Proses perencanaan kampanye periklanan stimuno forte melalui tvc di avicom advertising

Christie, Wella (2013) Proses perencanaan kampanye periklanan stimuno forte melalui tvc di avicom advertising. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Biro iklan merupakan suatu perusahaan yang menangani full service periklanan. Banyak perusahaan yang mempercayakan brandnya untuk ditangani oleh biro iklan. Untuk mengenalkan kelebihan suatu produk atau brand, maka diperlukan penanganan kampanye periklanan yang terstruktur. Stimuno Forte merupakan brand atau produk VMS (Vitamin/ Multivitamin/ Suplemen) yang dipercayakan Dexa Medica (klien) untuk ditangani oleh Avicom Advertising. Laporan magang ini membahas mengenai penanganan dari produk ini dilakukan dengan perencanaan proses kampanye periklanan dengan menggunakan media televisi sebagai sarana beriklan, di mana Penulis ikut terlibat dan berkontribusi dalam pelaksanaannya di Avicom Advertising. Avicom Advertising menerapkan konsep yang ada pada alur proses kampanye periklanan Stimuno Forte yang bertujuan untuk mengenalkan produk Stimuno Forte yang memiliki kandungan penting dalam menjaga daya tahan tubuh dibandingkan dengan para kompetitornya. Avicom Advertising menawarkan empat alternatif storyboard yang akan dipilih oleh klien sehingga iklan dapat diproduksi. / Advertising agency is a company that manages full service of advertisement. Many companies entrust their brands to be handled by advertising agency. To introduce the advantages of a product or brand, it needs well structured advertising campaign. Stimuno Forte is VMS (Vitamin/Multivitamin/Suplement) brand or product that is entrusted by Dexa Medica (Client) to be managed by Avicom Advertising. This Internship report describes about the management of this product that is done by planned advertising campaign process using television as its medium, where the writer took a part and contributed in the process of making advertisement at Avicom Advertising. Avicom Advertising applies the concept, where in the advertising campaign process, shows Stimuno Forte has important composition to maintain the vitality of the body compared to its competitors. Avicom Advertising offers four alternatives of storyboard which will be chosen by its client so the advertisement can be produced.

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