Analisis pengaruh service quality terhadap customer loyalty melalui consumption emotions, image, perceived value, dan customer satisfaction pada pelanggan restoran Wingstop di jl. Bukit Darmo Boulevard Surabaya

Budiharto, Joel (2020) Analisis pengaruh service quality terhadap customer loyalty melalui consumption emotions, image, perceived value, dan customer satisfaction pada pelanggan restoran Wingstop di jl. Bukit Darmo Boulevard Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian yang dilakukan bersifat kausal, dan metode penelitian yang digunakan yaitu metode kuantitatif dengan cara melakukan pengolahan data pada software AMOS versi 22.0. Data akan dikumpulkan melalui penyebaran kuesioner dengan Google form terhadap 260 responden yang memiliki karakteristik, yaitu pria dan wanita berusia 18 - 60 tahun, bertempat tinggal di Surabaya, serta pernah mengunjungi dan membeli makanan restoran Wingstop di jl. Bukit Darmo Boulevard Surabaya sebanyak dua kali dalam satu tahun terakhir / The research conducted is causal in nature, and the research method used is quantitative methods by processing data on AMOS version 22.0 software. Data will be collected through distributing questionnaires with Google form to 260 respondents who have characteristics, namely men and women aged 18 - 60 years, residing in Surabaya, and having visited and bought Wingstop restaurant food at Jl. Bukit Darmo Boulevard Surabaya twice in the past year.

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