Aktivitas media relations pada Yayasan Lentera Membangun Bangsa = Media relations activities in yayasan Lentera Membangun Bangsa

Dharma, Nadya (2021) Aktivitas media relations pada Yayasan Lentera Membangun Bangsa = Media relations activities in yayasan Lentera Membangun Bangsa. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Media relations menjadi salah satu aktivitas public relations yang dapat memperoleh publisitas dan memberikan perhatian (awareness), agar publik dapat memahami dan mengerti tujuan perusahaan atau organisasi. Konsep media relations dijalankan pada Yayasan Lentera Membangun Bangsa sebagai organisasi non-profit yang menjalankan program beasiswa pendidikan. Sejak tahun 2005 program beasiswa yang saat itu dikenal dengan program Orang Tua Asuh (OTA) telah berganti nama pada tahun 2017 sebagai Lentera Bagi Bangsa (LBB). Melalui konsep media relations yang membahas definisi, tujuan, fungsi, kegiatan dan tools of media relations, pemagang dapat menuliskan dan melaporkan aktivitas media relations dalam Yayasan Lentera Membangun Bangsa. Seperti salah satu aktivitas media relations di Yayasan Lentera Membangun Bangsa yang menjalankan garage sale sebagai special event untuk membantu siswa-siswi Sekolah Lentera Harapan yang memiliki keterbatasan finansial agar dapat melanjutkan pendidikan yang layak. Selain itu mengirimkan press release serta video berisikan kesaksian penerima beasiswa Lentera Bagi Bangsa yang dikirimkan ke media-media dan juga media sosial Lentera Bagi Bangsa dalam Instagram dan facebook. Serta tools of media relations pada Yayasan Lentera Membangun Bangsa juga memperkenalkan website terbaru LBB dan membuat media list yang berisikan informasi tentang media. Begitu halnya dengan penerapan konsep media relations di aktivitas media relations pada Yayasan Lentera Membangun Bangsa yang telah dijalankan dengan baik./Media relations become one of the activities in public relations to get publicities and give awareness, to the public get to comprehend from objective company or organizations. Media relations concept run by Yayasan Lentera Membangun Bangsa as non-profit organization which runs an educational scholarship program. Since 2005 the scholarship program which was then known as the Foster Parents program (OTA) has changed its name in 2017 as Lentera Bagi Bangsa (LBB). Through media relations concept that explain definition, objective, function, activity, and tools of media relations, can describe and report on media relations activities in Yayasan Lentera Membangun Bangsa Like one of the media relations activities at the Yayasan Lentera Membangun Bangsa which runs a garage sale as a special event to help Lentera Harapan School students who have financial limitations to continue their proper education. In addition, it will send a press release and a video that has content the testimony of the Lentera Bagi Bangsa scholarship recipient which is sent to the media. As well as the tools of media relations at the Yayasan Lentera Membangun Bangsa, it also introduces the latest LBB website and creates a media list containing information about media. Likewise, with the operation of the concept of media relations in media relations activities at the Yayasan Lentera Membangun Bangsa which has done well.

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