Items where Author is "jose, Kennet"
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Thesis
jose, Kennet (2025) Dampak Pemasaran Media Sosial terhadap loyalitas merek yang dimediasi oleh kepercayaan merek, ekuitas merek, dan keterlibatan komunitas studi kasus laptop merek asus = The impact of social media marketing on brand loyalty mediated by brand trust, brand equity, and community engagement: a case study of asus laptops. Bachelor thesis, Universitas Pelita Harapan.