Items where Author is "Manurung, Ezra Indriyati"
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Thesis
Manurung, Ezra Indriyati (2025) Peran atribut produk smartphone Samsung dalam mempengaruhi niat beli konsumen dengan pemasaran masstige = The role of Samsung smartphone product attributes in influencing consumer purchase intention with masstige marketing. Bachelor thesis, Universitas Pelita Harapan.