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Thesis
Putra, Veryco Andreancahya (2011) pengaruh brand image dan word of mouth blackberry smartphone terhadap minat beli para remaja di surabaya. Bachelor thesis, Universtitas Pelita Harapan.
Widjaja, Florence (2011) Pengaruh diferensiasi produk dan citra merek terhadap keputusan pembelian (studi toyota avanza di Surabaya). Bachelor thesis, Universitas Pelita Harapan Surabaya.