Proses produksi brosur dan newsletter pada divisi printed communication specialist lentera bagi bangsa = Brochure and newsletter production process in the printed communication specialist division of lentera bagi bangsa

Yuniarso, Stefani Wahyudi (2021) Proses produksi brosur dan newsletter pada divisi printed communication specialist lentera bagi bangsa = Brochure and newsletter production process in the printed communication specialist division of lentera bagi bangsa. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Komunikasi berhasil jika pesan yang disampaikan bisa dimengerti, sehingga menjadi salah satu kunci sukses interaksi manusia dan juga dalam organisasi. Kemasan pesan yang baik akan membantu organisasi memberikan informasi yang benar pada publik. Sebuah organisasi membutuhkan publikasi untuk mempengaruhi dan menjaga hubungan komunikasi dengan publik. Publikasi merupakan aktivitas yang dilakukan oleh individu atau organisasi, mencakup pengolahan serta penyebaran informasi kepada khalayak, dengan mengunakan gambar, teks, ataupun suara. Yayasan Lentera Membangun Bangsa adalah organisasi non-profit yang menghadirkan program beasiswa Lentera Bagi Bangsa. Publikasi pada Yayasan Lentera Membangun Bangsa dilakukan oleh divisi Printed Communication Specialist yang memiliki peranan penting dalam menyiapkan bahan foto dan tulisan untuk pembuatan brosur dan newsletter. Brosur atau leaflet pada Lentera Bagi Bangsa salah satunya mengenai ajakan berdonasi. Sedangkan untuk newsletter Lentera Bagi Bangsa dibuat setiap bulan dengan konten terbaru. Publikasi digital cetak tersebut memiliki tujuan untuk membangun komunikasi yang baik, terutama dengan para donator dan calon donatur. Oleh sebab itu, brosur atau leaflet dan newsletter harus melalui tahap produksi untuk mengemas informasi yang menarik dan informatif. Proses produksi brosur atau leaflet dan newsletter dalam divisi Printed Communication Specialist, sudah berjalan dengan baik dan menghasilkan publikasi yang menarik./Communication is successful if the message conveyed is understandable, so it becomes one of the keys to successful human interaction and also in organizations. Good packaging of messages will help organizations provide correct information to the public. An organization needs publication to influence and maintain communication relations with the public. Publication is an activity carried out by an individual or organization, including processing and disseminating information to the public, using images, text, or sound. Yayasan Lentera Membangun Bangsa is a non-profit organization that presents the Lentera Bagi Bangsa scholarship program. Publication at the Lentera Bagi Bangsa are carried out by the Printed Communication Specialist division, which plays an important role in preparing photo and writing materials for brochures and newsletters. One of the brochure or leaflets on Lentera Bagi Bangsa is the invitation to donate. Meanwhile, the Lentera Bagi Bangsa newsletter is created every month with the latest content. This digital print publication aims to build good communication, especially with donors and potential donors. Therefore, brochures or leaflets and newsletters must go through the production stage to make an interesting and informative information. The production process of brochures or leaflets and newsletters in the Printed Communication Specialist division has gone well and produced interesting publications.

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