Items where Author is "Simangunsong, Juan Eduardo"
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Thesis
Simangunsong, Juan Eduardo (2025) Pengaruh brand image, brand love, dan brand commitment terhadap positive word-of-mouth : studi empiris pada handphone Samsung = The effect of brand image, brand love, and brand commitment on positive word-of-mouth: an empirical study on Samsung. Bachelor thesis, Universitas Pelita Harapan.