Pengaruh tayangan “ala chef” di trans tv pada bulan mei 2012 terhadap pengetahuan kuliner ibu – ibu di rt 07 rw 08 kelurahan kelapa gading timur jakarta utara

Andilolo, Maria Dionita (2012) Pengaruh tayangan “ala chef” di trans tv pada bulan mei 2012 terhadap pengetahuan kuliner ibu – ibu di rt 07 rw 08 kelurahan kelapa gading timur jakarta utara. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Media massa khususnya televisi sangat dibutuhkan oleh masyarakat salah satunya adalah untuk mendapatkan informasi dan juga pengetahuan. Dan televisi pun banyak diminati masyarakat karena penyampaian informasinya dalam bentuk gambar, tulisan dan juga suara, jadi lebih bermanfaat bagi masyarakat. Stasiun televisi pun saling berlomba untuk memproduksi acara yang bisa menghibur masyarakat dan memberi nilai positif. Pada saat proses pembuatan acara televisi tersebut, sangat dipengaruhi oleh kebutuhan masyarakat akan hiburan atau untuk mendapatkan informasi. Demikian juga dengan acara televisi yang bertema kuliner, sedang banyak diminati khususnya kaum wanita terutama ibu – ibu. Dengan penelitian ini akan diketahui sejauh mana pengaruh acara kuliner “Ala Chef” produksi Trans TV terhadap ibu – ibu khususnya yang tinggal di RT 07 RW 08. Penelitian ini menggunakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh tayangan acara tersebut terhadap ibu – ibu di RT 07 RW 08 Kelurahan Kelapa Gading Timur. Metode yang digunakan adalah metode deskriptif digunakan untuk meneliti hubungan atau pengaruh sebab akibat. Keuntungan metode ini adalah kemampuannya memberikan bukti nyata mengenai hubungan sebab akibat yang langsung bisa dilihat. Hasil penelitian ini menunjukkan bahwa acara “Ala Chef” memberikan dampak baik yaitu banyak menarik minat masyarakat untuk menonton acara itu serta memudahkan masyarakat untuk menambah informasi akan berbagai jenis kuliner di Indonesia tetntunya dengan cara memasak yang resep pembuatannya dikemas lebih mudah. Hal ini tercermin dari hasil pengolahan data kuesioner yang telah berjalan selama satu bulan untuk penayangan 8 episode dibulan Mei 2012. Dengan demikian setelah diadakan penelitian ini saran yang bisa penulis berikan adalah agar tayangan “Ala Chef” bisa lebih mengembangkan ide kreatif dalam penyampaian resep masakan dan tentunya resep masakan nya lebih menjuru ke selutuh nusantara. / Mass media, especially television people need one of them is to get information. And television also attracted many people due to the delivery of information in the form of images, text and sound, so it is more beneficial to society. Television stations were vying with each other to produce a show that can entertain people and give a positive value. At the time of the process of making television programs, is strongly influenced by the needs of people for entertainment or to get information. Likewise, the culinary-themed television shows, being in great demand, especially the women, especially mothers. With this research will influence the extent to which culinary event "Ala Chef" Trans TV production of the woman especially who live in RT 07 RW 08. This study uses quantitative research aimed to investigate the influence of maternal impressions of the woman in RT 07 RW 08 East Kelapa Gading Ward.. The method used is a correlational method is used to examine the association or a causal effect. The advantage of this method is its ability to provide tangible evidence of a direct causal link can be seen. These results indicate that the show "Ala Chef" gives a good effect is much public interest to watch the show and enable the community to supplement the information will be different types of cuisine in Indonesia of cooking recipes packed making it easier. This was reflected in the results of the questionnaire data processing that has been running for a month for eight episodes aired in May 2012.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Andilolo, Maria DionitaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSuratmo, L. Y. JokoUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: effect impressions
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 17 not found.
Date Deposited: 04 Oct 2018 07:35
Last Modified: 05 Dec 2019 11:39
URI: http://repository.uph.edu/id/eprint/1211

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