Strategic marketing analysis of paper company x using ie matrix and swot matrix

Hery, Ivander (2018) Strategic marketing analysis of paper company x using ie matrix and swot matrix. Bachelor thesis, Universitas Pelita harapan.

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Abstract

The objective of this research is to find a marketing strategy using IE and SWOT matrix for company X to enable company X to perform better in the market industry. This study explains about the history of pulp and paper in Indonesia, and describe the current market situation regarding pulp and paper industry in Indonesia. In this study, researcher got the data used for the research through interview, fgd, internet, book, and company internal data. Researcher also got information from the experts who need to have at least 10 years of experience working in this field, researcher discuss about the key internal and external factor from company X, and then create IE matrix which lead to SWOT matrix and finally generate the marketing strategy that can be implemented by company X.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Hery, Ivander NIM00000009664 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Saragih, Harriman Samuel NIDN0330129002 harriman.saragih@uph.edu
Additional Information:	SK 11-14 HER s ; 31001000081399
Uncontrolled Keywords:	company x; pulp and paper industry; swot matrix; ie matrix; marketing strategy.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Mrs Veronica Fitri Astuti
Date Deposited:	03 May 2021 07:13
Last Modified:	11 Dec 2023 04:52
URI:	http://repository.uph.edu/id/eprint/25206

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