The influence of country image, brand familiarity, and product quality in consumer's purchase intention for mobile phone brands from Indonesia and China / [Book]

Beatrice, Ivany (2017) The influence of country image, brand familiarity, and product quality in consumer's purchase intention for mobile phone brands from Indonesia and China / [Book]. Bachelor thesis, Universitas Pelita harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Beatrice, IvanyUNSPECIFIEDUNSPECIFIED
Additional Information: SK 11-14 PAT i
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Mrs Veronica Fitri Astuti
Date Deposited: 03 May 2021 07:17
Last Modified: 03 May 2021 07:17
URI: http://repository.uph.edu/id/eprint/22221

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