Aktivitas account executive dalam menangani klien strata a di high end magazine

Rayasa, Richard (2012) Aktivitas account executive dalam menangani klien strata a di high end magazine. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (16MB)
[img] Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (89kB)
[img] Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (16MB)
[img] Text (Chapter 1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (163kB)
[img] Text (Chapter 2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (185kB)
[img] Text (Chapter 3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (330kB)
[img] Text (Chapter 4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (242kB)
[img] Text (Chapter 5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (137kB)
[img] Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (145kB)
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (9MB)
[img] Text (Publication-Agreement)
Publication-Agreement.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (411kB)

Abstract

Account Executive memiliki peran yang penting dalam sebuah perusahaan yang bergerak dalam bidang media karena yang tugasnya juga sebagai key person yang memiliki tanggung jawab dari client ke creative, maupun sebaliknya. Selain itu Account Executive juga sebagai time keeper, yang memberikan timeline kepada creative agar pekerjaan yang dikerjakan dapat selesai pada waktunya. Untuk mengetahui bagaimana kegiatan account executive dari sebuah majalah, maka penulis melaksanakan kegiatan magang disebuah media yakni High End Magazine, sebagai Account Executive selama empat bulan. Tujuan dari pelaksana magang ini adalah untuk melihat penerapan konsep Account Executive dalam pekerjaan Account Executive di High End Magazine dan menganalisa hubungan antara pekerjaan Account Executive dengan client sebagai bentuk aktivitas Public Relations. Hasil magang menunjukkan bahwa kegiatan Account Executive di High End Magazine dalam melayani client diantaranya adalah: pertama account executive menerima brief dari client via e-mail atau bertemu langsung. Kedua Account executive memberikan brief kepada team creative agar yang dimaksud oleh client dan yang diinginkan oleh client dalam pembuatan iklan dapat dipenuhi sesuai keinginannya sampai client puas. Dalam hal ini account executive menjadi penghubung antara client dengan divisi lain dalam perusahaan, agar dapat menghasilkan iklan yang sesuai dengan keinginan client, account executive harus memiliki kualifikasi diantaranya: selling skill, negotiation skill, kemampuan presentasi dan managerial yang baik serta menerapkan konsep-konsep public relations baik bagi internal maupun eksternal perusahaan. / Account Executive has a very important role in a company that has a speciality in media, because account executive jobs as a key person who have the responsibility from the client and to the creative team. Account Executive is also a time keeper that giving the timeline to the creative so that the work is done within the dateline. To find out and knowing account executive jobs and responsibility that’s why the author is working at high end magazine for four months. The purpose of the internship is to feel and see the concept of account executive in work and one of the public relations job. The result of the internship showed that the activity of account executive in high end magazine is to serve client and take their brief for the creative team so that the creative team know exactly what did the client wanted. In this case, the account executive is a must to have selling skill, negotiation skill, and the ability to do a good presentation and a good managerial skill and lastly to implement public relations skill for internal and external company.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Rayasa, RichardUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTarigan, Rose EmmariaUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: account executive activity
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:24
Last Modified: 11 Dec 2019 02:55
URI: http://repository.uph.edu/id/eprint/1118

Actions (login required)

View Item View Item