Items where Author is "Mantra, Gede Aryawan"
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Thesis
Mantra, Gede Aryawan (2013) Analisis pengaruh celebrity credibility, celebrity attractiveness, congruency terhadap purchase decision dengan brand image sebagai variabel intervening pada produk damn! i loveI Indonesia di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.