Analisa peluang m-commerce di Indonesia

Irawan, Irawan (2003) Analisa peluang m-commerce di Indonesia. Masters thesis, Universitas Pelita Harapan.

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Abstract

M-commerce didefinisikan sebagai kegiatan transaksi retail yang dilakukan menggunakan jaringan dan peralatan telekomunikasi mobile, termasuk pembelian dan pemesanan produk atau jasa yang dilakukan dengan perangkat komunikasi mobile. Banyak orang mempunyai dan menggunakan perangkat komunikasi mobile, sampai dengan Oktober 2003 tercatat jumlah pelanggan operator seluler di Indonesia sebanyak 16,9 juta. Kondisi ini dapat dimanfaatkan untuk mendorong terwujudnya m-commerce. Dengan menganalisa kondisi yang ada di Indonesia meliputi teknologi yang digunakan, kondisi individu, sosial dan budaya dapat dibuat suatu framework layanan m-commerce di Indonesia yang akan digunakan untuk mengidentifikasi produk dan layanan m-commerce yang dapat dikembangkan di Indonesia. Kondisi individu, sosial dan budaya masyarakat perkotaan di Indonesia yang/w«, suka hiburan, sibuk, mobile, suka berbelanja mendorong dikembangkan layanan mobile entertainment, mobile infotainment (informas/, religion, emergency), mobile ticketing, mobile directory, mobile shopping, mobile advertising, mobile marketing.dan mobile banking.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Irawan, IrawanNIM39010013UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorMuljono, MuljonoUNSPECIFIEDUNSPECIFIED
Additional Information: T 39-01 IRA a
Subjects: T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering
Divisions: University Subject > Historic > Faculty/School > Department of Master of Industrial Engineering Program
Historic > Faculty/School > Department of Master of Industrial Engineering Program
Depositing User: Phillips Iman Heri Wahyudi
Date Deposited: 02 Mar 2021 01:54
Last Modified: 02 Dec 2021 06:37
URI: http://repository.uph.edu/id/eprint/20618

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