Brigita, Gabriela and Marlin, Giovani Vesia and Wijaya, Marieta (2020) Rencana pengembangan bisnis "GAEA". Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perencanaan bisnis produk tas, card holder dan dompet kulit “GAEA” di targetkan untuk mencapai Payback Period dalam waktu 2.5 tahun. GAEA adalah merk tas, card holder dan dompet kulit yang dijual secara online. GAEA menyediakan tas, card holder dan dompet kulit berbahan baku kulit top grain leather yang memiliki karakteristik kulit yang halus karena diamplas dengan ringan untuk menghilangkan tekstur atau pola yang tidak sempurna. GAEA memiliki target pasar unisex berumur 17-30 tahun baik mahasiswa maupun pekerja yang aktif dalam bersosial media, terutama melalui Instagram serta menunjukan ketertarikan terhadap produk local dan produk handmade. Untuk modal awal GAEA membutuhkan dana sebesar Rp 150.000.000,- dimana dana tersebut diambil dari dana pribadi masing-masing pendiri GAEA dan akan digunakan untuk mengembangkan GAEA. Berdasarkan proyeksi, nilai NPV dari GAEA sebesar Rp 1,484,250,630 dan IRR sebesar 88%.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Additional Information: | SK 11-16 BRI r | ||||||||||||
Uncontrolled Keywords: | gaea;top grain leather; pengembangan bisnis | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Gabriela Brigita | ||||||||||||
Date Deposited: | 04 Nov 2020 04:33 | ||||||||||||
Last Modified: | 16 Aug 2021 08:30 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/11915 |
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