Items where Author is "Gabriello, Axel Nathan"
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Thesis
Gabriello, Axel Nathan (2024) Pengaruh hiburan, interaktivitas, tren, kustomisasi, dan ewom terhadap kesediaan konsumen dalam membayar harga premium untuk smartphone Samsung: pengaruh mediasi kesadaran, citra, dan loyalitas merek melalui media sosial Instagram = The impact of entertainment, interactivity, trendiness, customization, and ewom on consumer’s willingness to pay a premium price for Samsung smartphones : mediating effects of brand awareness, image, and loyalty through Instagram. Bachelor thesis, Universitas Pelita Harapan.