Adianto, Kezia Gabriellia (2024) Keunggulan kompetitif bisnis keluarga dalam bidang manufaktur pagar brc: PD Utama Jaya. Bachelor thesis, Universitas Pelita Harapan.

Adiwira, Felicia Angeline (2024) Pengaruh pembelajaran kewirausahaan, pola pikir, dan kreativitas terhadap niat berwirausaha: yang dimediasi oleh efikasi diri pada mahasiswa Binus Alam Sutera = The influence of entrepreneurial learning, mindset, and creativity on entrepreneurial intentions: mediated by self-efficacy in Binus Alam Sutera students. Bachelor thesis, Universitas Pelita Harapan.

Adriana, Giselle (2024) The role of consumer ethnocentrism on purchase intention towards foreign products: Indonesian consumers with Korean skincare products = Peran etnosentrisme konsumen terhadap niat beli terhadap produk asing konsumen Indonesia dengan produk perawatan kulit asal Korea. Bachelor thesis, Universitas Pelita Harapan.

Afia, Avi Nurul (2024) Pengaruh perceived behavioral control, hedonic value, dan utilitarian value pada purchase intention melalui emotional pleasure yang dimoderasi oleh flow experience pada brand skincare Skintific. Bachelor thesis, Universitas Pelita Harapan.

Airine, Airine (2024) Strategi integrasi iklan sosial media, faktor individu, dan citra merek terhadap niat pembelian kembali produk Focallure = Strategy for integrating social media advertising, individual factors, and brand image on the intention to repurchase Focallure products. Bachelor thesis, Universitas Pelita Harapan.

Amanda, Keisha (2024) Pengaruh innovation conviction, innovation mindset, dan innovation creed terhadap performance of women entrepreneur di Jabodetabek dengan moderasi entrepreneurial education dan proactive personality = The effect of innovation conviction, innovation mindset, and innovation creed on the performance of women entrepreneurs in Jabodetabek with entrepreneurship education and proactive personality as moderation. Bachelor thesis, Universitas Pelita Harapan.

Anam, M. Aska Maulana Syafi'il (2024) Impact empowering leadership, work group cohesiveness, individual learning orientation to individual innovative behaviour (studi pada karyawan PT XYZ). Bachelor thesis, Universitas Pelita Harapan.

Andika, Fabio (2024) Keunggulan kompetitif bisnis keluarga dalam bidang jasa perjalanan wisata PT. Salamah Sejahtera. Bachelor thesis, Universitas Pelita Harapan.

Anfaro, Reyhan Dimas (2024) Pengaruh entrepreneurship education, financial support, dan market availability terhadap entrepreneurial intention dengan entreprenurial attitude sebagai variabel mediasi pada mahasiswa di Jawa Timur = The influence of entrepreneurship education, financial support, and market availability on entrepreneurial intention with entreprenurial attitude as a mediation variable in students in East Java. Bachelor thesis, Universitas Pelita Harapan.

Angela, Elika (2024) Integrasi brand trust, customer satisfaction, customer brand identification, dan affective commitment terhadap customer behavioral intention loyalty : Tomoro Coffee di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Angelica, Patricia (2024) Linking of brand experience, brand personality and brand reputation on customer satisfaction and brand performance and loyalty of Sariayu Martha Tilaar. Bachelor thesis, Universitas Pelita Harapan.

Angelita, Evelyn (2024) Pengaruh entrepreneurial intention, entrepreneurial commitment, family support, terhadap entrepreneurial behavior kepada mahasiswa di kota Bandung = The influence of entrepreneurial intention, entrepreneurial commitment, family support, on entrepreneurial behavior to students in Bandung. Bachelor thesis, Universitas Pelita Harapan.

Anterisno, Selviana (2024) Pengaruh persepsi lingkungan terhadap intensi mahasiswa di Tangerang untuk kembali ke kampung halaman dan memulai bisnis. Bachelor thesis, Universitas Pelita Harapan.

Aswinton, Felicia (2024) The impact of social media influencer's marketing on purchase intention: A study of the Mykonos brand. Bachelor thesis, Universitas Pelita Harapan.

Audrey, Oliver Reginaldcia (2024) Persepsi karyawan terhadap information and communication technology (ICT) dalam kehidupan kerja, burnout yang dirasakan, job satisfaction, dan peran work-family balance = Employee perceptions of information and communication technology (ICT) in work life, perceived burnout, job satisfaction, and role of work-family balance. Bachelor thesis, Universitas Pelita Harapan.

Beatrice, Jessica (2024) Analisis pengaruh influencer experience, trustworthiness, attractiveness, dan content usefulness terhadap purchase behaviour dengan dimoderasi oleh kongruensi influencer-follower congruence pada pengguna skincare Somethinc di Kota Tangerang = Analysis of the influence of influencer experience, trustworthiness, attractiveness and content usefulness on purchase behavior moderation by influencer-follower congruence on Somethinc Skincare users in Tangerang City. Bachelor thesis, Universitas Pelita Harapan.

Belinda, Devana (2024) Inovasi sosial digital businesswomen: Keterkaitan gender, kewirausahaan, inovasi sosial, dan sistem informasi pada UMKM di Kota Tangerang = Digital businesswomen social innovation: linking gender, entrepreneurship, social innovation and information systems. Bachelor thesis, Universitas Pelita Harapan.

Belmont, Lloyd (2024) Pengaruh deliberate innovation practice terhadap innovation performance dengan variabel mediasi entrepreneurial passion dan perceived innovation importance sebagai variabel moderasi pada perusahaan sektor teknologi, telekomunikasi, dan informasi di Jakarta = The effect of deliberate innovation practice on innovation performance with mediating variables of entrepreneurial passion and perceived innovation importance as moderating variables in technology, telecommunication, and information sector companies in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Berto, Andre (2024) Economic uncertainty on bank stability in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Bryantoro, Forlante (2024) Pengaruh strategic entrepreneurship terhadap employee recruitment dan retention di umkm Tangerang = The influence of strategic entrepreneurship on employee recruitment and retention in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Budiyanto, Thomas Nico (2024) Pengaruh keterampilan usaha, orientasi pasar, orientasi penjualan, dan jaringan usaha terhadap kinerja umkm dimediasi kompetensi kewirausahaan (studi kasus di umkm batik laweyan Surakarta). Bachelor thesis, Universitas Pelita Harapan.

Budiyono, Muhammad Febrizky Akbar (2024) Analisis strategi marketing mix dalam keputusan pembelian produk susu segar merek lokal di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Candra, Gebby (2024) Analisis pengaruh customer review dan influencer endorsement terhadap purchase intention produk Skintific. Bachelor thesis, Universitas Pelita Harapan.

Carolline, Carolline (2024) Entrepreneurial behavior pelaku UMKM wanita generasi milenial bidang kuliner terhadap inovasi social commerce di Tangerang pada era digital. Bachelor thesis, Universitas Pelita Harapan.

Cendana, Tiffany (2024) Exploring food sharing behavior: motivation, satisfaction, and behavioral intentions among generation z and millennials in the food and service industry, specifically fine dining. Bachelor thesis, Universitas Pelita Harapan.

Chaiyadi, James (2024) Pengaruh inovasi, kreativitas, kepemimpinan terhadap strategi pengembangan bisnis umkm di bidang kuliner = The influence of innovation, creativity, leadership on msme business development strategies in the culinary field. Bachelor thesis, Universitas Pelita Harapan.

Chandra, Jennifer Annabel (2024) Analisis pengaruh succession willingnes, successor knowledge terhadap sustainable inovation dalam family business dengan moderasi leader approval (Studi empiris kepada mahasiswa Kota Tangerang yang memiliki family business) = Analysis of the influence of succession willingness, successor knowledge on sustainable innovation in family businesses with leader approval as a moderator (empirical study of students in Tangerang City who own family businesses). Bachelor thesis, Universitas Pelita Harapan.

Chandra, Silvia (2024) Analisis pengaruh pendidikan kewirausahaan terhadap kesiapan kewirausahaan siswa SMK negeri 1 Ambon yang dimediasi oleh pola pikir dan pengetahuan kewirausahaan = Analysis of the effect of entrepreneurship education on entrepreneurial readiness of public high school students 1 Ambon mediated by mindset and entrepreneurial knowledge. Bachelor thesis, Universitas Pelita Harapan.

Chandradinata, Benediktus Bryan (2024) Pengaruh functional value, emotional value dan social value terhadap purchase intention dengan player satisfaction sebagai intervening = The influence of functional value, emotional value, and social value on purchase intention with player satisfaction as an intervening. Bachelor thesis, Universitas Pelita Harapan.

Charlest, Virennashya (2024) Pengaruh rasa takut gagal terhadap kesenjangan sikap-niat-perilaku dalam kewirausahaan pada mahasiswa di Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Chen, Gabriel Alexander (2024) The impact of financial speculations on return volatility of futures contracts. Bachelor thesis, Universitas Pelita Harapan.

Christabelle, Nadine (2024) Determinants that influence the continuous usage intention of the SOCO app by Sociolla. Bachelor thesis, Universitas Pelita Harapan.

Chua, Jacky (2024) Analisis pengaruh diversed learning environment terhadap entrepreneurial intentions dengan mediasi personal attitude towards entrepreneurship, subjective norms, dan perceived behavioral control mahasiswa Universitas Pelita Harapan = Analysis of the influence of diverse learning environments on entrepreneurial intentions which are mediated by personal attitudes towards entrepreneurship, subjective norms, and perceptions of behavioral control of Pelita Harapan University students. Bachelor thesis, Universitas Pelita Harapan.

Cristiawan, Dodi (2024) Pengaruh orientasi kewirausahaan terhadap kinerja sosial dan kinerja keuangan pada pelaku usaha makanan mikro kecil di wilayah Jakarta Barat dimediasi inovasi terbuka = The influence of entrepreneurial orientation on social and financial performance of micro and small food businesses in West Jakarta mediated by open innovation. Bachelor thesis, Universitas Pelita Harapan.

Culver, Vincent Valentino (2024) Analisa pengaruh dari kualitas produk, harga, promosi, serta citra merek terhadap niat beli di Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Darren, Darren (2024) Analisis pengaruh faktor-faktor terhadap customer loyalty mobile banking BCA = Analysis of the influence of factors on customer loyalty of BCA mobile banking useres. Bachelor thesis, Universitas Pelita Harapan.

Deven, Grady (2024) Pengaruh pemasaran mulut ke mulut di era digital terhadap pemilihan merek Apple: Studi di kalangan mahasiswa Indonesia = The influence of digital era word-of-mouth marketing on Apple brand selection: a study among Indonesian university students. Bachelor thesis, Universitas Pelita Harapan.

Dhinata, Brian (2024) Analisis pengaruh brand awareness, perceived quality, brand association, dan brand loyalty terhadap purchase intention: studi tentang Indomaret di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Donarto, Cavin (2024) Pengaruh entrepreneurship education, entrepreneurial self-efficacy, need for achievement, dan entrepreneurial intention di kalangan mahasiswa universitas di wilayah Medan = The influence of entrepreneurship education, entrepreneurial self-efficacy, need for achievement and entrepreneurial intention among university students in the Medan area. Bachelor thesis, Universitas Pelita Harapan.

Efendy, Michael (2024) Pengaruh social media marketing activity terhadap keputusan pembelian dimediasi oleh brand image dan brand trust pada produk Pink Rabbit Softlens. Bachelor thesis, Universitas Pelita Harapan.

Effendie, Attarus Ramdhan (2024) Pengembangan model employee performance berdasarkan transactional leadership style, employee competence, dan job satisfaction. Bachelor thesis, Universitas Pelita Harapan.

Federico, Federico (2024) Green entrepreneurship orientation and green innovation: the mediation influence of supply chain learning in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Fedora, Clara Bella (2024) Pengaruh kreativitas, inovasi produk, dan pengambilan risiko terhadap kinerja umkm di Kota Tangerang = The influence of creativity, product innovation and risk-taking on the performance of msmes in Tangerang City. Bachelor thesis, Universitas Pelita Harapan.

Fedora, Justin (2024) Pengaruh enviromental knowledge, word of mouth, green marketing dan enviromental care attitudes terhadap intention to purchase green product (studi empiris pada mobil listrik) = The influence of environmental knowledge, word of mouth, green marketing and environmental care attitudes on intention to purchase green product (empirical study on electric cars). Bachelor thesis, Universitas Pelita Harapan.

Felix, Melvandy (2024) Pengaruh entrepreneurship education terhadap entrepreneurial attitudes dan entrepreneurial intentions dengan gender sebagai variabel moderasi = The influence of entrepreneurship education on entrepreneurial attitudes and entrepreneurial intentions with gender as a moderation variable. Bachelor thesis, Universitas Pelita Harapan.

Fernandez, Devin (2024) Pengaruh social entrepreneurship terhadap sustainable economic growth dan value creation dengan innovation sebagai mediasi pada bidang industri properti di Kota Batam. Bachelor thesis, Universitas Pelita Harapan.

Fernando, Fernando (2024) Faktor yang memengaruhi attitude, social norms, perceived behavioral control, dan proactive personality terhadap entrepreneurial intention mahasiswa/i jurusan manajemen di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Ferrer, Vincensius (2024) Menyelidiki niat perilaku gamer untuk bermain PUBG: wawasan dari playful consumption yang menyenangkan = Investigating gamers' behavioral intentions to play PUBG: insights from enjoyable playful consumption. Bachelor thesis, Universitas Pelita Harapan.

Frederica, Patricia Aurelia (2024) Oppositional loyalty through the impact of consumer-brand identification in service-oriented businesses, a focus on the wellness industry, premium traditional massage and reflexology businesses in Greater Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Gabriella, Christine (2024) Studi mengenai pengaruh faktor-faktor adopsi teknologi dalam mencari informasi yang dilakukan oleh umkm wanita di Jakarta dan Tangerang = Study regarding the influence of technology adoption factors in information searching by women msmes in Jakarta and Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Gabriello, Axel Nathan (2024) Pengaruh hiburan, interaktivitas, tren, kustomisasi, dan ewom terhadap kesediaan konsumen dalam membayar harga premium untuk smartphone Samsung: Pengaruh mediasi kesadaran, citra, dan loyalitas merek melalui media sosial Instagram = The impact of entertainment, interactivity, trendiness, customization, and ewom on consumer’s willingness to pay a premium price for Samsung smartphones : mediating effects of brand awareness, image, and loyalty through Instagram. Bachelor thesis, Universitas Pelita Harapan.

Gianda, Givanya Alyaa Alifia (2024) The effect of influencer interactivity and authenticity on followers' trust, emotional attachment, and loyalty: case study of Hanum Mega in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Grizelle, Grizelle (2024) Keunggulan kompetitif bisnis keluarga dalam bidang pariwisata PT. Perisai Wisata Utama. Bachelor thesis, Universitas Pelita Harapan.

Gunawan, Bryan Loventius (2024) Pengaruh perbedaan kepribadian terhadap keputusan investasi = The influence of personality differences and investment decisions. Bachelor thesis, Universitas Pelita Harapan.

Gunawan, Jason (2024) Memperkuat brand loyalty melalui brand experience: peran brand love dan brand trust sebagai mediasi pada pengguna skintific = Strengthening brand loyalty through brand experience: the role of brand love and brand trust as mediation. Bachelor thesis, Universitas Pelita Harapan.

Gunawan, Sean Michael (2024) The role of intellectual capital structure in the diversification of the Indonesian banking sector from 2011-2022. Bachelor thesis, Universitas Pelita Harapan.

Halim, Winston Alexander (2024) E-commerce and AI adoption rates by SMEs and its effect on their marketing performance. Bachelor thesis, Universitas Pelita Harapan.

Hamjaya, Caroline (2024) Pengaruh pendidikan kewirausahaan, kreativitas dan pola pikir kewirausahaan terhadap minat berwirausaha yang dimediasi oleh efikasi diri pada mahasiswa di Kota Makassar = The influence of entrepreneurship education, creativity, and entrepreneurial mindset on entrepreneurial interest mediated by self-efficacy in students in Makassar City. Bachelor thesis, Universitas Pelita Harapan.

Hanson, Dave (2024) Analisis pengaruh information quality, social psychological distance, sense of power dan trust terhadap purchase intention pada e-commerce Shopee = Analysis of the influence of information quality, social psychological distance, sense of power and trust on purchase intention on Shopee e-commerce (Samsung smartphone case study). Bachelor thesis, Universitas Pelita Harapan.

Hanson, Maureen (2024) The effect of social media marketing with entertainment, customization, interaction, e-wom, and trendiness, brand ambassador with visibility, credibility, attraction, and power towards dior beauty's brand image on instagram. Bachelor thesis, Universitas Pelita Harapan.

Hendra, Hendra (2024) Analisis kesadaran kemampuan diri, sumber daya kewirausahaan, jaringan kewirausahaan, dan efikasi diri kewirausahaan terhadap intensi kewirausahaan mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

Hensen, Megumi Callista (2024) Pengaruh pendidikan kewirausahaan terhadap kreativitas kewirausahaan melalui mediasi inspirasi kewirausahaan pada mahasiswa di kota Jambi. Bachelor thesis, Universitas Pelita Harapan.

Heriyanto, Valenscky (2024) Efek moderasi social environment pada pengaruh personality, dan self efficacy terhadap entrepreneurial intention mahasiswa perguruan tinggi swasta di Kota Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Hsu, Morris Monthera (2024) Pengaruh penerapan praktik inovasi untuk meningkatkan kinerja usaha dan keberlangsungan usaha mikro, kecil dan menengah dalam persaingan pasar yang didukung oleh pihak eksternal = The effect of implementing innovation practices to improve business performance and sustainability of micro small and medium enterprises in market competition supported by external parties. Bachelor thesis, Universitas Pelita Harapan.

Hutagalung, Dionicius Ebenhaezer (2024) Pengaruh performance expectancy dan perceived usefulness terhadap digital entrepreneurship dengan dimoderasi oleh effort expectancy : studi pengaruh ChatGPT terhadap wirausaha muda di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Indarto, Leonardo Garcia (2024) Peran moderasi komponen sikap dalam ketimpangan gender, pendidikan e-commerce terhadap wirausaha digital pada mahasiswa UPH. Bachelor thesis, Universitas Pelita Harapan.

Irawan, Silvio Keandre (2024) Dampak entrepreneurial education terhadap entrepreneurial preparation mahasiswa di Jabodetabek: peran mediasi entrepreneurial mindset dan entrepreneurial knowledge = The impact of entrepreneurial education on entrepreneurial preparation of Jabodetabek students: the mediation role of entrepreneurial mindset and entrepreneurial knowledge. Bachelor thesis, Universitas Pelita Harapan.

Januardo, Tommy (2024) Dampak celebrity enorsement terhadap repurchase intention konsumen pada produk Yellow Fit Kitchen di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Japen, Kheisa (2024) Pengaruh brand reputation, brand experience, dan brand competence terhadap trust in a brand (studi kasus pada pengguna produk Iphone di Indonesia) = The effect of brand reputation, brand experience, and brand competence on trust in a brand (case study on Iphone product users in Indonesia). Bachelor thesis, Universitas Pelita Harapan.

Jayanegara, Billy Andreas (2024) Keunggulan kompetitif bisnis keluarga dalam bidang percetakan: CV Sun Jaya Printing. Bachelor thesis, Universitas Pelita Harapan.

Jefri, Jefri (2024) Pengaruh micro influencer terhadap niat beli produk nalure. Bachelor thesis, Universitas Pelita Harapan.

Jehian, Levin (2024) Pengaruh perbandingan sosial, materialisme, dan afek negatif terhadap pembelian impulsif dengan moderasi kepercayaan diri pada konsumen e-commerce di Jakarta = The influence of social comparison, materialism, and negative affect on impulsive buying with confidence as a moderating variable among e-commerce consumers in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Johnatan, Johnatan (2024) Pengaruh nilai-nilai organisasi terhadap praktik bisnis berkelanjutan di Indonesia = The influence of organizational values on sustainable business practices in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Jonathan, Joshua (2024) Menyelidiki motivasi gamer dalam bermain mobile legends: tinjauan insightful dari keseruan bermain di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Junilia, Anastasia (2024) Pengaruh perceived creativity disposition terhadap entrepreneurship intention dengan attitude towards entrepreneurship sebagai variabel mediasi dan perception of school support sebagai variabel moderasi = The influence of perceived creativity disposition on entrepreneurship intentionwith attitude towards entrepreneurship as a mediating variable and perception of school support as a moderating variable. Bachelor thesis, Universitas Pelita Harapan.

Justin, Vittorio (2024) Analisa pengaruh service quality, store atmosphere, price fairness terhadap satisfaction & loyalty (studi pada arabica PIK) = Analysis of the effect of service quality, store atmosphere, price fairness on satisfaction & loyalty (study on arabica PIK). Bachelor thesis, Universitas Pelita Harapan.

Kambey, Jeheskiel Nathaniel (2024) Pengaruh entrepreneurial bricolage dan entrepreneurial performance terhadap usaha start up di daerah Jabodetabek: peran mediasi business model innovation dan moderasi market orientation = The influence of entrepreneurial bricolage and entrepreneurial performance on startups in the Jabodetabek area: the mediating role of business model innovation and the moderating role of market orientation. Bachelor thesis, Universitas Pelita Harapan.

Karami, Muhammad Ghazian (2024) Exploring the effects of player behaviour and social influence on purchase intention of Genshin Impact in-game items in the Jabodetabek area. Bachelor thesis, Universitas Pelita Harapan.

Kaunang, Alexander (2024) Pengaruh literasi ekonomi, pendidikan ekonomi keluarga, dan lingkungan sosial terhadap minat berwirausaha mahasiswa Fakultas Pertanian Universitas Sam Ratulangi, Manado = The influence of economic literacy, family economic education and social environment on students' interest in entrepreneurship, Faculty of Agriculture, Sam Ratulangi University, Manado. Bachelor thesis, Universitas Pelita Harapan.

Kelly, Laurensia (2024) Sinergi advertising informativeness dan advertising persuasiveness terhadap kesadaran merek dan keputusan pembelian pada produk sanitary Toto. Bachelor thesis, Universitas Pelita Harapan.

Kenley, Nathaniel (2024) Analisis pengaruh implementasi artificial intelligence terhadap niat beli konsumen Tokopedia di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Kim, Hyun Joo (2024) The influence of country of origin and brand image on purchase intention of samsung smartphone with perceived quality as mediating variable. Bachelor thesis, Universitas Pelita Harapan.

Kim, Min Sung (2024) Antecedents of social media marketing, brand awareness and brand image as driver of repurchase intention in brand FILA. Bachelor thesis, Universitas Pelita Harapan.

Kimura, Jacqueline Annabelle Michiko (2024) Navigating the transition: green supply chain management and green innovation as drivers of sustainable firm performance in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Kumar, Adi Candra (2024) Analisis pengaruh university environment, entrepreneurial skills, subjective norm, perceived behavioral control, dan personal attitudes terhadap entrepreneurial intention mahasiswa Universitas Pelita Harapan = Analysis of the influence of university environment, entrepreneurial skills, subjective norm, perceived behavioral control, and personal attitudes on entrepreneurial intention among students of Pelita Harapan University. Bachelor thesis, Universitas Pelita Harapan.

Kurniawan, Andre (2024) Hubungan antara literasi keuangan dengan penggunaan pembayaran digital, pinjaman uang online, dan produk keuangan digital. Bachelor thesis, Universitas Pelita Harapan.

Kusuma, Dikki (2024) Pengaruh pengetahuan kewirausahaan dan motivasi terhadap intensi kewirausahaan dengan inovasi teknologi sebagai variabel moderasi pada mahasiswa Univeristas Pelita Harapan = The influence of entrepreneurial knowledge and motivation on entrepreneurial intention with technological innovation as a moderating variable on students of Pelita Harapan University. Bachelor thesis, Universitas Pelita Harapan.

Kusuma, Jhonatan Leonard (2024) Analisis faktor pendukung minat berwirausaha yang dimediasi oleh keberanian mengambil resiko pada mahasiswa gen z di Tangerang = Analysis of supporting factors of entrepreneurial interest mediated by the courage to take risk in gen z students in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Kwan, Geovani Filbert (2024) Peran faktor entrepreneurial education dan theory of planned behavior terhadap digital entrepreneurial intention pada mahasiswa manajemen di Banten = The role of entrepreneurial education factors and theory of planned behavior on digital entrepreneurial intention in management students in Banten. Bachelor thesis, Universitas Pelita Harapan.

Lai, Vicky (2024) Impacts of international trade and urbanization on economic growth, employment, and productivity: regional perspective of Asean. Bachelor thesis, Universitas Pelita Harapan.

Lambey, Jessica Meilannie (2024) Antecedent of global expansion for Indonesian beauty brands related to repurchase intention: addressing price sensitivity, brand credibility, and innovation = Anteseden ekspansi global merek kecantikan Indonesia terkait minat beli ulang: mengatasi sensitivitas harga, kredibilitas merek, dan inovasi. Bachelor thesis, Universitas Pelita Harapan.

Lanase, Jason Aliandro (2024) Membangun kredibilitas merek: peran keterlibatan, identifikasi, reputasi, dan keterikatan pada brand Mitsubishi Motors di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Laynardi, Erianto Imannuel (2024) Pengaruh family economic education dan peer groups terhadap entrepreneurial intention dengan mediasi economic literacy pada mahasiswa Universitas Pelita Harapan (kampus Karawaci). Bachelor thesis, Universitas Pelita Harapan.

Leman, Bryan Althaf (2024) Pengaruh social media advertising content dan sales promotion content terhadap behavioral intention melalui brand image. Bachelor thesis, Universitas Pelita Harapan.

Levina, Felicia Maya (2024) Analisis faktor-faktor yang mempengaruhi terbentuknya entrepreneurial self-efficacy = Analysis of factors that influence the formation of entrepreneurial self-efficacy. Bachelor thesis, Universitas Pelita Harapan.

Lie, Steven (2024) Faktor self-efficacy, personality, dan family environment dalam entrepreneur education sebagai pengaruh entrepreneurial intention mahasiswa di Tangerang = Self-efficacy, personality, and family environment factors in entrepreneur education as the influence of students' entrepreneurial intention in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Lie, Winnie (2024) Linking brand reputation, brand engagement, brand equity, and brand experience on brand performance and brand loyalty of Innisfree. Bachelor thesis, Universitas Pelita Harapan.

Liem, Jason Vincentxius (2024) Pengaruh pendidikan kewirusahaan terhadap niat kewirausahaan di antara mahasiswa: perceived feasibility dan perceived desirability sebagai mediasi = Perceived feasiblity dan perceived desirability sebagai mediasi. Bachelor thesis, Universitas Pelita Harapan.

Limowa, Mirelle Valentine (2024) Peran kualitas informasi, kuantitas informasi, kredibilitas informasi, kebutuhan informasi dan sikap terhadap informasi terhadap niat pembelian online: kegunaan informasi dan adopsi informasi sebagai variabel mediasi = The role of information quality, information quantity, information credibility, information needs, and attitudes towards information on online purchase intentions: information usefullness and information adoption as mediating variables. Bachelor thesis, Universitas Pelita Harapan.

Liu, Jiu Chian (2024) Antecedent dari entrepreneurial behaviour pada Mahasiswa di Jakarta Barat dengan entrepreneurial intention sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.

Loraine, Jacelyn Zerlina (2024) Role of consumer ethnocentrism on generation z purchase intention toward Chinese home appliances products in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Lumban Gaol, Lovenly Riahta (2024) Analisis pengaruh pendidikan kewirausahaan terhadap persiapan kewirausahaan mahasiswa S1 di Medan yang dimediasi oleh pola pikir dan pengetahuan kewirausahaan. Bachelor thesis, Universitas Pelita Harapan.

Lutan, Stefany (2024) Faktor-faktor yang berpengaruh terhadap kinerja pelanggan (Studi kasus Tokopedia.com). Bachelor thesis, Universitas Pelita Harapan.

Makatipu, Alvylia Janeva Calista (2024) The influence of country-of-origins (Japan) on consumer’s purchase intention towards fashion brands: a case study of uniqlo among gen-z in Jabodetabek = Pengaruh asal negara (Jepang) terhadap niat pembelian konsumen terhadap merek fashion: studi kasus Uniqlo di kalangan gen-z di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Manurung, John William (2024) Pengaruh economically dependent solo self-employed dan necessity self-employment terhadap work engagement dengan variabel instrinsic job resources sebagai mediasi pada umkm. Diploma thesis, Universitas Pelita Harapan.

Marcos, Angeline (2024) The synergistic impact of e-commerce and business digitalization on operational efficiency and non-financial business performance. Bachelor thesis, Universitas Pelita Harapan.

Marlent, Jocelyne Vianca (2024) The impact of market competition on firm performance: evidence from Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Maturbongs, Gibran (2024) Pengaruh pengetahuan kewirausahaan, orientasi kewirausahaan, dan inovasi terhadap keberhasilan usaha mahasiswa di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Maximmo, Brandon (2024) Faktor- faktor yang memperngaruhi brand loyalty yang dimediasi oleh customer satisfaction pada skincare Innisfree = Factors that affect brand loyalty mediated by customer satisfaction on Innisfree skincare. Bachelor thesis, Universitas Pelita Harapan.

Monaaq, Andreas (2024) Pengaruh interaksi dan hiburan dalam pemasaran media sosial terhadap niat pembelian ulang melalui mediasi kepercayaan dan nilai yang dirasakan pada layanan Gojek Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Mote, Damian Petrus (2024) Peran lingkungan keluarga dalam mengembangkan niat kewirausahaan mahasiswa di Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

Muljadi, Dennise Prisca (2024) Linking service innovation capability, dynamic marketing capability and brand communication capability on brand loyalty of international hotels in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Nathan, Joshua Bryan (2024) Pengaruh perceived usefulness, kemudahan dalam penggunaan, perceived enjoyment, kebutuhan sosial dan kepuasan terhadap intensi pengusaha di Jabodetabek untuk terus menggunakan aplikasi Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Nathania, Livia (2024) Keunggulan kompetitif pada bisnis keluarga dalam bisnis logistik: PT.DLJL = Competitive advantage in family business in the logistics business: PT. DLJL. Bachelor thesis, Universitas Pelita Harapan.

Nathania, Rachel (2024) Linking capability of service innovation, dynamic marketing, brand communication, and brand performance on service excellence of 3-5 star international hotels in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Ng, Benny (2024) Factors influencing entrepreneurial failure (a comparative study of male and female entrepreneurs in JABODETABEK who experienced business failure). Bachelor thesis, Universitas Pelita Harapan.

Nicola, Levina Deslie (2024) Pengaruh attitude, subjective norms, dan perceived behavioral control dengan green entrepreneurial behavior terhadap green entrepreneurial intention sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.

Nikolas, Nikolas (2024) Pengaruh customer engagement terhadap repurchase intention melalui value equity, brand equity, dan relationship equity pada mobile apps Uniqlo Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Nixie, Grizelda (2024) Pengaruh social media marketing TikTok terhadap purchase decision dengan dimediasi oleh brand trust pada bisnis kuliner di kawasan Blok M Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Nugroho, Geffrey Trisno (2024) Faktor faktor yang mempengaruhi niat pembelian kendaraan listrik: perspektif yang diperluas dari technology readiness index dan theory of planned behavior. Bachelor thesis, Universitas Pelita Harapan.

Octavia, Syerlin (2024) Analisis pengaruh entrepreneurship education, commitment to environment, university green entrepreneurial support, dan entrepreneurial motivation terhadap green entrepreneurial behavior di Kota Bandung = Analysis of the effect of entrepreneurship education, commitment to environment, university green entrepreneurial support, entrepreneurial motivation on green entrepreneurial behavior in Bandung City. Bachelor thesis, Universitas Pelita Harapan.

Owen, Willie (2024) Pengaruh pendidikan ekonomi keluarga dan kelompok teman sebaya terhadap niat berwirausaha mahasiswa, serta peran literasi ekonomi sebagai mediator. Bachelor thesis, Universitas Pelita Harapan.

Pahlevi, Rendy (2024) Pengaruh social media marketing, e-service quality, word of mouth, emotional value, dan energizing value terhadap intention to enroll pada pelajar sma sederajat di Indonesia ke perguruan tinggi swasta = The influence of social media marketing, e-service quality, word of mouth, emotional value, and energizing value on intention to enroll among high school students in Indonesia for private higher education. Bachelor thesis, Universitas Pelita Harapan.

Panjaya, Jesslyn Benedicta (2024) Analisis faktor-faktor yang mempengaruhi green entrepreneurship pada UMKM di wilayah Jakarta = Analysis of factors influencing green entrepreneurship on MSME’s in Jakarta region. Bachelor thesis, Universitas Pelita Harapan.

Pateh, Henry Daniel (2024) Pengaruh literasi keuangan, pendidikan keuangan, dan perilaku keuangan terhadap intensi meminjam dari pinjaman online pada mahasiswa di Kota Manado = The influence of financial literacy, financial education, and financial behavior on the intention to borrow from online loans among students in Manado City. Bachelor thesis, Universitas Pelita Harapan.

Prasetyo, Zabrina Azalia (2024) Pengaruh pertumbuhan profitabilitas dan pertumbuhan skala perusahaan terhadap return saham. Bachelor thesis, Universitas Pelita Harapan.

Pratama, Alvaro (2024) Strategi kepemimpinan ambidextrous dan kesadaran wirausaha dalam meningkatkan family business di Indonesia khususnya Jabodetabek = Ambidextrous leadership strategy and entrepreneurial awareness in increasing family business in Indonesia, especially Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Pratogo, Pratogo (2024) Pengaruh brand trust, obc trust, dan repurchase intention terhadap positive e-wom intention pada sepatu merek Adidas. Bachelor thesis, Universitas Pelita Harapan.

Prestiani, Elsa (2024) Pengaruh Network Capability dan Social Capital terhadap Innovation Capability pada UMKM di Sukabumi. Bachelor thesis, Universitas Pelita Harapan.

Purnama, Calvin Vincentius (2024) Anteseden perilaku online impulsive buying pada e-commerce Lazada. Bachelor thesis, Univeritas Pelita Harapan.

Queen, Felicia Michi (2024) Pengaruh consumers' attitude of endorser credibility, brand attitude, dan brand credibility terhadap purchase intention pada produk smartphone Samsung = The influence of consumers' attitude of endorser credibility, brand attitude, and brand credibility on purchase intention on Samsung smartphone products. Bachelor thesis, Universitas Pelita Harapan.

Rachman, Jewel Divahartini (2024) The impact of esg factors on financial performance: Analyzing the company’s roe as a mediating effect to the relationship of esg practices and company market value. Bachelor thesis, Universitas Pelita Harapan.

Rahman, Rinaldi (2024) Analisis pengaruh entrepreneurship education dan environment untuk meningkatkan entrepreneurial intention sesuai dengan entrepreneurial attitude. Bachelor thesis, Universitas Pelita Harapan.

Renata, Irene (2024) Pengaruh social media terhadap purchase intention: peran mediasi brand equity terhadap merek Honda. Bachelor thesis, Universitas Pelita Harapan.

Riady, Felix (2024) Pengaruh entrepreneurial leadership, team reflexivity, team innovation culture, team entrepreneurial passion terhadap project success dalam bisnis di bidang industri manufaktur karton box = Impact of entrepreneurial leadership, team reflexivity, team innovation culture, and team entrepreneurial passion on project success in the carton box manufacturing industry. Bachelor thesis, Universitas Pelita Harapan.

Richardo, Robert (2024) Pengaruh pendidikan kewirausahaan dan peran orang tua terhadap sikap kewirausahaan mahasiswa Universitas Tarumanagara dengan efikasi diri sebagai variabel mediasi = The influence of entrepreneurship education and the role of parents on the entrepreneurial attitude of Tarumanagara University students with self-efficacy as a mediating variable. Bachelor thesis, Universitas Pelita Harapan.

Ricky, Ricky (2024) Analisis faktor-faktor yang memengaruhi kemampuan wirausaha dan pengaruhnya terhadap intensi berwirausaha pada mahasiswi Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

Riyadi, Aurelia Vania (2024) Pengaruh reputasi, inovasi, dan pengetahuan terhadap kinerja umkm pada sektor ekonomi oranye = The influence of reputation, innovation, and knowledge on the performance of msme in the orange economy sector. Bachelor thesis, Universitas Pelita Harapan.

Rusdhy, Regine (2024) Menginvestigasi keunggulan kompetitif toko Hobbies Music di Balikpapan: studi kasus orientasi bisnis keluarga dalam industri musik lokal. Bachelor thesis, Universitas Pelita Harapan.

Russell, Richard (2024) Impact of uncertainty on investments: evidence from the Indonesian industry. Bachelor thesis, Universitas Pelita Harapan.

Ryan, Vincent (2024) Analisis pengaruh cultural values terhadap entrepreneurial behavior dengan entrepreneurial self-efficacy dan entrepreneurial intention sebagai variabel mediasi pada mahasiswa fakultas ekonomi dan bisnis di Universitas Pelita Harapan Jakarta = Analysis of the influence of cultural values on entrepreneurial behavior with entrepreneurial self-efficacy and entrepreneurial intention as mediating variables on students of the faculty of economics and business at Pelita Harapan University, Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Sachio, Sidarta (2024) Analisis pengaruh passion, education, dan creativity terhadap entrepreneurial intention pada mahasiswa wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Salim, Kevin Adrian (2024) Analisis pengaruh proaktivitas dan pola pikir tetap terhadap efikasi diri wirausaha yang dimediasi oleh perilaku kewirausahaan pada mahasiswa s1 di Kota Bandung = Analysis of the influence of proactivity and fixed mindset on entrepreneurial self-efficacy mediated by entrepreneurial behavior among undergraduate students in Bandung City. Bachelor thesis, Universitas Pelita Harapan.

Salli, Faustino Rizky Yo (2024) Pengaruh persepsi kualitas, persepsi nilai dari biaya, identifikasi merek, kepercayaan merek, dan keselarasan gaya hidup terhadap loyalitas merek melalui kepuasan pelanggan (studi pada konsumen pengguna H&M). Bachelor thesis, Universitas Pelita Harapan.

Samrat, Isabel Junita (2024) Pengaruh knowledge management dan talent management terhadap employee performance dengan mediasi employee development pada staf administrasi RSUP Dr Wahidin Sudirohusodo Makassar = The impact of knowledge management and talent management on employee performance mediated by employee development on administrative staff of RSUP Dr. Wahidin Sudirohusodo Makassar. Bachelor thesis, Universitas Pelita Harapan.

Sanda, Ferari (2024) Analisis pengaruh literasi ekonomi, modal, tenaga kerja dan pemasaran terhadap perkembangan umkm: studi pada mahasiswa Jakarta yang memiliki umkm kuliner. Bachelor thesis, Universitas Pelita Harapan.

Sanjaya, Evelyn (2024) Pengaruh entrepreneurship education dan entrepreneurship self-efficacy terhadap entrepreneurship mindset yang dimediasi oleh entrepreneurial attitude pada sekolah bisnis universitas swasta di Tangerang = The influence of entrepreneurship education and entrepreneurship self-efficacy on entrepreneurship mindset mediated by entrepreneurial attitude at private university business schools in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Sanjaya, Winson (2024) Pengaruh operating lease pada pengelolaan cadangan kas perusahaan. Bachelor thesis, Universitas Pelita Harapan.

Santosa, Brandon Ronaldo (2024) Pengaruh teknologi terhadap bisnis digital yang dilakukan oleh mahasiswa Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Saputra, Dendra Jeremy Anfield (2024) The influence of YouTube ads on purchase intention, mediated by brand awareness and brand image: A study on Tokopedia among generation Z in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Saputro, Jovandi Wijaya (2024) Analisis pengaruh opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self – efficacy, dan need for achievement terhadap entrepreneurial intention pada generasi z di wilayah Jakarta = Analysis the effect of opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self – efficacy, and need for achievement on entrepreneurial intention among generation z in Jakarta area. Bachelor thesis, Universitas Pelita Harapan.

Satria, Davino (2024) Pengaruh transformational leadership terhadap employee performance dengan mediasi work engagement dan work motivation di Perusahaan XYZ = The influence of transformational leadership on employee performance mediated by work engagement and work motivation in Company XYZ. Bachelor thesis, Universitas Pelita Harapan.

Satria, Muchamad Erlangga (2024) The hotel choice model of guest in Java Island: a multinomial logit model. Bachelor thesis, Universitas Pelita Harapan.

Sendjaja, Silvana Nathania (2024) Pengaruh entrepreneurial leadership terhadap kinerja UMKM yang dimediasi oleh faktor-faktor organisasi di sekolah bisnis, universitas swasta Tangerang = The influence of entrepreneurial leadership on MESME performance mediated by organizational factors in a business school, private university in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Setiawan, Grace Meliani (2024) Investigasi keunggulan kompetitif pada CV. Setiawan Motor Bandung dalam bidang otomotif. Bachelor thesis, Universitas Pelita Harapan.

Setiora, Emanuel Paulo (2024) Integrasi paradigma s-o-b-a untuk mengeksplorasi sikap kewirausahaan, niat kewirausahaan, dan tindakan kewirausahaan pada mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

Shabira, Atha Alifia (2024) Pengaruh leader emotional intelligence, transformational leadership, transactional leadership terhadap job performance dengan trust in supervisor sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.

Shabrina, Gita (2024) Pengaruh faktor-faktor penentu minat pembelian item virtual game Mobile Legend = The influence of determining factors on the purchase interest of virtual items in the Mobile Legend game. Bachelor thesis, Universitas Pelita Harapan.

Shen, Zekan (2024) The impact of TikTok live streaming that affects consumer demand for purchase: among e-commerce platform in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Shu, Felicia (2024) Social media marketing's influence on brand equity: mediated by brand experience and moderated by perceived uniqueness (Empirical study: Indomaret in Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.

Sie, Ming Hao (2024) Pengaruh efikasi diri, motivasi kewirausahaan, lingkungan sosial, dan pendidikan kewirausahaan terhadap minat berwirausaha mahasiswa di Universitas Pelita Harapan = The influence of self-efficacy, entrepreneurial motivation, social environment, and entrepreneurial education on student’s entrepreneurial interest at Pelita Harapan University. Bachelor thesis, Universitas Pelita Harapan.

Simanjaya, Ciyong (2024) Pengaruh digital competencies, entrepreneur orientation, dan entrepreneur self-efficacy terhadap entrepreneur intention studi pada mahasiswa di JABODETABEK = The influence of digital competencies, entrepreneur orientation, entrepreneur self-efficacy on entrepreneur intention study among students in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Simatupang, Joshua Ramos Parulian (2024) Pengaruh shoppers’ experiences terhadap mall loyalty yang dimoderasi oleh motivation orientation hedonic utilitarian: studi empiris pada Mall Plaza Semanggi. Bachelor thesis, Universitas Pelita Harapan.

Simatupang, Raka Abraham (2024) The effect of mobile money adoption, mobile money usage on financial inclusion, digital consumer protection as a mediating variable in Parapat Sumatra Utara. Bachelor thesis, Universitas Pelita Harapan.

Siswanto, Alexis Liga (2024) Analisis faktor-faktor yang berpengaruh terhadap entrepreneurial intention pada fresh graduate di Jakarta = Analysis of factors influencing entrepreneurial intention in fresh graduates in Jakarta. Bachelor thesis, Unversitas Pelita Harapan.

Soedarma, Jaqueen (2024) Peran financial mindfulness dalam memoderasi hubungan antara literasi keuangan dan bias perilaku pada pengusaha wanita di Kota Jakarta = The role of financial mindfulness in moderating the relationship between financial literacy and behavioral biases in female entrepreneurs in Jakarta City. Bachelor thesis, Universitas Pelita Harapan.

Soeltanong, Donald Benedict (2024) Analisis optimalisasi orientasi kewirausahaan dan manajemen pengetahuan terhadap kinerja inovasi produk umkm di Kota Ambon yang dimediasi oleh inovasi terbuka = Analyzing the optimalization of entrepreneurial orientation and knowledge management on product innovation performance of msmes in Ambon City mediated by open innovation. Bachelor thesis, Universitas Pelita Harapan.

Sofyan, Salsabila Rahmadani (2024) Pengaruh motivasi dalam menyikapi pendidikan kewirausahaan terhadap pembentukan kemampuan intrapreneurship mahasiswa S1 di Jabodetabek = The impact of motivation on attitudes toward entrepreneurship education in the development of intrapreneurship skills among undergraduate students in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Stapheany, Stapheany (2024) Understanding online purchase intention: studi kasus iklan pada aplikasi Instagram McDonald’s. Bachelor thesis, Universitas Pelita Harapan.

Stefanny, Stefanny (2024) Pengaruh siaran streaming langsung, dukungan selebriti, alat promosi, dan ulasan online terhadap perilaku belanja online, melalui kepercayaan pelanggan di Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Sudharma, Sudharma (2024) Smart speaker acceptance in advertisement. Bachelor thesis, Universitas Pelita Harapan.

Sugianto, Sarah Swasti Dominica (2024) Peran adopsi ChatGPT terhadap intensi kewirausahaan digital : studi empiris berdasarkan teori perilaku terencana = The role of ChatGPT adoption in digital entrepreneurial intention: an empirical study based on theory of planned behavior. Bachelor thesis, Universitas Pelita Harapan.

Sugito, Devina Gabriella (2024) Pengaruh komponen sikap entrepreneurship education terhadap entrepreneurial intentions: analisis peran entrepreneurial self-efficacy sebagai mediasi dan social norms sebagai moderasi = The effect of the attitudinal component of entrepreneurship education on entrepreneurship intention: an analysis of the role of entrepreneurial self-efficacy as mediator and social norms as moderator. Bachelor thesis, Universitas Pelita Harapan.

Sumadi, Bernad (2024) Pengaruh stimulus dan organism terhadap intention to interact dan intention to consume healthy food = The effect of stimulus and organism on intention to interact and intention to consume healthy food. Bachelor thesis, Universitas Pelita Harapan.

Surjana, Gabriel Owen (2024) Pengaruh perceived social media marketing terhadap consumer-based brand equity melalui brand experience dengan co-creation behaviour sebagai variabel moderasi = The influence of perceived social media marketing on consmer-based brand equity through brand experience with co-creation behavior as a moderation variable. Bachelor thesis, Universitas Pelita Harapan.

Suryadi, Jerry Saputra (2024) Pengaruh entrepreneurial self-efficacy task phases terhadap entrepreneurial readiness (studi pada mahasiswa program studi manajemen kewirausahaan) = The influence of entrepreneurial self-efficacy task phase on entrepreneurial readiness (study on entrepreneurship management students program). Bachelor thesis, Universitas Pelita Harapan.

Syahputri, Adela (2024) Pengaruh kepuasan kerja dan komitmen organisasi dalam kepemimpinan transformasional terhadap kinerja karyawan. Bachelor thesis, Universitas Pelita Harapan.

Syantanu, Novello Pratama (2024) Keunggulan kompetitif bisnis keluarga dalam bidang jasa bengkel perbaikan alat berat dan mobil besar pada PT. Kreasi Usaha Anaktangguh. Bachelor thesis, Universitas Pelita Harapan.

Tambunan, Louis Marco (2024) Peran digital marketing pada media sosial yang memengaruhi minat turisme di Sumatra Utara. Bachelor thesis, Universitas Pelita Harapan.

Tan, Ervinna Newin (2024) Anteseden information usefulness dan information adoption, serta implikasinya terhadap purchase intention : studi empiris pada smartphone Samsung. Bachelor thesis, Universitas Pelita Harapan.

Tania, Erika (2024) Pengaruh harga, kualitas pelayanan, kepercayaan, dan kualitas produk terhadap kepuasan pelanggan Scarlett = The influence of price, service quality, trust and product quality on Scarlett customer satisfaction. Bachelor thesis, Universitas Pelita Harapan.

Tania, Michelle (2024) The influence of attractiveness, trustworthiness and expertise on purchase decision mediated by attitude towards the brand Scarlett Whitening. Bachelor thesis, Universitas Pelita Harapan.

Tanoto, Ofelio (2024) Pengaruh cognitive flexibility dan enterpreneurial self-efficiacy terhadap kompetensi kewirausahaan pada wirausaha di Jabodetabek dengan optimisme sebagai variabel moderasi = The influence of cognitive flexibility and entrepreneurial sefl-efficacy on entrepreurial competence among entrepreneurs in Jabodetabek with optimism as a moderating variable. Bachelor thesis, Universitas Pelita Harapan.

Tasman, Russell Lee (2024) Faktor yang mempengaruhi investor ritel di Indonesia untuk menggunakan aplikasi seluler investasi saham. Bachelor thesis, Universitas Pelita Harapan.

Tianda, Michael Aaron (2024) Analisis pengaruh efikasi diri pengusaha dan perilaku inovasi wirausaha terhadap kinerja bisnis UMKM di Tangerang yang dimediasi oleh kepemimpinan dan motivasi wirausaha = Analysis of the influence of entrepreneurship self-efficacy and entrepreneurial innovation behavior on SMES business performance in Tangerang mediated by leadership and entrepreneurial motivation. Bachelor thesis, Universitas Pelita Harapan.

Tjahyadi, Saverio Ignatius (2024) Analisis pengaruh orientasi kewirausahaan, media sosial dan hubungan manajerial terhadap kinerja UMKM di Kota Jambi = Analysis of the effect of entrepreneurial orientation, social media, and managerial ties on the performance of SMEs in Jambi. Bachelor thesis, Universitas Pelita Harapan.

Valencia, Sheila (2024) Pengaruh green trust, green product, dan green perceived value, subjective norms dan perceived behavioral control terhadap customer purchase intention produk beauty The Body Shop Indonesia di e-commerce Shopee = The influence of green trust, green product, green perceived value, subjective norms, and perceived behavioral control on customer purchase intention for The Body Shop Indonesia beauty products on Shopee e-commerce. Bachelor thesis, Universitas Pelita Harapan.

Valentino, Dave Jevon (2024) Keunggulan kompetitif bisnis keluarga dalam bidang otomotif pada Perusahaan Didi Motor. Bachelor thesis, Universitas Pelita Harapan.

Vinlee, Larren (2024) Dampak video game engagement terhadap intention to continue playing games, purchase in-game items, dan recruit new players: studi kasus Mobile Legends = The impact of video game engagement on players' intention to continue playing, purchase virtual items, and recruit new players: a case study of Mobile Legends. Bachelor thesis, Universitas Pelita Harapan.

Violetta, Angelica (2024) Pengaruh brand image, brand credibility, brand trust terhadap customer satisfaction dan customer loyalty (studi empiris pada pelanggan Sephora Indonesia). Bachelor thesis, Universitas Pelita Harapan.

Vivian, Vivian (2024) Pengaruh consumer ethnocentrism dan celebrity endorsement terhadap post purchase regret konsumen Blibli dengan income sebagai variabel moderasi = The influence of consumer ethnocentrism and celebrity endorsement on post purchase regret of Blibli consumers with income as a moderating variable. Bachelor thesis, Universitas Pelita Harapan.

Widagdo, Alvin (2024) Faktor-faktor yang mempengaruhi purchase intention pada produk pt Honda prospek motor di Jakarta = Factors influencing purchase intention for PT Honda Prospect Motor products in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Widjaja, Agnes Rachel (2024) Pengaruh psycological contract, brand love, word of mouth terhadap repurchase intention pada aplikasi Blibli dimediasi oleh consumer brand engagement = The effect of psychological contract, brand love, word of mouth on repurchase intention on the Blibli application mediated by consumer brand engagement. Bachelor thesis, Universitas Pelita Harapan.

Widjaja, Richeart (2024) Apakah sensitivitas arus kas pada kas perusahaan Indonesia bersifat assymetric? Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Angelina Felicia (2024) Pengaruh intensi berwirausaha dalam membangun orientasi kewirausahaan mahasiswa S1 UPH Lippo Village yang dimoderasi dengan spiritualitas kerja = The influence of entrepreneurial intention on building entrepreneurial orientation among undergraduate students at UPH Lippo Village moderated by workplace spirituality. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Ferry Pratama (2024) Analisis faktor yang berpengaruh pada adopsi e-commerce dan dampaknya bagi kinerja ukm di Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Kiundy (2024) Pengaruh modal usaha, lingkungan keluarga, kreativitas, dan self efficacy terhadap minat berwirausaha mahasiswa di Universitas Multimedia Nusantara = The influence of business capital, family environment, creativity and self efficacy on students’ entrepreneurial interest at Multimedia Nusantara University. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Silvia Carolina (2024) Pengaruh semangat wirausaha dan pengambilan risiko terhadap kinerja kewirausahaan yang dimediasi oleh keterlibatan kerja pada penguasaha umkm di Jawa Tengah = The influence of entrepreneurial spirit and risk taking on entrepreneurial performance mediated by work engagement among msme entrepreneurs in Central Java. Bachelor thesis, Universitas Pelita Harapan.

William, Kevin (2024) Pengaruh keefektifan edukasi kewirausahaan, latar belakang keluarga wirausaha, dan keperibadian wirausaha terhadap intensi kewirausahaan kepada mahasiswa di JABODETABEK = The influence of entrepreneurial education effectiveness, family entrepreneurial background, and entrepreneurial personality on entrepreneurial intention among students in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

William, Vino (2024) Analisis pengaruh lingkungan kewirausahaan dan efikasi diri kewirausahaan mahasiswa non-ekonomi yang dimediasi kompetensi kewirausahaan dan dimoderasi pendidikan kewirausahaan. Bachelor thesis, Universitas Pelita Harapan.

Wilson, Derren Christof (2024) Interaksi emosional pada niat membeli, peran ketepatan kegunaan dan tipe produk sepatu lari Adidas (suatu studi empiris di Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.

Wiranata, Princess Florensa (2024) Analisis management skills, r&d capability, technical expertise, dan complementary capabilities terhadap competitive advantage di perusahaan houseware = Analysis of management skills, r&d capability, technical expertise, and complementary capabilities towards competitive advantage in houseware companies. Bachelor thesis, Universitas Pelita Harapan.

Yap, Willy (2024) Pengaruh faktor internal dan eksternal terhadap kesuksesan pengusaha wanita di Jakarta = The influence of internal and external factors on the success of female entrepreneurs in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Yauri, Lianty Evelyn (2024) Pengaruh website design quality, service quality, trust, dan satisfaction terhadap repurchase intention (studi kasus: Shopee di wilayah Jakarta) = The influence of website design quality, service quality, trust and satisfaction on repurchase intention (case study: Shopee in the Jakarta region). Bachelor thesis, Universitas Pelita Harapan.

Yehovana, Joy (2024) Strategi pemasaran e-marketing mix untuk meningkatkan brand loyalty pada bisnis e-commerce Bukalapak. Bachelor thesis, Universitas Pelita Harapan.

Yeremia, Yeremia (2024) Pengaruh entrepreneurial orientation dan knowledge management terhadap product innovation performance yang dimediasi oleh open innovation (studi pada pemilik usaha pakaian umkm di kawasan Jabodetabek) = The influence of entrepreneurial orientation, and knowledge management on product innovation performance mediated by open innovation (study on umkm clothing business owners in the JABODETABEK area). Bachelor thesis, Universitas Pelita Harapan.

Yolianto, Marcelline (2024) Pengaruh convenience, functionality, perceived usefulness, dan user satisfaction terhadap repurchase intention pada smartphone Iphone = The impact of convenience, functionality, perceived usefulness, and user satisfaction on repurchase intention for iphone smartphones. Bachelor thesis, Universitas Pelita Harapan.

Yoyanto, Yenyen Chriselli (2024) Analisis pengaruh digital capability terhadap small business performance usaha kecil dan menengah (UMKM) industri makanan dan minuman di Manado, Sulawesi Utara: Peran mediasi digital business transformation = Analysis of the influence of digital capability on small business performance of food and beverage small and medium enterprises in Manado, North Sulawesi: the mediating role of digital business transformation. Bachelor thesis, Universitas Pelita Harapan.

Yuhara, Harvin (2024) Peran self-identity, self congruity, dan percieved value dalam memasarkan produk bio-plastics. Bachelor thesis, Universitas Pelita Harpan.

Yusup, Gusti (2024) Pengaruh interaksi, trendiness, dan e-word-of-mouth melalui media sosial Instagram terhadap kepuasan pelanggan di wisata Glamping Lakeside Rancabali Bandung melalui smartphone. Bachelor thesis, Universitas Pelita Harapan.