Uses and gratification tayangan ”jika aku menjadi” pada penonton kalangan pembantu rumah tangga di perumahan taman bromo, lippo karawaci, tangerang

Wijaya, Orivia Tanu (2011) Uses and gratification tayangan ”jika aku menjadi” pada penonton kalangan pembantu rumah tangga di perumahan taman bromo, lippo karawaci, tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Sebagai salah satu media massa, televisi memegang peranan penting dalam penyebaran informasi. Dengan kelebihan audiovisualnya, televisi mampu menarik perhatian khalayak. Daya tarik inilah yang menyebabkan perkembangan industri media televisi menjadi permintaan bagi khalayak. Sejak itulah muncul berbagai stasiun televisi, diikuti dengan program tayangan televisi yang semakin beragam. Salah satunya adalah tayangan reality show. Tayangan reality show menjadi fokus utama dalam penelitian ini. Penelitian ini merupakan penelitian kuantitatif dengan metode survei deskriptif, yang bertujuan untuk mendeskripsikan kebutuhan dan kepuasan penonton program tayangan “Jika Aku Menjadi” berdasarkan teori uses and gratification. Sampel pada penelitian ini berjumlah 60 responden yang dipilih berdasarkan sampling purposif. Berdasarkan hasil penelitian, seluruh kebutuhan penonton terpuaskan setelah menonton program “Jika Aku Menjadi”. Artinya, kepuasan yang didapat (gratification obtained) lebih banyak dibandingan dengan kebutuhan yang diinginkan (gratification sought). Hal ini dapat dilihat dari kepuasan yang diperoleh penonton yaitu kepuasan surveillance, personal identity, personal relationship, dan diversion memiliki nilai rata-rata lebih besar daripada kebutuhan surveillance, personal identity, personal relationship, dan diversion. Jadi program “Jika Aku Menjadi” memberikan kepuasan kepada penonton. / As one of the mass media, television plays an important role in the dissemination of information. It is able to attract the attention of audiences. It led to the development of the television media industry to the demand for public. Since then, various television stations appeared, followed by television program which are increasingly diverse. One of them is reality show. Reality show program is the main focus in this research. This research is a quantitative research with descriptive survey method, to describe the viewer’s need and gratification of “Jika Aku Menjadi” television program, based on the uses and gratification theory. The amount of sample in this research are 60 respondents who were selected based on purposive sampling. Based on this research, all of audience’s needs are satisfied after watching "Jika Aku Menjadi" television program. That is, gratification obtained is more than gratification sought. It can be seen from the audience’s satisfaction which includes the satisfaction of surveillance, personal identity, personal relationships, and the diversion has the greater average value than the need for surveillance, personal identity, personal relationships, and diversion. So, "Jika Aku Menjadi" television program gives satisfaction to the audience.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Wijaya, Orivia TanuUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSetijadi, Naniek NUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: audience’s need and gratification ; television program
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:30
Last Modified: 05 Dec 2019 11:32
URI: http://repository.uph.edu/id/eprint/1168

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