A

Adeline, Stella (2025) Assessing the impact of green marketing, greenwashing, and green confusion on consumer behavior: a case study of Apple in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Agustin, David (2025) Pengaruh entrepreneurial education dan role of parents terhadap entrepreneurial attitude dengan entrepreneurial self efficacy sebagai mediasi = The influence of entrepreneurial education and the role of parents on entrepreneurial attitude with entrepreneurial self-efficacy as a mediator. Bachelor thesis, Universitas Pelita Harapan.

Agustina, Mega Irene (2025) Pengaruh harga wajar dan informasi kemasan terhadap kepuasan dan perilaku pembelian konsumen (studi pada produk Mi Sedaap di Jakarta Barat). Bachelor thesis, Universitas Pelita Harapan.

Anandito, Raditya (2025) Pengaruh orientasi kewirausahaan hijau dan kepemimpinan transformasional hijau terhadap kinerja perusahaan dengan inovasi produk hijau sebagai variabel mediasi (studi perusahaan startup dengan inovasi produk hijau) = The influence of green entrepreneurial orientation and green transformational leadership on company performance with green product innovation as a mediating variable (a study on startups with green product innovation). Bachelor thesis, Universitas Pelita Harapan.

Ang, Axel (2025) Orientasi kewirausahaan dan kekayaan sosiomosional sebagai faktor pendukung transformasi digital di perusahaan keluarga ( Studi pada pemilik family business di Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.

Arditanojo, Edward Bryan (2025) Pengaruh social media terhadap entrepreneurial opportunity recognition di kalangan e-commerce dengan mempertimbangkan peran entrepreneurial alertness dan social networks di Jabodetabek. Bachelor thesis, University Pelita Harapan.

Ariana, Ni Putu Evelyna Devi (2025) Analisis pengaruh mobile self-efficacy terhadap use behavior pengguna e-wallet dengan dimediasi oleh perceived enjoyment, satisfaction, dan behavioral intention pada pelaku umkm di daerah Cianjur : studi kasus peran utaut sebagai predictor = Analysis of the effect of mobile self efficacy on use behaviour of e-wallet users mediated by perceived enjoyment, satisfaction, and behavioral intention on umkm actors in Cianjur area: case study of the role of utaut as a predictor. Bachelor thesis, Universitas Pelita Harapan.

Atmadja, Ivan (2025) Green marketing and the impact of greenwashing on consumers' electric vehicle purchase with environmental knowledge as a moderating variable. Bachelor thesis, Universitas Pelita Harapan.

Aurelia, Ferren (2025) The influence of speed of innovation, innovation capability, marketing capability towards service excellence and hotel performance with brand communication capability as the mediating variable in the hospitality industry. Bachelor thesis, Universitas Pelita Harapan.

C

Chandra, Hanny (2025) Pengaruh aktivitas social media marketing Instagram dampaknya terhadap brand trust, brand equity, dan brand loyalty pada PT Gardens Candi Sawangan. Bachelor thesis, Universitas Pelita Harapan.

Chandra, Willsen (2025) Pengaruh entrepreneurial education terhadap e-entrepreneurial intention mahasiswa di Jabodetabek dengan technological innovativeness sebagai variabel moderasi. Bachelor thesis, Universitas Pelita Harapan.

Christianus, Imannuel (2025) Pengaruh green entrepreneurial self efficacy dan green entrepreneurial orientation terhadap economic performance dengan green innovation sebagai mediasi. Bachelor thesis, Universitas Pelita Harapan.

Cornelius, Marcell (2025) The role of consumer ethnocentrism on purchase intention toward xiaomi smartphones: evidence from young adult consumers in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

D

Danuarta, Hanson (2025) Mengembangkan ketangkasan organisasi pada ukm: investigasi peran inovasi dan fleksibilitas strategis di Indonesia = Developing organizational agility in smes: investigation role of innovation and strategic flexibility in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Dinata, Stanley Surya (2025) Pengaruh motivasi dan kepuasan pelanggan terhadap loyalitas dan perilaku berbagi pengalaman minuman: studi kasus kopi Janji Jiwa. Diploma thesis, Universitas Pelita Harapan.

Dorantes, Aurelius (2025) Pengaruh innovation conviction, innovation mindset, innovation creed terhadap innovation capability dan performance of women entrepreneurs dengan proactive personality dan entrepreneurial education sebagai variabel moderasi. Bachelor thesis, Universitas Pelita Harapan.

E

estefan, raphael (2025) MODEL UTAUT DALAM MENJELASKAN LOYALITAS KONSUMEN GOJEK: PERAN PERCEIVED VALUE DAN TRUST SEBAGAI MEDIATOR. Bachelor thesis, UPH.

F

Fernanda, Asya Della (2025) Keunggulan kompetitif bisnis keluarga dalam bidang kuliner : studi kasus pada senusa cita rasa kita. Bachelor thesis, Universitas Pelita Harapan.

G

Ganendra, Rajwa (2025) Perpaduan strategis antara spiritualitas, prosocial leadership, dan digitalitas untuk memperkuat ketahanan usaha UMKM kota Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Ghassani, Astari (2025) Bagaimana Corporate Social Responsibility (CSR) Atribusi yang Substantif Mempengaruhi Keterlibatan Karyawan: Sebuah Model Mediasi Triple Studi Kasus di PT XYZ Telekomunikasi. Bachelor thesis, Universitas Pelita Harapan.

Ginting, Leon (2025) Peran kepercayaan dalam memahami dampak pemasaran media sosial terhadap ekuitas merek dan loyalitas merek pada Traveloka. Bachelor thesis, Universitas Pelita Harapan.

Gunalan, Jonathan (2025) Pengaruh literasi keuangan dan keyakinan pribadi terhadap kepercayaan pada bank sentral. Bachelor thesis, Universitas Pelita Harapan.

H

Herjandi, Varelyn (2025) Anteseden service brand equity terhadap toko kosmetik Sephora = Antecedents of brand equity services to Sephora cosmetics stores. Bachelor thesis, Universitas Pelita Harapan.

Hernandes, Regan (2025) Pengaruh Efek E-Service Quality Dan E-Trust Pada E-Satisfaction Konsumen Dan E-Loyalty: Wawasan Dari Pengguna E-Commerce, Khususnya Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Hidayat, Samuel (2025) Pengaruh entrepreneurship education terhadap innovation mahasiswa bisnis di Universitas Katolik Parahyangan Bandung: peran mediasi political skills dan entrepreneurial opportunity recognition = the influence of entrepreneurship education on student innovation at parahyangan catholic university bandung: the mediating role of political skills and entrepreneurial opportunity recognition. Bachelor thesis, Universitas Pelita Harapan.

Holiem, Geary Josevien (2025) Analysis pengaruh entrepreneurship education terhadap individual creativity dan creativity in university dengan dimediasi oleh variabel entrepeneurial inspiration pada mahasiswa jurusan bisnis di Tangerang = Analysis of the impact of entrepreneurship education on individual creativity and creativity in university mediated by entrepreneurial inspiration in business students in the Tangerang area. Bachelor thesis, Universitas Pelita Harapan.

J

Januar, Mohamad redika (2025) Analisis pengaruh learning, inspiration, dan incubation resource terhadap attitude toward self-employment pada lulusan sekolah bisnis universitas swasta di wilayah Tangerang dengan di mediasi oleh harmonious passion dan obsessive passion. Bachelor thesis, Universitas Pelita Harapan.

Javaheri, Jordan (2025) The effects of social media marketing: the impact of brand trust and image in the case of Opera. Bachelor thesis, Universitas Pelita Harapan.

Jeong, Kyusung (2025) Unlocking digital consumer behavior: An empirical study of social media marketing on brand awareness, consumer brand engagement and purchase intention in Indonesian market: Case study of Adidas. Bachelor thesis, Universitas Pelita Harapan.

Jonathan, Jason (2025) Pengaruh innovation capability terhadap business sustainability dengan mediasi sustainable competitive advantagee, environmental dynamism, dan organizational resilience (studi pada UMKM di Tangerang) = The effect of innovation capability on business sustainability with the mediation of sustainable competitive advantage, environmental dynamism and organizational resilience (a study of UMKM in Tangerang). Bachelor thesis, Universitas Pelita Harapan.

Josephine, Agnes (2025) The determinants of profitability in the food and beverage industry in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Justiawan, Kenneth (2025) Pengaruh beban operasional dan pendapatan terhadap laba bersih dengan total aset sebagai variabel kontrol pada perusahaan farmasi pada periode 2015–2023. Bachelor thesis, Universitas Pelita Harapan.

jose, Kennet (2025) Dampak Pemasaran Media Sosial terhadap loyalitas merek yang dimediasi oleh kepercayaan merek, ekuitas merek, dan keterlibatan komunitas studi kasus laptop merek asus = The impact of social media marketing on brand loyalty mediated by brand trust, brand equity, and community engagement: a case study of asus laptops. Bachelor thesis, Universitas Pelita Harapan.

K

Kantor, Serafio A. (2025) Faktor-faktor yang mempengaruhi entrepreneurial behavior mahasiswa: peran entrepreneurial passion, alertness, intention, self-efficacy, dan proactive personality. Bachelor thesis, Universitas Pelita Harapan.

Kentanto, Givano (2025) Pengaruh achievement, immersion, socialization, perceived usefulness, dan perceived ease of use terhadap platform loyalty pengguna game pada aplikasi TikTok = The influence of achievement, immersion, socialization, perceived usefulness, and perceived ease of use on platform loyalty of game users on the TikTok application. Bachelor thesis, Universitas Pelita Harapan.

Khanti, Natchani (2025) Pengaruh Ease Of Use, Internet Skills Dan Website Trust Terhadap Purchase Intention Pengguna Soco By Sociolla. Bachelor thesis, Universitas Pelita Harapan.

Koman, Vincent Romeo (2025) Pengaruh branded content overload, branded content irrelevance, branded ads intrusiveness, dan influencer terhadap sosial media fatique dan lurking behaviors = The effect of branded content overload, branded content irrelevance, branded ads intrusiveness and influencers on social media fatigue and lurking behaviors. Bachelor thesis, Universitas Pelita Harapan.

Kusuma, Albert (2025) Pengaruh attitudes, subjective norms, perceived behavioral control terhadap niat membeli produk perusahaan Sosial Du Anyam Indonesia = The influence of attitudes, subjective norms, perceived behavioral control on purchasing products of Du Anyam Social enterprise in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Kusumah, Muhammad Agung (2025) Strategic entrepreneurship for achieving customers repurchase intention on digital multi-sided platform: study at Tiket.com. Bachelor thesis, Universitas Pelita Harapan.

Kwan, Karell Giselbertus (2025) Pengaruh inovasi model bisnis melalui transformasi digital terhadap kinerja bisnis, peran pembaharuan budaya, struktur organisasi dan pembaharuan strategi sebagai pemoderasi (studi pada UMKM makanan dan minuman di JABODETABEK). Bachelor thesis, Universitas Pelita Harapan.

Kwok, Darren Kimi (2025) The role of microtransactions in impulse buying and purchase intention in the video game market of Mobile Legends. Bachelor thesis, Universitas Pelita Harapan.

L

Lesmana, Hizkia (2025) Analisis pengaruh perceived social support, perceived lecturers' entrepreneurial competency, self-efficacy terhadap entrepreneurial attitude orientation = Analysis of the influence of perceived social support, perceived lecturers' entrepreneurial competency, selfefficacy on entrepreneurial attitude orientation. Bachelor thesis, Universitas Pelita Harapan.

Lie, Catherine (2025) Pengaruh artificial intelligence competency terhadap innovative entrepreneurial competency pada mahasiswa di kota Jakarta = The influence of artificial intelligence competency on innovative entrepreneurial competency among university students in Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Lie, Valentia Michelle (2025) Anteseden dari entrepreneurial success pada wirausahawan perempuan di Jabodetabekpunjur = Antecedents of entrepreneurial success in female entrepreneurs in Jabodetabekpunjur. Bachelor thesis, Universitas Pelita Harapan.

Lin, Hong Kai (2025) Cash holding as a mediating variable in economic uncertainty and corporate leverage. Bachelor thesis, Universitas Pelita Harapan.

M

Manurung, Ezra Indriyati (2025) Peran atribut produk smartphone Samsung dalam mempengaruhi niat beli konsumen dengan pemasaran masstige = The role of Samsung smartphone product attributes in influencing consumer purchase intention with masstige marketing. Bachelor thesis, Universitas Pelita Harapan.

Marbun, Malreshyan (2025) The impact of ethnocentrism, country of origin, and social influence on purchase intention for imported apparel products from China. Bachelor thesis, Universitas Pelita Harapan.

Mutiara Arifin, Dinda (2025) Pengaruh pengungkapan risiko lingkungan terhadap biaya ekuitas pada perusahaan terbuka di Indonesia yang terdaftar di Bursa Efek Indonesia. Bachelor thesis, Universitas Pelita Harapan.

O

Othniel, Ethan (2025) The influence of financial ratios on financial stability of banking companies in Indonesia from 2012 - 2023. Bachelor thesis, Universitas Pelita Harapan.

P

Patricia, Graciella (2025) Linking dynamic marketing capability, brand equity, brand image, and social media marketing on brand engagement and brand performance. Bachelor thesis, Universitas Pelita Harapan.

Philander, Darren (2025) Analisis pengaruh passion for inventing developing dan founding terhadap SME's performance dengan dimoderasi oleh financial resource availability dan resource flexibility pada pengusaha UMKM makanan dan minuman di wilayah Tangerang Selatan = Analyzing the effect of passion for inventing, developing, and founding on sme performance: the moderating role of financial resource availability and resource flexibility among food and beverage entrepreneurs in South Tangerang. Bachelor thesis, Universitas Pelita Harapan.

Pramesti, Anindhira (2025) Kinerja ulasan pelanggan, ulasan influencer, kualitas produk dan kualitas pelayanan melalui kepercayaan terhadap keputusan pembelian produk kecantikan merek From This Island di wilayah JABODETABEKPUNJUR. Bachelor thesis, Universitas Pelita Harapan.

Prasetya, Matthew Verrel (2025) Analisis kepuasan kinerja bisnis umkm berdasarkan penggunaan media sosial untuk customer relation management (crm), kompetensi sosial, orientasi kewirausahaan, dan strategi pemasaran digital di kota Semarang. Bachelor thesis, Universitas Pelita Harapan.

R

Readley, Yehezkiel (2025) Pengaruh brand ambassador, e-wom, dan brand image terhadap purchase intention sepatu Adidas = The influence of brand ambassador, e-wom, and brand image on purchase intention of Adidas shoes. Bachelor thesis, Universitas Pelita Harapan.

Rockefeller, Andrew (2025) Pengaruh entrepreneurial orientation terhadap innovation performance pada industri fast moving consumer goods melalui learning orientation dan strategic alignment. Bachelor thesis, Universitas Pelita Harapan.

Ryan, Glenn (2025) Keunggulan kompetitif bisnis keluarga di bidang exhibition PT. Jaya Cakra Pertiwi = Competitive advantage of family business in the field of exhibition PT. Jaya Cakra Pertiwi. Bachelor thesis, Universitas Pelita Harapan.

S

Saa, Stevina (2025) Factors that influence the choice of International and Local hotel in Indonesia using Binary Logistic Model. Bachelor thesis, Universitas Pelita Harapan.

Saputra, Ferris (2025) Pengaruh persiangan perbankan terhadap efisiensi investasi perusahaan non keuangan di Indonesia (periode 2013-2023) = The impact of banking competition on investment efficiency of non-financial firms in indonesia (2013–2023). Bachelor thesis, Universitas Pelita Harapan.

Saputra, I Made Aditya (2025) Pengaruh proses manajemen pengetahuan dan modal intelektual terhadap orientasi kewirausahaan dan inovasi pada kedai kopi di Banten = The influence of knowledge management process and intellectual capital on entrepreneurial orientation and innovation in coffee shops in Banten. Bachelor thesis, Universitas Pelita Harapan.

Sarumaha, Melisa Kresentia (2025) Kepercayaan warga dan digital attitude: bukti transformasi digital perkotaan di Jakarta, Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Setiawan, Ryan (2025) Pengaruh entrepreneurial education terhadap intention toward venture capital dengan financial self efficacy sebagai variabel mediasi dan government support sebagai variabel moderasi pada gen z di Jabodetabek = The effect of entrepreneurial education on intention toward venture capital with financial self efficacy as a mediation variable and government support as a moderation variable on gen z in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Sharon, Aurelia Valerie (2025) Pengaruh customer satisfaction, perceived service quality, perceived value, dan brand image terhadap customer loyalty Resto Hot Side Story by Hangry = The influence of customer satisfaction, perceived service quality, perceived value, and brand image on customer loyalty of Hot Side Story by Hangry Resto. Bachelor thesis, Universitas Pelita Harapan.

Sharonvi, Bernadette (2025) Analisis pengaruh price sensitivity, promotion sensitivity, store brand sensitivity, service quality sensitivity, innovativeness sensitivity terhadap repurchase intention: studi tentang Indomaret di Jabodetabek = Analysis of the effect of price sensitivity, promotion sensitivity, store brand sensitivity, service quality sensitivity, innovativeness sensitivity on repurchase intention: a study of Indomaret in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Simangunsong, Juan Eduardo (2025) Pengaruh brand image, brand love, dan brand commitment terhadap positive word-of-mouth : studi empiris pada handphone Samsung = The effect of brand image, brand love, and brand commitment on positive word-of-mouth: an empirical study on Samsung. Bachelor thesis, Universitas Pelita Harapan.

Sucahya, Delvin (2025) Keunggulan kompetitif bisnis keluarga dalam bidang agensi periklanan pada PT. SINII Digital. Bachelor thesis, Universitas Pelita Harapan.

Sugiarto, Daniel (2025) Pengaruh efikasi diri, pendidikan kewirausahaan, norma subjektif, dan motivasi berwirausaha terhadap intensi berwirausaha mahasiswa Universitas Pelita Harapan= The influence of self-efficacy, entrepreneurship education, subjective norms, and entrepreneurial motivation on the entrepreneurial intentions of Pelita Harapan University students. Bachelor thesis, Universitas Pelita Harapan.

Sugiarto, Macnair Alpin (2025) Pengaruh digital platform, customer knowledge, dan digital innovation terhadap online entrepreneurship pada pengusaha generasi z di Jabodetabek = The influence of digital platform, customer knowledge, and digital innovation on online entrepreneurship of generation z entrepreneurs in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Sukmaharani, Nindira (2025) The effect of product feature, brand image, and product quality on purchasing decisions of imported product by Indonesian consumers: focusing on imported clothing product Uniqlo. Bachelor thesis, Universitas Pelita Harapan.

Sumardi, Felix (2025) Anteseden service quality dan Implikasinya pada "customer loyalty" : studi empiris pada "aftersales service" sepeda motor listrik = Antecedents of service quality and its implications on customer loyalty: an empirical study on aftersales service of electric motorcycles. Bachelor thesis, Universitas Pelita Harapan.

Supit, Naomi Teresa (2025) Dinamika kewirausahaan menurut orientasi kewirausahaan, kemampuan pemasaran, dan penggunaan media sosial dalam pengelolaan umkm di kota Salatiga. Bachelor thesis, Universitas Pelita Harapan.

Suryadi, Jason Marcelino (2025) Analisis pengaruh entrepreneurship education, commitment to environment, university green entrepreneurial support, entrepreneurial motivation terhadap green entrepreneurial behavior. Bachelor thesis, Universitas Pelita Harapan.

Sutardi, Ryan (2025) Anteseden terbentuknya purchase behavior (studi pada followers Irish Bella) = Antecedents of purchase behavior formation (study of Irish Bella followers). Bachelor thesis, Universitas Pelita Harapan.

siregar, maria gilda (2025) Pengaruh knowledge management terhadap kinerja bisnis industri fashion dengan variabel digital sebagai pemediasi ( studi pada UMKM fashion di Jakarta ). Bachelor thesis, Universitas Pelita Harapan.

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Tampi, Bryan Juan (2025) Pengaruh entrepreneurial education terhadap entrepreneurial preparation dengan entrepreneurial mindset dan entrepreneurial knowledge sebagai variabel mediasi: studi pada mahasiswa Sulawesi Utara. Diploma thesis, Universitas Pelita Harapan.

Tanawa, Alexandra (2025) Pengaruh face-to-face friendship, social media viewership, dan trust terhadap social influence serta pengaruhnya terhadap repurchase intention dengan brand image sebagai variabel mediasi (Studi pada produk kosmetik Sephora). Bachelor thesis, Universitas Pelita Harapan.

Tanjiro, Nelson (2025) Pengaruh team vision terhadap disengagement wirausahawan: peran dukungan emosional keluarga dan jejaring sosial sebagai faktor moderasi = The effect of team vision on entrepreneurial disengagment: the role of family emotional support and social networks as moderating factors. Bachelor thesis, Universitas Pelita Harapan.

Tanto, Rafael Vincente (2025) PENGARUH EMPOWERING LEADERSHIP, WORK GROUP COHESIVENESS DAN INDIVIDUAL LEARNING ORIENTATION TERHADAP INDIVIDUAL INNOVATIVE BEHAVIOUR PADA KARYAWAN PT. XYZ. Bachelor thesis, Universitas Pelita Harapan.

Thendra, Thereza (2025) Pengaruh CSR terhadap likuiditas saham. Bachelor thesis, Universitas Pelita Harapan.

Tjitrawidjaja, Hernando (2025) Pengaruh green social behaviors, technology innovation, social innovation, business innovation, dan knowledge management terhadap entreprenurial success pelaku usaha generasi z di Tangerang = The influence of green social behavior, technology innovation, social innovation, business innovation, and knowledge management on entrepreneurial success of generation z business actors in Tangerang. Bachelor thesis, Universitas Pelita Harapan.

V

Vincent, Vincent (2025) The influence of country of origin, brand image, and attitudes toward the brand on repurchase intention of Chinese smartphone in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Wang, Nathan (2025) Dampak strategi inovasi, kapasitas serap, dan inovasi terbuka terhadap kinerja umkm Balikpapan = The impact of innovation strategy, absorptive capacity, and open innovation on the performance of SMEs in Balikpapan. Bachelor thesis, Universitas Pelita Harapan.

Wattimena, Michelle Florean (2025) Pengguna layanan streaming musik spotify premium oleh konsumen: extending the unified theory of acceptance and use of technology (utaut) = Spotify premium music streaming service users by consumers: extending the unified theory of acceptance and use of technology (utaut). Bachelor thesis, Universitas Pelita Harapan.

Wicaksana, Arvyn (2025) Pengaruh perceived quality, perceived value of cost, brand identification, trust dan lifestyle congruence terhadap brand loyalty dengan customer satisfaction sebagai variabel mediasi pada JNT express = The influence of perceived quality, perceived value of cost, brand identification, trust and congruence on brand loyalty with lifestyle customer satisfaction as a mediation variable on JNT express. Bachelor thesis, Universitas Pelita Harapan.

Wilson, Frederick (2025) The influence of country of origin on purchase intention in indonesian market mediated by brand image and attitude towards the brand : a case study of vivo. Bachelor thesis, Universitas Pelita Harapan.

Wincent, Wincent (2025) Pengaruh attitude toward entrepreneurship perceived creativity disposition melalui perception of university support terhadap entreprenurial intention. Bachelor thesis, Universitas Pelita Harapan.

Y

Yusup, Albert Dermawan (2025) Pengaruh "entrepreneurial education" terhadap internet "entrepreneurship performance" yang dimediasi oleh "self-efficacy" (studi pada Instagram online shop di Jabodetabek) = The effect of entrepreneurial education on internet entrepreneurship performance mediated by self-efficacy (study on Instagram online shop in Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.