Saputra, Mikhael (2020) Analisis pengaruh perceived sacrifice dan service quality terhadap behavioral intention melalui satisfaction dan perceived value pada penumpang Suroboyo Bus di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh perceived sacrifice dan service quality terhadap behavioral intention melalui satisfaction dan perceived value. Sampel yang digunakan dalam penelitian ini yaitu pengguna Suroboyo bus berusia 18-60 tahun baik pria maupun wanita, berdomisili di Surabaya, pernah menggunakan transportasi Suroboyo Bus minimal dalam kurun waktu dua kali dalam enam bulan terakhir. Penelitian ini menggunakan 170 responden dan SPSS 22.0 untuk mengolah data / This study aims to determine how the effect of perceived sacrifice and service quality on behavioral intention through satisfaction and perceived value. The sample used in this research is Suroboyo bus users aged 18-60 years, both male and female, domiciled in Surabaya, have used Suroboyo Bus transportation at least twice in the last six months. This study used 170 respondents and SPSS 22.0 to process data
| Item Type: | Thesis (Bachelor) | ||||||||||||
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| Uncontrolled Keywords: | percieved sacrifice; service quality; behavior intention; satisfaction; percieved value | ||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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| Depositing User: | Users 4701 not found. | ||||||||||||
| Date Deposited: | 05 Nov 2020 07:03 | ||||||||||||
| Last Modified: | 05 Nov 2020 07:03 | ||||||||||||
| URI: | http://repository.uph.edu/id/eprint/11598 |
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