A

Adeline, Stella (2025) Assessing the impact of green marketing, greenwashing, and green confusion on consumer behavior: a case study of Apple in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Arditanojo, Edward Bryan (2025) Pengaruh social media terhadap entrepreneurial opportunity recognition di kalangan e-commerce dengan mempertimbangkan peran entrepreneurial alertness dan social networks di Jabodetabek. Bachelor thesis, University Pelita Harapan.

Ariana, Ni Putu Evelyna Devi (2025) Analisis pengaruh mobile self-efficacy terhadap use behavior pengguna e-wallet dengan dimediasi oleh perceived enjoyment, satisfaction, dan behavioral intention pada pelaku umkm di daerah Cianjur : studi kasus peran utaut sebagai predictor = Analysis of the effect of mobile self efficacy on use behaviour of e-wallet users mediated by perceived enjoyment, satisfaction, and behavioral intention on umkm actors in Cianjur area: case study of the role of utaut as a predictor. Bachelor thesis, Universitas Pelita Harapan.

Aurelia, Ferren (2025) The influence of speed of innovation, innovation capability, marketing capability towards service excellence and hotel performance with brand communication capability as the mediating variable in the hospitality industry. Bachelor thesis, Universitas Pelita Harapan.

C

Chandra, Hanny (2025) Pengaruh aktivitas social media marketing Instagram dampaknya terhadap brand trust, brand equity, dan brand loyalty pada PT Gardens Candi Sawangan. Bachelor thesis, Universitas Pelita Harapan.

Chandra, Willsen (2025) Pengaruh entrepreneurial education terhadap e-entrepreneurial intention mahasiswa di Jabodetabek dengan technological innovativeness sebagai variabel moderasi. Bachelor thesis, Universitas Pelita Harapan.

Christianus, Imannuel (2025) Pengaruh green entrepreneurial self efficacy dan green entrepreneurial orientation terhadap economic performance dengan green innovation sebagai mediasi. Bachelor thesis, Universitas Pelita Harapan.

Cornelius, Marcell (2025) The role of consumer ethnocentrism on purchase intention toward xiaomi smartphones: evidence from young adult consumers in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

D

Dinata, Stanley Surya (2025) Pengaruh motivasi dan kepuasan pelanggan terhadap loyalitas dan perilaku berbagi pengalaman minuman: studi kasus kopi Janji Jiwa. Diploma thesis, Universitas Pelita Harapan.

F

Fernanda, Asya Della (2025) Keunggulan kompetitif bisnis keluarga dalam bidang kuliner : studi kasus pada senusa cita rasa kita. Bachelor thesis, Universitas Pelita Harapan.

G

Gunalan, Jonathan (2025) Pengaruh literasi keuangan dan keyakinan pribadi terhadap kepercayaan pada bank sentral. Bachelor thesis, Universitas Pelita Harapan.

H

Herjandi, Varelyn (2025) Anteseden service brand equity terhadap toko kosmetik Sephora = Antecedents of brand equity services to Sephora cosmetics stores. Bachelor thesis, Universitas Pelita Harapan.

J

Jonathan, Jason (2025) Pengaruh innovation capability terhadap business sustainability dengan mediasi sustainable competitive advantagee, environmental dynamism, dan organizational resilience (studi pada UMKM di Tangerang) = The effect of innovation capability on business sustainability with the mediation of sustainable competitive advantage, environmental dynamism and organizational resilience (a study of UMKM in Tangerang). Bachelor thesis, Universitas Pelita Harapan.

Josephine, Agnes (2025) The determinants of profitability in the food and beverage industry in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

K

Kentanto, Givano (2025) Pengaruh achievement, immersion, socialization, perceived usefulness, dan perceived ease of use terhadap platform loyalty pengguna game pada aplikasi TikTok = The influence of achievement, immersion, socialization, perceived usefulness, and perceived ease of use on platform loyalty of game users on the TikTok application. Bachelor thesis, Universitas Pelita Harapan.

Koman, Vincent Romeo (2025) Pengaruh branded content overload, branded content irrelevance, branded ads intrusiveness, dan influencer terhadap sosial media fatique dan lurking behaviors = The effect of branded content overload, branded content irrelevance, branded ads intrusiveness and influencers on social media fatigue and lurking behaviors. Bachelor thesis, Universitas Pelita Harapan.

Kusuma, Albert (2025) Pengaruh attitudes, subjective norms, perceived behavioral control terhadap niat membeli produk perusahaan Sosial Du Anyam Indonesia = The influence of attitudes, subjective norms, perceived behavioral control on purchasing products of Du Anyam Social enterprise in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Kwok, Darren Kimi (2025) The role of microtransactions in impulse buying and purchase intention in the video game market of Mobile Legends. Bachelor thesis, Universitas Pelita Harapan.

L

Lie, Catherine (2025) Pengaruh artificial intelligence competency terhadap innovative entrepreneurial competency pada mahasiswa di kota Jakarta = The influence of artificial intelligence competency on innovative entrepreneurial competency among university students in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Lie, Valentia Michelle (2025) Anteseden dari entrepreneurial success pada wirausahawan perempuan di Jabodetabekpunjur = Antecedents of entrepreneurial success in female entrepreneurs in Jabodetabekpunjur. Bachelor thesis, Universitas Pelita Harapan.

Lin, Hong Kai (2025) Cash holding as a mediating variable in economic uncertainty and corporate leverage. Bachelor thesis, Universitas Pelita Harapan.

O

Othniel, Ethan (2025) The influence of financial ratios on financial stability of banking companies in Indonesia from 2012 - 2023. Bachelor thesis, Universitas Pelita Harapan.

P

Patricia, Graciella (2025) Linking dynamic marketing capability, brand equity, brand image, and social media marketing on brand engagement and brand performance. Bachelor thesis, Universitas Pelita Harapan.

R

Readley, Yehezkiel (2025) Pengaruh brand ambassador, e-wom, dan brand image terhadap purchase intention sepatu Adidas = The influence of brand ambassador, e-wom, and brand image on purchase intention of Adidas shoes. Bachelor thesis, Universitas Pelita Harapan.

Ryan, Glenn (2025) Keunggulan kompetitif bisnis keluarga di bidang exhibition PT. Jaya Cakra Pertiwi = Competitive advantage of family business in the field of exhibition PT. Jaya Cakra Pertiwi. Bachelor thesis, Universitas Pelita Harapan.

S

Saa, Stevina (2025) Factors that influence the choice of International and Local hotel in Indonesia using Binary Logistic Model. Bachelor thesis, Universitas Pelita Harapan.

Setiawan, Ryan (2025) Pengaruh entrepreneurial education terhadap intention toward venture capital dengan financial self efficacy sebagai variabel mediasi dan government support sebagai variabel moderasi pada gen z di Jabodetabek = The effect of entrepreneurial education on intention toward venture capital with financial self efficacy as a mediation variable and government support as a moderation variable on gen z in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Sharon, Aurelia Valerie (2025) Pengaruh customer satisfaction, perceived service quality, perceived value, dan brand image terhadap customer loyalty Resto Hot Side Story by Hangry = The influence of customer satisfaction, perceived service quality, perceived value, and brand image on customer loyalty of Hot Side Story by Hangry Resto. Bachelor thesis, Universitas Pelita Harapan.

Sucahya, Delvin (2025) Keunggulan kompetitif bisnis keluarga dalam bidang agensi periklanan pada PT. SINII Digital. Bachelor thesis, Universitas Pelita Harapan.

Sugiarto, Macnair Alpin (2025) Pengaruh digital platform, customer knowledge, dan digital innovation terhadap online entrepreneurship pada pengusaha generasi z di Jabodetabek = The influence of digital platform, customer knowledge, and digital innovation on online entrepreneurship of generation z entrepreneurs in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Sukmaharani, Nindira (2025) The effect of product feature, brand image, and product quality on purchasing decisions of imported product by Indonesian consumers: focusing on imported clothing product Uniqlo. Bachelor thesis, Universitas Pelita Harapan.

Suryadi, Jason Marcelino (2025) Analisis pengaruh entrepreneurship education, commitment to environment, university green entrepreneurial support, entrepreneurial motivation terhadap green entrepreneurial behavior. Bachelor thesis, Universitas Pelita Harapan.

T

Tampi, Bryan Juan (2025) Pengaruh entrepreneurial education terhadap entrepreneurial preparation dengan entrepreneurial mindset dan entrepreneurial knowledge sebagai variabel mediasi: studi pada mahasiswa Sulawesi Utara. Diploma thesis, Universitas Pelita Harapan.

Tanjiro, Nelson (2025) Pengaruh team vision terhadap disengagement wirausahawan: peran dukungan emosional keluarga dan jejaring sosial sebagai faktor moderasi = The effect of team vision on entrepreneurial disengagment: the role of family emotional support and social networks as moderating factors. Bachelor thesis, Universitas Pelita Harapan.

Thendra, Thereza (2025) Pengaruh CSR terhadap likuiditas saham. Bachelor thesis, Universitas Pelita Harapan.

V

Vincent, Vincent (2025) The influence of country of origin, brand image, and attitudes toward the brand on repurchase intention of Chinese smartphone in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

W

Wang, Nathan (2025) Dampak strategi inovasi, kapasitas serap, dan inovasi terbuka terhadap kinerja umkm Balikpapan = The impact of innovation strategy, absorptive capacity, and open innovation on the performance of SMEs in Balikpapan. Bachelor thesis, Universitas Pelita Harapan.

Y

Yusup, Albert Dermawan (2025) Pengaruh "entrepreneurial education" terhadap internet "entrepreneurship performance" yang dimediasi oleh "self-efficacy" (studi pada Instagram online shop di Jabodetabek) = The effect of entrepreneurial education on internet entrepreneurship performance mediated by self-efficacy (study on Instagram online shop in Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.