A

Allen, Richard (2025) The influence of customer experience, menu uniqueness, and interior design towards willingness to pay premium at Common Folks Multatuli. Bachelor thesis, Universitas Pelita Harapan.

C

Chai, Angelling, Chai, Angelling, Chai, Angelling and Chai, Angelling (2025) PENGARUH VR QUALITY (CONTENT QUALITY, SYSTEM QUALITY, VIVIDNESS) TERHADAP PERCEIVED BENEFIT, PERCEIVED SACRIFICE, VIRTUAL EXPERIENCE, DAN INTENTIONTO VISIT TOURISM DI INDONESIA. Bachelor thesis, UPH.

Chien, Eugenia Angel (2025) The influence of brand image, menu variation, and customer experience on customer satisfaction at Opal Coffee, Cemara Asri Medan. Bachelor thesis, Universitas Pelita Harapan.

Coulincia, Callista (2025) The influence of perceived benefits and perceived convenience on interest in using Sakuku, with trust as an intervening variable. Bachelor thesis, Universitas Pelita Harapan.

E

Eagan, Stanley (2025) The influence of visualization of food appearance, ambiance, and service quality towards customers’ intention to visit Es Teler 77 Sun Plaza Medan. Bachelor thesis, Universitas Pelita Harapan.

J

Jocelyn, Jocelyn (2025) The influence of consumers lifestyle and consumers resources on consumers purchasing mediated by consumers motivation at street food stall at Selat Panjang Medan. Bachelor thesis, Universitas Pelita Harapan.

Joffin, Joffin (2025) The effect of customer experiences, facilities, and atmosphere toward decision to stay at Hotel Danau Toba International Medan. Bachelor thesis, Universitas Pelita Harapan.

K

Kennedy, Stewin (2025) The influence of brand awareness, facility and service quality on customer satisfaction at Ibis Styles Hotel Batam. Bachelor thesis, Universitas Pelita Harapan.

Kholivia, Jannice Preity (2025) The influence of brand awareness, store atmosphere, and menu variety on purchase intention at Starbucks Multatuli Medan. Bachelor thesis, Universitas Pelita Harapan.

L

Laurance, Grace (2025) The effect of technology, online behavior, and free deliveries on customer experience of GrabFood in Medan. Bachelor thesis, Universitas Pelita Harapan.

Lefiani, Thania Yohana (2025) The influence of food quality, social media marketing, and influencer promotion (endorsement) on customer purchase decision at Dessert In, Medan. Bachelor thesis, universitas pelita harapan.

Leon, Jonathan (2025) The effect of social media marketing, service quality, and store atmosphere towards customer repurchase intention at Tomoro Coffee Medan. Bachelor thesis, Universitas Pelita Harapan.

Lim, Anastasia Astrid (2025) The effect of brand image, packaging and promotion on customer purchase decision at PT. Bunda Sari Legit (Affinois), Medan. Bachelor thesis, Universitas Pelita Harapan.

Linardo, Denzel (2025) The influence of product quality, service quality, and store atmosphere towards purchase decision at alligator roastery Medan. Bachelor thesis, Universitas Pelita Harapan.

Lokman, Louis Alvin (2025) The influence of brand image, store atmosphere, and menu variation on customer loyalty at “Dum Dum” cafe Yose Rizal. Bachelor thesis, universitas pelita harapan.

Lovita, Jeslynn (2025) The influence of food quality, store atmosphere, brand trust, and brand image towards the customer satisfaction at Coffee Crowd Delipark Medan. Bachelor thesis, Universitas Pelita Harapan.

N

Ng, Cleonie Marfen (2025) The effect of customer trust as mediator between promotion, word of mouth, and e-service quality on customer purchase decision of Nasi Keriting Sutomo Medan. Bachelor thesis, Universitas Pelita Harapan.

Ngadiman, Felicia (2025) Analysis of the effect of guest experience, perceived value, and satisfaction on guest loyalty at Mikie Holiday Resort & Hotel. Bachelor thesis, Universitas Pelita Harapan.

Nicholas, Nicholas (2025) The influence of brand awareness, ambiance and food quality toward customer purchase decision at Momoyo, Pancing. Bachelor thesis, Universitas Pelita Harapan.

P

Po, Catherine (2025) The influence of customer value, brand trust, and brand image on customer loyalty at Starbucks Coffee: a study on Medan customers. Bachelor thesis, Universitas Pelita Harapan.

Pranata, Nikita (2025) The effect of facilities, customer experience and taste on customer satisfaction at Dan's Meater Marelan. Bachelor thesis, Universities Pelita Harapan.

Pricillya, Pricillya (2025) The influence of marketing, atmosphere and brand image towards customers loyalty at Warung Mak Beng. Bachelor thesis, Universitas Pelita Harapan.

R

Ridwan, Izara (2025) Analysis of purchasing decisions on Shopee application Indonesia using reciprocity, social proof, and liking, as persuasive marketing. Bachelor thesis, Universitas Pelita Harapan.

S

Shirley, Jessenia (2025) The influence of company culture, brand image, and promotion on Instagram towards customer experience at Haikou Group. Bachelor thesis, Universitas Pelita Harapan.

Stanlee, Agness (2025) The influence of digital marketing, brand image, and online promotion on customer satisfaction at PT. Erna World Tour and Travel Medan. Bachelor thesis, Universitas Pelita Harapan.

Susanto, Louis (2025) The influence of service quality, brand image, and personal selling towards customer satisfaction at PT Autostar Mandiri Teknotama Medan. Bachelor thesis, Universitas Pelita Harapan.

T

Theoloiusa, Audreydery (2025) The effect of sales promotion, advertising, and company image toward purchase decision at PT Panca Niaga Jaya Lestari. Bachelor thesis, Universitas Pelita Harapan.

V

Vivian, Vivian (2025) Improving brand loyalty through experience quality, the role of word of mouth, and service performance at The Ritz-Carlton, Bali. Bachelor thesis, Universitas Pelita Harapan.

W

Wijaya, Steven (2025) The influence of brand image, product quality, and sales promotion on purchase decision at PT Enzo Natural Group. Bachelor thesis, Universitas Pelita Harapan.

wesley, wesley (2025) The influence of store atmosphere, brand image, and menu variety towards revisit intention at Draja cafe Citraland Medan. Bachelor thesis, universitas pelita harapan.

Y

Yanata, Cindy (2025) Determining customer loyalty from company reputation at Aryaduta Hotel, Medan: mediated by word-of-mouth intention and customer trust. Bachelor thesis, Universitas Pelita Harapan.

Young, Michael (2025) The impact of customer experience, corporate image, and social media marketing toward customer purchasing decisions at Hotel Aryaduta Medan. Bachelor thesis, Universitas Pelita Harapan.