Jonson, Dominic (2021) How will the perceived usefulness, ease of use and security of Asian millennials on e-commerce influence online residential real estate purchase intention? Bachelor thesis, Universitas Pelita Harapan.
Joo, Eun (2021) Kontribusi brand trust, price, perceived value terhadap purchase intention melalui variabel mediasi brand image untuk pembelian tiket pesawat melalui traveloka pada masa pandemi covid-19 = Contribution of brand trust, price, perceived value to purchase intention through brand image mediation variables for purchase of airplane tickets through traveloka during the covid-19 pandemic. Bachelor thesis, Universitas Pelita Harapan.
Jostin, Fernando (2021) Pengaruh praktik manajemen sumber daya manusia hijau terhadap kinerja berkelanjutan yang dimediasi oleh perilaku kewarganegaraan organisasi untuk lingkungan dan sistem manajemen lingkungan (studi kasus pada PT Sinar Sukses Group) = The effect of green human resource management practices on sustainable performance mediated by organizational citizenship behavior for the environment and environmental management systems (case study at PT Sinar Sukses Group). Bachelor thesis, Universitas Pelita Harapan.
Junus, Elbert (2021) Pengaruh brand image, satisfaction, brand trust, brand love, brand respect terhadap brand loyalty kopi janji jiwa. Bachelor thesis, Universitas Pelita Harapan.
Jusuf, Ian (2021) The impact of functional brand qualities and intangible brand qualities towards perceived value for Toyota in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Kalimas, Jovan (2021) Pengaruh Discount Framing terhadap Reputasi Merek dan Citra Merek pada Niat Beli Kembali dan Perilaku Aktual: Konsumen E-Commerce Bukalapak = Effect of Discount Framing On Brand Reputation and Brand Image on Repurchase Intentions and Actual Behavior: E-Commerce Bukalapak Consumers. Bachelor thesis, Universitas Pelita Harapan.
Kang, Isaiah (2021) Ethnographic study of factors influencing distributor's satisfaction towards network marketing company and its perceived quality. Bachelor thesis, Universitas Pelita Harapan.
Kawilarang, Marcella (2021) Exploring materialistic bandwagon behavior in online fashion consumption. Bachelor thesis, Universitas Pelita Harapan.
Kelvin, Kelvin (2021) The influence of country of origin, perceived value and consumer trust on the purchase intention of Wuling automobiles in Indonesia during Covid-19 pandemic. Bachelor thesis, Universitas Pelita Harapan.
Kentlee, Michelle (2021) Cultural similarity, consumer ethnocentrism, and product necessity in evaluation of Korean instant noodle products: Indonesian consumer perspective. Bachelor thesis, Universitas Pelita Harapan.
Kenward, Kenward (2021) Pengaruh citra merek dan promosi terhadap kepuasan pelanggan dan loyalitas pelanggan pada Hero Supermarket di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Kim, Yun Hyung (2021) The Impact of Attitude, Subjective Norm, and Perceived Behavioral Control toward Purchase Intention of Tesla and Hyundai-Kia Electric Vehicle in Seoul Metropolitan Area, South Korea. Bachelor thesis, Universitas Pelita Harapan.
Kinanta, Rizaldi (2021) Hubungan antara consumer brand identification, brand experience terhadap brand love dan brand loyalty dengan mediasi social media brand engagement Apple Indonesia = Relationship between consumer brand identification, brand experience to brand love and brand loyalty with mediation social media brand engagement Apple Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Kongres, Katelin (2021) Faktor-faktor yang mempengaruhi kesuksesan wanita milenial dalam berwirausaha di usaha mikro kecil menengah di Jabodetabek = Factors affecting millennial women entrepreneurs success in micro small medium business in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Kumala, Grace Valentina (2021) The relationship between premium pricing product quality and brand user imagery on self-brand connection and positive ewom. Bachelor thesis, Universitas Pelita Harapan.
Latuharhary, Shinta Karina (2021) Efek trust terhadap consumers continuous purchase intentions di bisnis perdagangan Shopee: perspektif transfer trust. Bachelor thesis, Universitas Pelita Harapan.
Laurie, Shania (2021) Analisis Pengaruh Perceived Meaningful Work, Environmental Tranformational Leadership terhadap Organizational Citizenship Behavior towards the Environment di Hotel Mercure dan Ibis Samarinda. Bachelor thesis, Universitas Pelita Harapan.
Layanardi, Rico (2021) Rencana strategi bisnis Tsuruyo. Bachelor thesis, Universitas Pelita Harapan.
Lee, Juhun (2021) Factors Affecting Business Model Innovation and the Relationship with Firm Performance. Bachelor thesis, Universitas Pelita Harapan.
Lee, Songyup (2021) Emotional Brand Attachment and Brand Love: The Emotional Bridges in The Process of Transition from Satisfaction to Loyalty Focusing on Samsung’s Emotional Marketing. Bachelor thesis, Universitas Pelita Harapan.
Lehman, Vivaldi Timothy (2021) Pengaruh customer experience terhadap word-of-mouth intention dengan mediasi community engagement pada komunitas online Tokocrypto. Bachelor thesis, Universitas Pelita Harapan.
Lekfebrianto, Bryan (2021) Pengaruh financial access terhadap financial, market, dan entrepreneurial performance yang dimediasi oleh entrepreneurial oriented finance. Bachelor thesis, Universitas Pelita Harapan.
Leonard, Christopher (2021) The Influence Of Social Media Marketing, Electronic Word of Mouth and Consumer Engagement To Brand Loyalty in The Dota 2 Around Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Leonardo, Leonardo (2021) Lingkungan, pekerjaan dan karyawan mempengaruhi kinerja karyawan PT. XYZ = Environment, job and employees affecting employees performance PT. XYZ. Bachelor thesis, Universitas Pelita Harapan.
Lesmana, Kezia Aurelly (2021) Pengaruh mediasi brand love terhadap hubungan antara brand experiences dan brand loyalty pada PT Frisian Flag Indonesia = The Effect of Brand Love Mediation on Brand Experiences and Brand Loyalty in PT Frisian Flag Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Liaky, Valensia (2021) Keberlanjutan bisnis keluarga di bidang kuliner selama pandemi Covid-19: studi kasus restoran Pempek Cindy dan restoran Toy's Kitchen. Bachelor thesis, Universitas Pelita Harapan.
Liana, Felicia (2021) Peran Kecenderungan Meminta Dukungan Keuangan Dari Pemerintah, Kecenderungan Mengambil Resiko, Kepercayaan Diri, Dan Pola Pikir Kewirausahaan Terhadap Kecenderungan Berwirausaha Pada Pelaku UMKM Di Indonesia. Bachelor thesis, Universitas Pelita harapan.
Liauw, Devina Imanuel (2021) Keunggulan kompetitif bisnis keluarga di masa pandemi covid-19 pada industri aksesoris mobil: Anugerah Variasi Banjarmasin. Bachelor thesis, Universitas Pelita Harapan.
Lidya, Lidya (2021) Analisis Pengaruh Social Media Usage, Electronic Word Of Mouth serta Trust sebagai Mediator terhadap Purchase Decision Involvement di Perusahaan Online Retail SOCIOLLA = Analysis of the effect of social media usage, electronic word of mouth and trust as mediator towards purchase decision involvement in SOCIOLLA online retail company. Bachelor thesis, Universitas Pelita Harapan.
Liem, Gabriel Kenneth (2021) Pengaruh identitas sosial terhadap niat kewirausahaan sosial pada generasi z di indonesia. Bachelor thesis, Universitas Pelita Harapan.
Lim, David Chandra (2021) Pengaruh faktor perceived price, keamanan, dan promosi terhadap keputusan pembelian konsumen di e-commerce. Bachelor thesis, Universitas Pelita Harapan.
Lim, Fredy (2021) Analisis Perilaku Karakteristik Kewirausahaan Pada Mahasiswa Universitas Pelita Harapan = Analysis entrepreneurial behavioral characteristic of University Pelita Harapan students. Bachelor thesis, Universitas Pelita Harapan.
Linardi, Calista Amanda (2021) Beauty and celebrity: Korean entertainment and impacts on Indonesian viewers consumption intentions. Bachelor thesis, Universitas Pelita Harapan.
Lokyto, David (2021) Pengaruh kualitas produk, persepsi harga, citra merek, dan promosi terhadap keputusan pembelian smartphone Samsung. Bachelor thesis, Universitas Pelita Harapan.
Lorensa, Cindy (2021) Efek pemasaran media sosial dalam keterlibatan merek konsumen terhadap kesadaran merek dan citra merek pada Emina bagi generasi z. Bachelor thesis, Universitas Pelita Harapan.
Louis, Jason Moses (2021) Pengaruh Framing Diskon Terhadap Reputasi Merek Dan Citra Merek Pada Niat Membeli Dan Perilaku Aktual Dalam E-Commerce Di lazada. Bachelor thesis, Universitas Pelita Harapan.
Louis, Jordan Moses (2021) Analisis faktor-faktor theory of planned behavior yang memengaruhi terwujudnya intensi kewirausahaan menjadi perilaku kewirausahaan pada mahasiswa Universitas Tangerang=Analysis of theory of planned behavior factors that influence the achievement of entrepreneurship intentions into entrepreneurship behavior in students of the University of Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Luahambowo, Bonifasius Frederick (2021) Pengaruh keterikatan organisasi yang dimediasi kepuasan kerja dan keterlibatan kerja terhadap komitmen afektif pada karyawan pertokoan retail Supermall Karawaci = The effect of organizational embeddedness mediated by job satisfaction and work engagement on affective commitment on employees in retail store supermall Karawaci. Bachelor thesis, Universitas Pelita Harapan.
Lubis, Muhammad Luthfie (2021) Analysis on customer’s brand loyalty related to the popularity of the fighting games genre in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Luhendo, Jesslyn Janitra (2021) Analisis pengaruh kualitas produk, persepsi harga dan image merek terhadap keputusan pembelian yang dimediasi oleh kepercayaan konsumen pada produk laptop merek acer di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Luke, Angela Vania (2021) Analysis of Willingness To Buy South Korean Skincare Products in Relation to Ethnocentric Tendencies and Customer Worldmindedness. Bachelor thesis, Universitas Pelita Harapan.
Lyman, Ricky Putra (2021) Pengaruh e-service quality dan food quality terhadap customer loyalty pengguna shopee-food Indonesia yang dimediasi oleh perceived value dan customer satisfaction. Bachelor thesis, Universitas Pelita Harapan.
Mandera, Tejas (2021) Pengaruh aktivitas media sosial pemasaran nike terhadap loyalitas merek yang dimediasi kesadaran merek dan citra merek. Bachelor thesis, Universitas Pelita Harapan.
Marcelin, Thalia Nevita (2021) Pengaruh brand personality, brand experience, self-brand connection, brand love, dan brand trust terhadap brand loyalty (brand kosmetik Wardah). Bachelor thesis, Universitas Pelita Harapan.
Marcelina, Sally (2021) Pengaruh Service Innovation Capability, Marketing and Brand Communication Terhadap Service Excellence Dan Hotel Performance Dari Perspektif Konsumen = Customer Perspective: Linking Service Innovation Capability, Marketing and Brand Communication on Service Excellence and Hotel Performance. Bachelor thesis, Universitas Pelita Harapan.
Marchenia, Natasha (2021) Perencanaan strategi usaha Kiyora Florist. Bachelor thesis, Universitas Pelita Harapan.
Marcius, Catriona Claresta (2021) Pengaruh discount framing terhadap brand reputation dan brand image yang berdampak pada purchase intention dan actual behavior pengguna Shopee. Bachelor thesis, Universitas Pelita Harapan.
Maretta, Yohanie (2021) Analisis pengaruh dimensi e-service quality terhadap e-customer loyalty dengan melalui e-satisfaction sebagai variabel mediasi pada e-commerce blibli.com di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Mario, Charles (2021) Pengaruh peran kepemimpinan yang tangkas serta strategi flexibilitas menuju transformasi digital umkm di provinsi Bali. Bachelor thesis, Universitas Pelita Harapan.
Marline, Lemaartje Jubelina (2021) Pengaruh pembelajaran organisasional terhadap kinerja karyawan dengan kepuasan kerja dan komitmen organisasional sebagai variabel mediasi pada tenaga perawat pelaksana RSU XYZ Jakarta = The Effect of Organizational Learning on Employee Performance with Job Satisfaction and Organizational Commitment as Mediation Variables on Nurses in RSU XYZ Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Martin, Martin (2021) Analisis pengaruh literasi ekonomi, modal, tenaga kerja, dan pemasaran terhadap pengembangan usaha: studi pada umkm makanan dan minuman di kota Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Michelle, Michelle (2021) The Role of Vanity from Consumer and the Effect of Brand Consciousness in Luxury Fashion Goods Consumption in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Morgan, Christie Virginie (2021) Pengaruh Kualitas Layanan, Brand Image dan Harga terhadap Keputusan Pembelian melalui Kepercayaan Konsumen sebagai Variabel Intervening pada Restoran Hai Di Lao Jakarta = The Effect of Service Quality, Brand Image, and Price on Purchasing Decisions through Consumer Trust as an Intervening Variable at Hai Di Lao Restaurant. Bachelor thesis, Universitas Pelita Harapan.
Muktiono, Shamira Parameshwari Emily (2021) The effect of corporate social responsibility through brand image, trust and awareness towards customer purchasing intention on Love Beauty and Planet products. Bachelor thesis, Universitas Pelita Harapan.
Mulia, Maxi (2021) Analisis Faktor yang Mempengaruhi Niat Membeli Kembali pada E-Commerce Shopee. Bachelor thesis, Universitas Pelita Harapan.
Natasha, Natasha (2021) The influence of brand experience, customer satisfaction, brand love, and brand trust towards brand loyalty of Booking.com in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Nathania, Audrey (2021) Integrating sustainability into new product development: The role of organizaional leadership and culture in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Nathania, Clara (2021) Pengaruh profitabilitas perusahaan terhadap expected stock return di pasar saham ASEAN. Bachelor thesis, Universitas Pelita Harapan.
Negara, Budi Satria (2021) Pengaruh customer relationship managment (crm) terhadap kinerja organisasi dengan turbulensi teknologi sebagai variabel moderasi manajemen hubungan konsumen =customer relationship managment. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.
Nelwin, Revan Ramadhan (2021) Pengatuh theory of planned behavior terhadap purchase intention pada platform online food delivery Gofood. Bachelor thesis, Universitas Pelita Harapan.
Nikolas, Patrick (2021) Rencana Pengembangan Bisnis NagihVans (Marketing Plan). Bachelor thesis, Universitas Pelita Harapan.
Nindira, Resti (2021) Pengaruh efektivitas kepemimpinan dan ligkungan kerja terhadap kinerja karyawan dengan peran mediasi kepuasan kerja studi pada museum XYZ. Bachelor thesis, Universitas Pelita Harapan.
Octavian, Vincent (2021) Pengaruh orisinalitas, kegunaan, modal sosial terikat, dan modal sosial yang menjembatani terhadap niat kewirausahaan sosial mahasiswa fakultas ekonomi dan bisnis Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.
Octaviani, Fiesta (2021) Rencana pemasaran bisnis My Bakeology. Bachelor thesis, Universitas Pelita Harapan.
Octaviani, Lydia (2021) Pengaruh kepemimpinan transformasional terhadap turnover intention karyawan di mediasi oleh stres kerja dan organizational citizenship behavior pada PT XYZ di Jakarta = The Effect of Transformational Leadership on Employee Turnover Intention: A Mediation of Work Stress and Organizational Citizenship Behavior at PT XYZ in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Oendoro, Kelly (2021) Analisis keunggulan bersaing selama masa pandemi Covid-19: studi kasus pada toko pakaian dalam Monica. Bachelor thesis, Universitas Pelita Harapan.
Ofa, Gabriel Sylvian Frans (2021) Analisis pengaruh citra merek, kualitas produk dan persepsi harga terhadap keputusan pembelian kendaraan motor matic Honda di Halmahera Barat. Bachelor thesis, Universitas Pelita Harapan.
Ong, Enrico Fernanda (2021) Rencana bisnis remah- rempah (strategic plan). Bachelor thesis, Universitas Pelita Harapan.
Orli, Mayvisca (2021) Faktor Determinasi Niat Kewirausahaan Sosial di Kalangan Mahasiswa Milenial. Bachelor thesis, Universitas Pelita Harapan.
Pangaribuan, Hercules Paratama (2021) Analisis kinerja karyawan pada PT. Mindo Persada Utama yang dipengaruhi oleh pembelajaran organisasi, kepuasan kerja dan komitmen organisasi. Bachelor thesis, Universitas Pelita Harapan.
Paramita, Kathina Ratna (2021) Pengaruh Customer Knowledge Management dan Service Quality terhadap Customer Loyalty Starbucks di masa Pandemi Covid-19 dengan Customer Satisfaction dan Customer Trust sebagai Variabel Mediasi. Bachelor thesis, Universitas Pelita Harapan.
Paulus, Christian (2021) "Rencana Pengembangan Bisnis “Kopi Kumi”". Bachelor thesis, Universitas Pelita Harapan.
Pebrian, Ricky (2021) Pengaruh interactivity, perceived relevance, habit, informativeness, hedonic motivation, dan performance expectancy, terhadap purchase intention produk Oxone. Bachelor thesis, Universitas Pelita Harapan.
Permatasari, Anggy (2021) Pengaruh shared goals, dynamic capability, differential strategy, social capital terhadap competitive advantage dengan organizational learning sebagai variabel moderasi pada Industri Perbankan = The Effect of Shared Goals, Dynamic Capability, Differential Strategy, Social Capital on Competitive Advantage with Organizational Learning as Moderating Variables in the Banking Industry. Bachelor thesis, Universitas Pelita Harapan.
Pertiwi, Adistya (2021) Analisis Pengaruh Ukuran Perusahaan, Pertumbuhan Perusahaan, Profitabilitas, Likuiditas dan Struktur Modal Terhadap Nilai Perusahaan pada Perusahaan yang Terdaftar di Indeks IDX30. Bachelor thesis, Universitas Pelita Harapan.
Polakitang, Chandra (2021) Analisis pengaruh social media review, brand satisfaction, dan service operations yang dimoderasi oleh promotions terhadap customer satisfaction pada restoran cepat saji McDonald's di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Poluan, Ezra Martin (2021) Dampak kepemimpinan, budaya organisas dan iklim organisasi terhadap kepuasan kerja karayawan pada PT. XYZ (PERSERO) cab. Manado. Bachelor thesis, Universitas Pelita Harapan.
Pranata, Yosua Immanuel (2021) Pengaruh citra negara, citra merek, kualitas produk, dan pemasaran media sosial samsung terhadap niat pembelian smartphone di Indonesia = The influence of country image, brand image, product quality, and social media marketing towards purchase intention samsung smartphones in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Pranoto, Adeline Hope (2021) The influence of the new ict marketing strategy: social media marketing (smm) towards micro small and medium enterprises (msmes) in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Prasetyo, Darvien Hangga (2021) Pengaruh Viral Marketing Terhadap Intention to Use (Studi kasus pada Apple Music). Bachelor thesis, Universitas Pelita Harapan.
Pratama, Thomas (2021) The influence of youtube advertising and e-wom towards purchase intention Among millennials on e-commerce in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Pratiwi, Tika (2021) Analisis Pengaruh Advertising Disclosure dan Source Credibility Seorang Influencer Media Sosial Instagram pada Customer Purchase Intention = Analysis the Effect of Advertising Disclosure and Source Credibility of an Instagram Social Media Influencer on Customer Purchase Intention. Bachelor thesis, Universitas Pelita Harapan.
Pratomo, Michael (2021) The Competitive Advantage Of PT. Perintis Hardamandiri During Pandemic COVID 19. Bachelor thesis, Universitas Pelita Harapan.
Priscilla, Celine (2021) Pengaruh budaya organisasi, motivasi dan kepemimpinan diri pada kinerja pengusaha generasi Z dan generasi milenial di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Priyanka, Nisyal (2021) The Effect of Country of Origin Towards Purchase Intentions for H&M Brand in Indonesia With Moderating Roles. Bachelor thesis, Universitas Pelita Harapan.
Purwanto, Felicya Novita (2021) Pengaruh citra merek, kualitas produk, word of mouth terhadap keputusan pembelian sepatu converse di Jakarta=the influence of brand image, product quality and word of mouth on converse shoes buying decision in Jakarta. Bachelor thesis, Universitas Pelitas Harapan.
Puspita, Alifia Farah (2021) Peran dari central behavior, peripheral cues dan perceived e-health literacy pad continuance intention to use aplikasi Halodoc. Bachelor thesis, Universitas Pelita Harapan.
Putra, Kevan Liu (2021) Memprediksi niat green purchase rumah tangga di Jakarta Garden City = Predicting green purchase intention of households in Jakarta Garden City. Bachelor thesis, Universitas Pelita Harapan.
Putri, Natasha (2021) Pengaruh Authenticity Selebriti dan Emotional Attachment terhadap WOM Selebriti dan Purchase Likelihood pada Brand Kosmetik Nature Republic. Bachelor thesis, Universitas Pelita Harapan.
Rahayu, Chindy Aulya (2021) Dampak dimensi e-service quality go-pay terhadap customer loyalty di masa pandemi melalui interaksi customer satisfaction = The impact of e-service quality go-pay dimensions on customer loyalty during the pandemic through customer loyalty interactions in the pandemic period through customer satisfaction interactions. Bachelor thesis, Universitas Pelita Harapan.
Rahmah, Athia (2021) Pengaruh Faktor Demografi, Kompensasi dan Kepuasan Kerja Yang Memediasi Komitmen Organisasi Karyawan PT. XYZ. Bachelor thesis, Universitas Pelita Harapan.
Ramadhanty, Dea Nadya (2021) Pengaruh likuiditas, leverage, sales growth dan good corporate governance terhadap financial distress pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2018 - 2020. Bachelor thesis, Universitas Pelita Harapan.
Raynaldo, Stefanus Raymond (2021) Analisis pengaruh dalam persepsi brand matter dan consumer engagement yang dimoderasi oleh perceived popularity serta perceived likelihood of adding value terhadap co-promotion brand adidas bagi pengguna instagram. Bachelor thesis, Universitas Pelita Harapan.
Renaldi, Renaldi (2021) Rencana strategi bisnis PT. Logy Interior. Bachelor thesis, Universitas Pelita Harapan.
Reynaldi, Brian (2021) Meningkatnya Jumlah Pengangguran: Analisa Mengenai Edek Dari Environment, Knowledge Dan Perception Kepada Entrepreneurial Intentions Di JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.
Rezano, M. Randyansa (2021) Analisa pengaruh e-service quality terhadap behavioral intention melalui e-trust dan e-satisfaction pada pelanggan Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Ritchie, Reyner (2021) Budaya organisasi (budaya pendukung, budaya inovatif dan budaya birokratik) sebagai moderator antara affective commitment dan kepuasan kerja di perusahaan kontraktor = Organizational culture (supportive culture, innovative culture and bureaucratic culture) as moderator between effective commitment and job satisfaction in contractor companies. Bachelor thesis, Universitas Pelita Harapan.
Rizka, Annisa Esty (2021) Pengaruh kepemimpinan transformasional dan kompensasi terhadap kepuasan kerja melalui komitmen organisasi pada pekerja wfh di masa pandemi covid- 19 di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Roeroe, Marla Alicia (2021) Pengaruh harga, kualitas layanan, dan kepercayaan pelanggan terhadap kepuasan pelanggan pada pengguna jasa grabcar di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Roeslie, Sherly (2021) Pengaruh budaya kewirausahaan, pendidikan kewirausahaan dan pola pikir kewirausahaan, terhadap niat berwirausaha. Bachelor thesis, Universitas Pelita Harapan.
Rosita, Rosita (2021) Analisis pengaruh green packaging, green product, dan green advertising terhadap minat beli melalui persepsi konsumen pada Starbucks Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Rustam, Erica Ertanti (2021) Pengaruh uncertainty terhadap illiquidity return premium di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
SONG, BYUNGMIN (2021) ANALISA MODAL KERJA PADA RESTORAN KHAS NEGARA DI KOTA CHANGWON, KOREA SELATAN. Bachelor thesis, Universitasa Pelita Harapan.
Safitri, Arneta Rusni (2021) Analisis pengaruh faktor internal terhadap kinerja UMKM : perspektif UMKM di Jabodetabek = Analysis of the influence of internal factors and their impact on msme performance: msme perspective in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Salim, Justin (2021) The influence of entrepreneurial education, entrepreneurial attitude, family education, and environment towards entrepreneurial intention of students in Pelita Harapan University. Bachelor thesis, Universitas Pelita Harapan.
Salim, Oswaldo (2021) Indeks pandemi dan pengembalian saham di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Sandra, Sandra (2021) The impact of geopolitical risk, state ownership, and business group affiliations on Indonesian firms' cash reserves. Bachelor thesis, Universitas Pelita Harapan.
Sandy, Jeremy (2021) Pengaruh empowerment, psychological contract, dan employee engagement terhadap voluntary turnover intentions karyawan industri perbankan Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Santosa, Jennifer Valentine (2021) Pengaruh Product Quality, Advertisement, Brand Image, dan Customer Value terhadap Purchase Decision dari Louis Vuitton di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Santoso, Patrick Owen (2021) PENGARUH HARGA, KUALITAS LAYANAN, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA GOJEK DI INDONESIA. Bachelor thesis, Universitas Pelita Harapan.
Santoso, Sania Intan (2021) Pengaruh peer influence dan media influence terhadap contingent self- esteem dan brand consciousness serta dampaknya pada purchase intention produk Louis Vuitton di Indonesia = The effect of peer influence and media influence on contingent self-esteem and brand consciousness and its impact on the purchase intention of Louis Vuitton products in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Santoso, Stefani (2021) Analisis pengaruh functional benefit dan social benefit terhadap brand attitude melalui satisfaction with the salesperson sebagai variabel mediasi dan gender of the salesperson sebagai pembanding pada Matahari Department Store = Analysis of the effect of functional benefits and social benefits towards brand attitude through satisfaction with the salesperson as a mediation variable and gender of the salesperson as a comparison on Matahari department store. Bachelor thesis, Universities Pelita Harapan.
Saputra, Amal Burga (2021) Rencana strategis pengembangan pangsa pasar bisnis Sans Sablon melalui pemasaran digital. Bachelor thesis, Universitas Pelita Harapan.
Saputra, Eko Jaya (2021) Pengaruh brand experience terhadap brand loyalty yang dimediasi oleh emotional brand attachment smartphone Xiaomi di Indonesia = The Effect of Brand Experience on Brand Loyalty Mediated by Emotional Brand Attachment Smartphone Xiaomi in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Saputra, Natasha (2021) Faktor – Faktor Yang Mempengaruhi Pengalaman Konsumen Dalam Pembelian Online Shopping (Shopee Experience) Pada Generasi Milenial Di Wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Serafim, Valdano Gerald (2021) Pengaruh budaya organisasi, motivasi, dan gaya kepemimpinan pada satu perusahaan furniture di Lampung dengan komitmen organisasional sebagai variabel antara. Bachelor thesis, Universitas Pelita Harapan.
Setiady, Renaldy (2021) Pengaruh kualitas makanan, citra merek, nilai persepsi, harga promosi pada kepuasan pelanggan dan dampaknya terhadap niat beli ulang dan kata dari mulut pada generasi z di Starbucks Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Setiawan, Ferdian Dharmawan (2021) Pengaruh harga, kualitas layanan, dan kepercayaan Kopi Bersua terhadap kepuasan pelanggan. Bachelor thesis, Universitas Pelita Harapan.
Setiawan, Shannen Juliet (2021) Pengaruh kualitas layanan, suasana tempat, kewajaran harga, dan kualitas makanan terhadap loyalitas konsumen restoran union Jakarta = The Effect of Quality of Service, Attempt Of Place, Reasonable Price and Food Quality on Consumer Loyalty of Jakarta Western Union Restaurant. Bachelor thesis, Universitas Pelita Harapan.
Setiawan, William Surya (2021) Pengaruh financial literacy terhadap risky credit behaviour melalui self efficacy dan financial stress sebagai moderasi pada pengguna kredivo di Tangerang = Effect of Financial Literacy on Risky Credit Behavior through Self Efficacy with Financial Stress as Moderation on Kredivo Users in Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Setiawati, Rara Wilis (2021) Kajian kepuasan pelanggan pada gerai kopi Liberica. Studi empiris brand Liberica Coffee. Bachelor thesis, Universitas Pelita Harapan.
Setyabudi, Howard Verne (2021) Pengaruh manfaat pada kesehatan, kepedulian lingkungan, sensorik, harga, kepercayaan konsumen, dan nilai yang dirasakan terhadap intensi pembelian makanan organik di Greenly Galaxy Mall 1 Surabaya = Effect of health benefits, environmental awareness, sensory, price, consumer trust, and perceived value on purchase intention of organic food at greenly galaxy mall 1 Surabaya. Bachelor thesis, Universitas Pelita Harapan.
Seung Jun, Lee (2021) The impact of product quality, brand familiarity, product features and social influence toward purchase intention of iPhone as in international business. Bachelor thesis, Universitas Pelita Harapan.
Shannova, Stevany (2021) Pengaruh perbedaan gender executive perusahaan di Indonesia terhadap resiko jatuhnya harga saham. Bachelor thesis, Universitas Pelita Harapan.
Sia, Vincent (2021) Hubungan Celebrity Endorsement dengan Customer Attitude Toward Brand dan Purchase Intention: Studi Empiris pada Produk Modelano. Bachelor thesis, Universitas Pelita Harapan.
Sigit, Jazzon Abraham (2021) Dampak Social Media Marketing Dan Product Quality Pada Brand Loyalty Terhadap Repurchasing Intention Kedai Kopi Kenangan. Bachelor thesis, Universitas Pelita Harapan.
Sihombing, Dewi Amasia (2021) Antecedents of Consumer purchase intention: studi empiris pada merek Nike di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Sihombing, Irene Nara Hastya (2021) Pengaruh attitude towards entrepreneurship, subjective norms dan perceived behavioral control terhadap minat berwirausaha mahasiswa/i Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.
Simanjuntak, Christopher Jeremia (2021) Rencana Pengembangan Bisnis "Pedagang Kecil". Bachelor thesis, Universitas Pelita Harapan.
Simanjuntak, Jason Pande (2021) How Technology Readiness and E- Commerce Impact to Consumer Behavior in Shopping Centre in the Pandemic Covid_19 Era = Bagaimana Kesiapan Teknologi dan E-Commerce Berdampak pada Perilaku Konsumen di Pusat Perbelanjaan Di Era Pandemi Covid_19. Bachelor thesis, Universitas Pelita Harapan.
Siregar, Florentina M. Mahdalena (2021) ANTESEDEN DAN KONSEKUENSI DARI CO CREATION DAN CORPORATE SOCIAL RESPONSIBILITY PADA PELANGGAN TELKOMSEL. Bachelor thesis, Universitas Pelitah Harapan.
Siregar, Regina Emmanuela Arvy (2021) Indonesian Perception and Willingness to Buy Chinese Brands in Smartphones Industry (The Role of Ethnocentrism and Animosity). Bachelor thesis, Universitas Pelita Harapan.
Sjachrani, Nicholas Feliks (2021) Pengaruh Social Media Usage dan Electronic Word of Mouth terhadap Purchase Desicion Involvement Yang di Mediasi oleh Trust pada Blibli. Bachelor thesis, Universitas Pelita Harapan.
Soegihono, Albert (2021) Analisa dampak "Brand image", "Price", "Customer buying decision" terhadap "Customer buying decision" dengan mediasi "Brand trust" studi pada perusahaan asuransi Prudential. Bachelor thesis, Universitas Pelita Harapan.
Soemitro, Valerie (2021) Comparison of conditions for the internationalization of small medium enterprises between Indonesia and Japan. Bachelor thesis, Universitas Pelita Harapan.
Stefanny, Angel (2021) Pengaruh sales promotion dan store atmosphere terhadap impulse buying dengan mediasi hedonic shopping motivation pada Matahari Department Store Supermall Karawaci = The effect of sales promotion and store atmosphere on impulse buying mediated by hedonic shopping motivation at Matahari department store Supermall Karawaci. Bachelor thesis, Universitas Pelita Harapan.
Stefanny, Brigite (2021) Pengaruh pemberdayaan karyawan, kerjasama tim, dan pelatihan karyawan terhadap kepuasan kerja pada karyawan perusahaan retail XYZ = The effect of employee empowerment, teamwork, and employee training on job satisfaction on employees of xyz retail company. Bachelor thesis, Universitas Pelita Harapan.
Stephen, Marcello (2021) Analisis pengaruh e-service quality terhadap customer e-loyalty bisnis e-ticketing dengan customer e-satisfaction sebagai variabel intervening dan website familiarity sebagai variabel moderating (studi pada konsumen traveloka) = Analysis of the e-service quality effect on customer e-loyalty e-ticketing business with customer e-satisfaction as intervening variables and familiarity website as a moderating variables (study on consumers). Bachelor thesis, Universitas Pelita Harapan.
Steven, Steven (2021) Pengaruh trust, satisfaction,value, dan brand image terhadap loyalty pada pelanggan starbucks Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Suciningrum, Maria Gatra Nur (2021) Pengaruh stres kerja, kepuasan kerja, dan komitmen kerja yang memediasi keseimbangan kehidupan kerja dan kualitas kehidupan kerja pada karyawan generasi milenial di PT. KPI. Bachelor thesis, Universitas Pelita Harapan.
Sudirman, Jimmy Rab (2021) Pengaruh web 2.0 strategic support, web 2.0 technology use, absorptive capacity, learning csr terhadap social entrepreneurship. Bachelor thesis, Universitas Pelita Harapan.
Sufian, Mega (2021) Pengaruh Harga, Keamanan dan Promosi terhadap Keputusan pembelian pada toko online Shopee. Bachelor thesis, Universitas Pelita Harapan.
Sugiarto, Boaz Vincent (2021) Dampak servant leadership pada kinerja karyawan UMKM: peran mediasi dari kepercayaan afektif dan kognitif = Impact of Servant Leadership on Employee Performance in MSME: The Mediation Role of Affective and Cognitive Trust. Bachelor thesis, Universitas Pelita Harapan.
Suhartono, Timoteus (2021) Pengaruh pembelajaran organisasi, kepuasan kerja, dan komitmen organisasi terhadap kinerja karyawan pada perusahaan distributor farmasi PT. XYZ di kota Cirebon. Bachelor thesis, Universitas Pelita Harapan.
Sujatno, Brigitta Belda (2021) Rencana pemasaran bisnis SEMAI. Bachelor thesis, Universitas Pelita Harapan.
Sujono, Daniel (2021) Faktor restoran cepat saji yang mempengaruhi kepuasan dan kesetiaan terhadap kepercayaan pelanggan KFC. Bachelor thesis, Universitas Pelita Harapan.
Surjadi, Joanna Clarissa (2021) The Influence of Value Congruity, Consumer-Brand Identification, Customer-Brand Engagement and Affective Brand Commitment towards Brand Loyalty on the Global Brand Spotify. Bachelor thesis, Universitas Pelita Harapan.
Surya, Laurensius Ramadhan (2021) Pengaruh brand popularity, brand awareness, perceived quality, dan brand loyalty terhadap repurchase intention konsumen mobil Hyundai. Bachelor thesis, Universitas Pelita Harapan.
Suryana, Ayoe Felia (2021) The effect of global market strategy and consumer behaviour towards product sales performance at Unilever Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Suryanto, Suryanto (2021) The influence of service quality, customer perceived value, customer satisfaction, towards customer loyalty in Uniqlo Medan. Bachelor thesis, Universitas Pelita Harapan.
Suryanto, Tirza Theresia (2021) Hubungan antara brand love, brand trust, brand respect terhadap brand loyalty serta implikasinya pada brand equity studi pada marketplace Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Susanto, Velda Ivaney (2021) Analisis pengaruh kredibilitas celebrity brand ambassador terhadap brand passion pada pengguna kosmetik wardah di kota Semarang. Bachelor thesis, Universitas Pelita Harapan.
Suwarno, Alvari (2021) The effect of uses and gratifications on customer engagement towards league of legends players microtransaction purchase intention. Bachelor thesis, Universitas Pelita Harapan.
Swenjaya, Winston (2021) The role of consumer ethnocentrism and country of origin affect the purchase intention of Converse shoes = Peranan etnosentrisme konsumen dan negara asal berpengaruh terhadap niat beli sepatu Converse. Bachelor thesis, Universitas Pelita Harapan.
Tadius, Michael Christofer (2021) Analisis Pengaruh Pandemi Coronavirus Disease 2019 Terhadap Short Term Response Pasar Saham Di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Tamara, Sherin Nya (2021) analisis faktor-faktor yang mempengaruhi niat nasabah swasta dalam mengadopsi mobile banking di Indonesia = Analysis on factors affecting private customer's intention in adopting mobile banking in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Tamara, Willeo (2021) The competitive advantage of Waroeng Babeh Restaurant and the barriers that diminish it. Bachelor thesis, Universitas Pelita Harapan.
Tambunan, Chintia Kamelia (2021) Pengaruh roa, roe, der, sales growth dan size firm terhadap nilai perusahaan indeks lq-45 yang terdaftar di Bursa Efek Indonesia periode 2015-2019. Bachelor thesis, Universitas Pelita Harapan.
Tan, Henry Stevan (2021) Pengaruh kualitas layanan terhadap persepsi dan keputusan pembelian online pelanggan Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Tanadi, Willy (2021) Strategi pengembangan bisnis Toko Kalimas (strategic plan). Bachelor thesis, Universitas Pelita Harapan.
Tanaji, Mertavian Pradmaditya (2021) Dampak Dimensi Kualitas Layanan Elektronik OVO Terhadap Loyalitas Pelanggan Di Masa Pandemi Melalui Interaksi Kepuasan Pelanggan = Dampak Dimensi E-Service Quality OVO Terhadap Customer Loyalty Di Masa Pandemi Melalui Interaksi Customer Satisfaction. Bachelor thesis, Universitas Pelita Harapan.
Tandean, Hokky (2021) Analisis pengaruh sales promotion, store atmosphere dan word of mouth terhadap hedonic shopping motivation dan impulse buying pada pelanggan Alfamart kota Tangerang = Analysis of the influence of sales promotion, store atmosphere, and word of mouth on hedonic shopping motivation and impulse buying to Alfamart customers in Tangerang city. Bachelor thesis, Universitas Pelita Harapan.
Tanudjaya, Yucelline (2021) The influence of sleep quality and high-activation moods towards the innovative behaviours of entrepreneurs. Bachelor thesis, Universitas Pelita Harapan.
Tasib, Bill Anderson (2021) Menginvestigasi hubungan norma subjektif, sikap, kontrol perilaku terhadap niat kewirausahaan sosial = Investigating the Relationship between Subjective Norms, Attitude, Behaviour Control towards Social Entrepreneurial Intention. Bachelor thesis, Universitas Pelita Harapan.
Teh, Harianto (2021) Keadilan organisasional, trust, dan komitmen organisasional berpengaruh terhadap organizational citizenship behavior pada karyawan PT. Boga Inti. Bachelor thesis, Universitas Pelita Harapan.
Thalia, Alvina (2021) Pengaruh Social Media Marketing terhadap Brand Loyalty: Efek Mediasi Brand Consciousness, Value Consciousness dan Brand Trust pada Brand Innisfree di Indonesia = The Effect of Social Media Marketing on Brand Loyalty: Mediation Effects of Brand Consciousness, Value Consciousness and Brand Trust on Innisfree Brand in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Therio, Jericko (2021) Pengaruh pemberdayaan, kerjasama tim, dan pelatihan terhadap komitmen organisasi pada karyawan di pendidikan tinggi swasta wilayah Tangerang. Bachelor thesis, Universitas Pelita Harapan.
Thesman, Varren Natalia (2021) Persepsi Siswa tentang Diverse Learning Environment mempengaruhi Entrepreneurial Intention. Bachelor thesis, Universitas Pelita Harapan.
Thomas, Brian (2021) Strategic analysis kedai Kopi Amat. Bachelor thesis, Universitas Pelita Harapan.
Thung, Jesslyn (2021) Membangun loyalitas pelanggan melalui kepuasan pelanggan yang dibentuk dari kualiatas produk,kewajaran harga, DAdan citra merek di KFC Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Tiatira, Deotria Cintya (2021) Pengaruh brand equity terhadap brand trust dimediasi oleh brand reputation dan media sosial sebagai variabel moderasi: studi kasus pada konsumen Mcdonald's di Indonesia. Bachelor thesis, Universitas Pelita harapan.
Tifani, Tifani (2021) Faktor-faktor yang memengaruhi pembelian impulsif konsumen Indomaret di Indonesia = Factors affecting impulse buying of consumers at Indomaret in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Tiffany, Tiffany (2021) Pengaruh theory of reasoned action terhadap minat investor dalam socially responsible investment (SRI) di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Tionata, Natasha Angeline (2021) Pengaruh perceived personalization,consumer brand engagement dan brand attachment terhadap perceived quality dan brand loyalty pada generasi milenial (kasus:produk kecantikan merek Wardah). Bachelor thesis, Universitas Pelita Harapan.
Tjhia, Jason Steven (2021) The influence of brand experience, customer satisfaction, brand love, and brand trust towards brand loyalty: the case study of Netflix in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Tjiptohardojo, Adrian Clarence (2021) Pengaruh market orientation, technology orientation, entrepreneurial orientation, innovation terhadap firm performance pada industri kontraktor di Bali. Bachelor thesis, Universitas Pelita Harapan.
Tohanda, Fesley (2021) Rencana pemasaran bisnis Mebelsoho. Bachelor thesis, Universitas Pelita Harapan.
Tungeran, Cindy Aurellia (2021) Membentuk Transgenerational Potential Kepada Suksesor Di Dalam Industri Gas LPG 3 kg di Makassar. Bachelor thesis, Universitas Pelita Harapan.
Tuuk, Qhezia Qren (2021) The effect of leadership style towards employee performance during 2020 quarantine: A study on banking sector in Bolaang Mongondow. Bachelor thesis, Universitas Pelita Harapan.
Tuwaidan, Elnike Constantine Thessalonica (2021) The influence of glocalization strategy by McDonalds towards Indonesian consumer brand preference. Bachelor thesis, Universitas Pelita Harapan.
Ulianna, Kezia Tania Debora (2021) Pengaruh Customer Engagement Via Mobile App dan Customer Equity terhadap Repurchase Intention Netflix di Indonesia = The Effects of Customer Engagement Via Mobile App and Customer Equity on Netflix's Repurchase Intention in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Utari, Fidelia (2021) The effects of website quality and consumer characteristics toward online impulsive buying behaviour on Tokopedia website. Bachelor thesis, Universitas Pelita Harapan.
Valencia, Nathania (2021) Pengaruh kurikulum kewirausahaan dengan model pengajaran pada pengembangan berkelanjutan pola pikir kewirausahaan mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.
Valencia, Sylvia (2021) THE EFFECTS OF BRAND LOYALTY, BRAND IMAGE & BRAND REPUTATION ON UNIVERSITAS PELITA HARAPAN LIPPO VILLAGE STUDENTS’ CONSUMER PURCHASE BEHAVIOR OF H&M PRODUCTS. Bachelor thesis, Universitas Pelita Harapan.
Valencia, Valencia (2021) The impact of value perceptions on purchase intention towards local and global makeup brand in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Valensia, Valensia (2021) Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Produk, dan Atmosfer Restoran Terhadap Keputusan Pembelian dan Kepuasan Konsumen McDonalds Lippo Karawaci. Bachelor thesis, Universities Pelita Harapan.
Veren, Veren (2021) Analisis pengaruh citra merek, harga, kepercayaan, dan kemudahan bertransaksi terhadap keputusan pembelian konsumen pada Shoppe di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Victoria, Nadya Christabella (2021) Pengaruh Harga, Keamanan dan Promosi terhadap Keputusan Pembelian Toko Online Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
Vincent, Fellicia (2021) Pengaruh customer experience, customer satisfaction, dan customer loyalty terhadap brand power dan brand performance hotel internasional bintang 4-5 di Indonesia berdasarkan perspektif konsumen. Bachelor thesis, Universitas Pelita Harapan.
Viona, Elizabeth (2021) Factors Affecting Business Model Innovation in TT Startup. Bachelor thesis, Universitas Pelita Harapan.
Walia, Millie (2021) The impact of perceived brand globalness through perceived brand quality, brand prestige and country of origin on purchase intention of apple’s iphone in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Wianadewi, Windi Rissavitri (2021) Analisis Pengaruh Struktur Modal Terhadap Kinerja Keuangan Perusahaan Yang Terdaftar di Indeks LQ45 Bursa Efek Indonesia Periode 2015 - 2019. Bachelor thesis, Universitas Pelita Harapan.
Wibowo, Evanny Silviana I W (2021) Pengaruh gaya kepemimpinan servant leadership terhadap kinerja karyawan di PT Bank XYZ Tbk Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Widianto, Matthew Albert (2021) PENGARUH E-SERVICE QUALITY, E-TRUST, DAN E-CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS KONSUMEN TOKOPEDIA GENERASI Z DI AREA JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.
Widjaja, Alvin Harwin (2021) The effects of firm created social media communication, user generated social media communication and brand passion towards purchase intention for the brand Starbucks. Bachelor thesis, Universitas Pelita Harapan.
Wielung, Chales (2021) Persepsi Karyawan terhadap Kepemimpinan Pemberdayaan dan Kewirausahaan Perusahaan: Peran Elaborasi Informasi dan Dinamisme Lingkungan. Bachelor thesis, Universitas Pelita Harapan.
Wihardja, Brenda Fishicella (2021) Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Pada Pengguna Smartphone SAMSUNG. Bachelor thesis, Universitas Pelita Harapan.
Wiharjo, Shierley Oktaviani (2021) Perencanaan pemasaran usaha Kiyora Florist. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Angelica (2021) Performa konsumen dan merek: Peran motif berorientasi, hubungan komunitas, dan identifikasi komunitas dalam Nike = Consumers' and brand performance: The role of oriented motives, community relationships, and community identification in Nike. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Benediktus Richie (2021) Pengaruh brand signature, brand awareness, brand attitude, brand reputation pada kinerja industri hotel. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Calista (2021) Effectiveness of entrepreneurship education through online learning in University X = Efektivitas pendidikan kewirausahaan melalui pembelajran online di universitas X. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, David Fernando Ricky (2021) Pengaruh inovasi manajemen dan inovasi teknologi terhadap kinerja organisasi dengan praktik sustainability sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Djonathan (2021) Quality of electronic logistic services dan purchase intention dalam e-commerce retail = Peran katalis shopping satisfaction, payment option, gender dan return experience pada konsumen Bukalapak. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Henry (2021) Transformasi digital online store Eiger terhadap niat pembelian ulang melalui kepuasan konsumen di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Ivana Arni (2021) Pengaruh servant leadership terhadap employee creativity dengan servant attitude sebagai variabel mediasi dan intrinsic motivation sebagai variabel moderasi = The Effect of Servant Leadership on Employees Creativity with Servant Attitude as a Mediation Variable and Intrinsic Motivation as a Moderating Variable. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Juan Stanley (2021) Pengaruh motivasi intrinsik, ekstrinsik, kompleks, status pekerjaan, dan startup capital terhadap minat menjadi social entrepreneur (studi pada social entrepreneur di Jakarta). Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Kelvin Leonardo (2021) Pengaruh motivasi membeli, keunggulan produk, kepercayaan merek, dan kesadaran merek terhadap minat beli asuransi jiwa pada generasi z. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Sherina (2021) Faktor - Faktor yang mempengaruhi Customer Loyalty Online Food Delivery Platform GoFood pada Generasi Milenial di Area Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
Wijaya, Vincentius Michael (2021) Hubungan Kualitas Produk, Kesadaran Merk, Dan Harga Dengan Kepuasan Pelanggan Starbucks = Relationship of product quality, brand awareness and price with Starbucks customer satisfaction. Bachelor thesis, Universitas Pelita Harapan.
Winata, Andrew (2021) Pengaruh perceived service quality dan customer trust terhadap customer loyalty dan customer satisfaction sebagai mediasi di RS Siloam. Bachelor thesis, Universitas Pelita Harapan.
Wiradharma, Juankalia (2021) The effect of brand image and motivation on Louis Vuitton purchase intention with country-of-origin image as intervening variable. Bachelor thesis, Universitas Pelita Harapan.
Wiria, Timothy (2021) Pengaruh corporate governance terhadap penyesuaian struktur modal perusahaan di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Wirjadinata, Priscillia (2021) Analisis pengaruh marketing mix dan word of mouth terhadap brand image dan purchase decision melalui grab food di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Wiryadi, Anthonio Louis (2021) Pengaruh asosiasi atribut merek terhadap niat untuk membeli ekstensi merek dengan perceived fit sebagai moderasi dan hubungan merek konsumen yang emosional sebagai mediasi. Bachelor thesis, Universitas Pelita Harapan.
Wowiling, Jennifer Vania (2021) Menganalisa kekuatan kualitas pelayanan serta kepuasan pelanggan sebagai faktor-faktor yang mempengaruhi retensi dan loyalitas pelanggan di Restoran Dabu Dabu Lemong Manado = Investigating the strength of service quality, and customer satisfaction as factors affecting customer retention and loyalty at Dabu Dabu Lemong Restaurant Manado. Bachelor thesis, Universitas Pelita Harapan.
Yaputra, Mirelle (2021) Faktor yang mempengaruhi minat kewirausahaan pada mahasiswa/i Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.
Yeremia, Nico (2021) Pengaruh e-service quality dan customer satisfaction terhadap customer behaviour pada aplikasi grabfood pada masa pandemi covid-19 = The Effect of E-Service Quality and Customer Satisfaction on Customer Behaviour in Grabfood Applications during the Covid-19 Pandemic. Bachelor thesis, Universitas Pelita Harapan.
Yuliani, Azlia (2021) The influence of website quality, trust and promotion on customer satisfaction Shopee Indonesia. Bachelor thesis, Universitas Pelita Harapan.
ansari, alvin (2021) Rencana pengembangan bisnis “nagihvans”. Bachelor thesis, Universitas Pelita Harapan.