Analisis pengaruh personal need, site organization, user friendliness, efficiency of website, terhadap e-customer loyalty melalui e-customer satisfaction pada pengguna Grab di Surabaya

Oentoro, Gabriel (2020) Analisis pengaruh personal need, site organization, user friendliness, efficiency of website, terhadap e-customer loyalty melalui e-customer satisfaction pada pengguna Grab di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Teknologi mengalami pertumbuhan yang pesat di Indonesia, ditambah dengan pertumbuhan penduduk yang semakin meningkat kian harinya kebutuhan akan transportasi pastinya akan terus meningkat. Pada 2014 Grab memasuki pasar indonesia dan sebagai pendatang baru pertumbuhan Grab menjadi sangat pesat dan hingga mampu mengalahkan perusahaan serupa yang berasal dari indonesia bernama GO JEK. Agar terus dapat menguasai pasar indonesia Grab harus meningkatkan e-customer loyalty dari konsumen mereka di seluruh Indonesia /Technology is experiencing rapid growth in Indonesia, coupled with population growth which is increasing every day, the need for transportation will certainly continue to increase. In 2014 Grab entered the Indonesian market and as a newcomer, Grab's growth became very fast and was able to beat a similar company from Indonesia called GO JEK. In order to continue to dominate the Indonesian market, Grab must increase the loyalty of electronic customers from their consumers throughout Indonesia

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