Strategi community relations pt. hevea muara kelingi di desa gandus palembang

Fatrin, Maya (2012) Strategi community relations pt. hevea muara kelingi di desa gandus palembang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Menjalin hubungan baik dengan warga di lingkungan sekitar adalah hal penting bagi sebuah perusahaan terutama yang bergerak dalam bidang industri pengolahan. Salah satu perusahaan industri pengolahan yang dapat berdampak negatif terhadap lingkungan adalah PT. Hevea Muara Kelingi, yaitu perusahaan yang mengolah bahan baku karet menjadi barang setengah jadi. Untuk mengantisipasi konsekuensi dari pembuangan limbah karet tersebut maka perusahaan melakukan community relations sebagai salah satu strategi untuk menjalin hubungan baik dengan warga sekitar. Rumusan masalah dalam penelitian ini adalah: Bagaimana strategi community relations yang dijalankan PT. Hevea Muara Kelingi di desa Gandus Palembang?. Metode yang digunakan adalah wawancara mendalam dengan pendekatan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa pelaksanaan community relations yang dijalankan oleh PT. Hevea Muara Kelingi sesuai dengan model R-A-C-E, dan strateginya meliputi program filantropi, penerimaan tenaga kerja lokal, kajian dampak sosial, dan konsultasi komunitas. Peneliti menyarankan agar sebaiknya dalam menjalankan program community relations, perusahaan memberikan bekal lebih untuk kemajuan hidup masyarakat dalam arti lebih mengasah dan menambah pengetahuan mereka mengenai hal-hal baru. / Building a good relationship with the surrounding community is important to a company, especially in the manufacturing industry, including PT. Hevea Muara Kelingi, a company that processes raw materials of rubber into semi finishing goods, and thus may have negative impacts on the environment. To ancipate the consequences of the rubber waste, the company conducts community relations as strategies to keep a good relationship with the community. The research question in this study is: How does PT. Hevea Muara Kelingi conduct its community relations strategy at Gandus Palembang?. The research method used is in-depth interview with qualitative descriptive approach. Results show that the implementation of the community relations strategy of PT. Hevea Muara Kelingi is in accordance with the R-A-C-E model, and the strategies include philanthropy, employee recruitment, social impact assessment, and community consultations. The researcher suggests that when implementing a community relations program, a company should give more knowledge to the community relations to enhance the community’s.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Fatrin, MayaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSandjaja, Palar PardiUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: community relations ; public relations strategy
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:26
Last Modified: 10 Dec 2019 03:06
URI: http://repository.uph.edu/id/eprint/1140

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