Peran Media Sosial Instagram @Lenterabagibangsa Dalam Menyosialisasikan Pesan Pendidikan = The role of Instagram social media @lenterabagibangsa in socializing educational messages

Atmadjaja, Denise (2021) Peran Media Sosial Instagram @Lenterabagibangsa Dalam Menyosialisasikan Pesan Pendidikan = The role of Instagram social media @lenterabagibangsa in socializing educational messages. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Sebagian besar masyarakat Indonesia sudah menggunakan media sosial untuk kegitan berinteraksi dan berkomunikasi sehari-hari. Dengan hadir nya media sosial, semua orang dapat terhubung satu dengan yang lain dimanapun dan kapan pun sesuai yang diinginkan. Media sosial sudah menjadi sarana untuk mencari berbagai informasi maupun aktivitas yang di minati. Dengan tingginya penggunaan media sosial di kalangan masyarakat Indonesia, Lentera Bagi Bangsa mengambil kesempatan untuk ikut bergabung dengan sosial media seperti Facebook,Youtube dan Instagram dengan tujuan menyebarkan informasi-informasi baru dan mencari para calon donator-donatur baru melalui konten yang disediakan oleh Lentera Bagi Bangsa Yayasan Lentera Membangun Bangsa merupakan Yayasan non-profit yang menjalankan program beasiswa Pendidikan bagi anak-anak sekolah lentera harapan yang memerlukan bantuan finansial di seluruh Indonesia. Program beasiswa ini di namakan “Lentera Bagi Bangsa”. Yayasan Lentera Membangun Bangsa sendiri mempunyai total 26 sekolah yang tersebar di seluruh Indonesia. Tujuan dari proses melakukan magang ini adalah mengetahui Peran Media Sosial Instagram @Lenterabagibangsa dalam menyosialisasikan Pesan pendidikan kepada masyarakat. / Most Indonesian people have used social media for their daily activities of interacting and communicating. With the presence of social media, everyone can connect with each other wherever and whenever they want. Social media has become a means of finding various information and activities of interest. With the high use of social media among Indonesians, Lentera Bagi Bangsa takes the opportunity to join social media such as Facebook, Youtube and Instagram with the aim of spreading new information and finding new potential donors through content provided by Lentera Bagi Bangsa. Lentera Bagi Bangsa is a non-profit foundation that runs an Education scholarship program for Lentera Harapan school children who need financial assistance throughout Indonesia. This scholarship program is called " Lentera Bagi Bangsa ". Lentera Membangun Bangsa Foundation itself has a total of 26 schools spread across Indonesia. The purpose of the process of doing this internship is to find out the role of social media Instagram @Lenterabagibangsa in disseminating educational messages to the community.

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