Ayo Vote : alleviating young voter's apathy

Rusli, Lisa (2014) Ayo Vote : alleviating young voter's apathy. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Evaluations on voter turnouts in Indonesia have shown that turnout has been steadily decreasing every year, sparking concerns for the upcoming general election in 2014. In this situation where voter participation is decreasing, youths of Indonesia are expected to play an important role in the upcoming elections. With around 59 million votes and amounting to 34.3% of the populace, youths have the power to overturn this downward trend, yet apathetic seemed to be the keyword when explaining youths’ participation on elections and towards politics. Powered by Berita Satu Media Holdings, a youth initiative named Ayo Vote is trying its best to address these youths’ apathy. Offering a one-stop political education portal, Ayo Vote intend to help bring about a solution to the low turnout in elections by encouraging young voters, not only into learning about politics but also actively voting at the upcoming elections. In order to be involved in Ayo Vote’s efforts and also examine its use of the new media, the author worked as an intern for five months, starting from 20 May and ending at 19 October 2013. The author’s main method of collecting data was through participation observation. During the enactments of this internship, the author noticed that Ayo Vote employs communication theories such as, Aristotle’s Rhetoric, Burke’s Dramatism, and Fisher’s Narrative Paradigm, in its publications in order to appeal to the youths / Evaluasi pada tingkat partisipasi pemilih dalam pemilihan umum (pemilu) di Indonesia telah menunjukkan bahwa partisipasi pemilih terus menurun setiap tahunnya, memicu kekhawatiran akan pemilu 2014 mendatang. Dalam situasi dimana partisipasi pemilih terus menurun, para pemilih pemula diharapkan untuk bermain peran penting pada pemilu mendatang. Berjumlah sekitar 59 juta jiwa, pemilih pemula memiliki kekuatan untuk menghentikan tren golongan putih ini. Namun, apati sepertinya adalah kata kunci yang bisa menjelaskan partisipasi pemilih pemula pada waktu pemilihan umum dan terhadap isu-isu politik. Didukung oleh Berita Satu Media Holdings, sebuah inisiatif pemuda bernama Ayo Vote lahir untuk mengatasi sikap apatis pemuda. Menawarkan portal pendidikan politik, misi Ayo Vote adalah untuk membantu mengatasi masalah rendahnya partisipasi pemilih dengan mendorong para pemilih pemula untuk tidak hanya belajar tentang politik, tetapi juga memilih secara aktif pada pemilu mendatang. Untuk melibatkan diri dalam aktivitas dan juga meneliti penggunaan new media Ayo Vote, penulis bekerja sebagai pemagang selama lima bulan, dari 20 Mei sampai 19 Oktober 2013. Metode utama yang penulis pakai untuk pengumpulan data adalah melalui observasi partisipasi. Selama masa magang, penulis menemukan bahwa Ayo Vote menggunakan teori-teori komunikasi seperti Retorika Aristoteles, Dramatism Burke, dan Narasi Paradigma dari Fisher, dalam publikasinya untuk menarik para pemilih pemula.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Rusli, LisaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAbadi, A. SetiawanUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Young Voters ; Elections ; Political Apathy ; Voting Behavior ; New Media ; Golongan Putih ; Rhetorical Theories
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Ms Monica Putri Damayanti
Date Deposited: 16 Oct 2018 07:37
Last Modified: 16 Oct 2018 07:37
URI: http://repository.uph.edu/id/eprint/1300

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