Sudjuanda, Ilona Liman
(2018)
Role of international entrepreneurial orientation, international learning orientation and foreign market orientation on CJ Foodville's International performance in Indonesia / [Book].
Bachelor thesis, Universitas Pelita harapan.
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Abstract
This paper investigates the relationship between strategic orientation trinity, which includes international entrepreneurial orientation, international learning orientation and foreign market orientation towards international performance. The purpose of this study is to closely examine whether there is any positive relationship between independent and dependent variables. The object that is going to be specifically discussed in this paper is CJ Foodville, a company specializes on food services bringing its bakery brand of TOUS les JOURS from Korea to Indonesia. Both qualitative and quantitative approach are used in this research. The primary data are drawn from questionnaires distributed to CJ Foodville's and/or TOUS les JOURS employees in Indonesia, a sample of 100 employees are withdrawn amongst 2000 employee population using purposive sampling. The whole research was done within 4 months period and SMART PLS-SEM version 3.0 was used to execute the analysis from the data retrieved. The findings revealed that International entrepreneurial orientation is a positive and significant antecedent of competitive strategy, International entrepreneurial orientation influences CJ FOODVILLE's international performance positively with significance and that foreign market orientation is a significant positive antecedent of international marketing competence.
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